Home Kangbojia Files for IPO: Dominating 70% of China's Premium Private Healthcare IT Market

Kangbojia Files for IPO: Dominating 70% of China's Premium Private Healthcare IT Market

Dec 18, 2019 08:00 CST Updated 08:00

There is a company that stands out in China’s high-end private healthcare IT market, commanding over 70% of the market share. Behind the operations of many well-known high-end private healthcare groups—such as New Century Healthcare, Parkway Pantai, Raffles Medical, DeltaHealth, and Jiahui Health—one can often find this company’s footprint. It is Kangbojia Information Technology (Beijing) Co., Ltd. (hereinafter referred to as “Kangbojia”). So, what kind of company is Kangbojia? Why has it earned the favor of numerous private healthcare groups? And how will it help drive the development of China’s healthcare industry in the future? To answer these questions, a reporter from VCBeat (WeChat ID: Vcbeat) interviewed Zu Kai, Founder and CEO of Kangbojia.


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Zu Kai, Founder and CEO of Kangbojia


Prior to founding Kangbojia, Zu Kai led a team in promoting the healthcare informatics solutions of Singapore Computer Systems (SCS), Singapore’s largest information technology group, within China. As a confluence of Eastern and Western civilizations, Singapore possesses a unique cultural heritage that integrates the essence of Western civilization with its Chinese roots. Through extensive experimentation and exploration, Singapore has established a globally advanced healthcare system, demonstrating outstanding performance in medical quality, healthcare management, and medical services.


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During China’s healthcare reform, a detailed study was conducted on the development of Singapore’s healthcare sector. Beyond its advanced structural framework, the core reason for the global leadership of the Singapore model lies in the sophistication of its information technology systems, which serve as the operational backbone for hospitals.


Hailing from a family of medical practitioners, Zu Kai has always harbored a strong sense of responsibility toward China’s healthcare sector. Although he did not realize his aspiration to serve as a frontline clinician, he leveraged his expertise in data and information technology, coupled with his sustained attention to and research on the development of healthcare in China, to empower domestic medical institutions through digital capabilities and drive industry advancement. As early as 2001, Zu Kai’s team introduced Singapore’s healthcare information systems into China, aiming to assist a greater number of hospitals.


For various reasons, Zu Kai’s employer at the time withdrew from the Chinese market. However, driven by his passion for healthcare, he did not give up; instead, he remained steadfast in pursuing what he believed to be a meaningful path. In 2005, Kangbojia was established. After 15 years of dedicated development, the company has built a localized team of nearly 200 employees and captured a 70% market share, yielding abundant achievements.


Kangbojia’s clientele spans high-end private healthcare institutions both domestically and internationally, primarily comprising two categories. The first includes foreign-invested hospitals, such as Raffles Medical Group, Parkway Pantai, DeltaHealth, Columbia China Healthcare, and Shanghai Jiahui International Hospital. Kangbojia’s inherent international background and 15 years of localized market development have been key factors in earning the recognition of major global healthcare groups.


The second category of clients comprises leaders among China’s emerging high-end private healthcare institutions, such as New Century Healthcare, Shanghai United Family Healthcare, Vista Medical Group, CITIC Healthcare, and the Zhang Qiang Doctor Group. These institutions have prioritized medical quality, user experience, and international collaboration from the outset, making Kangbojia the most straightforward and effective choice.


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Kangbojia meets customer needs through three core business systems: the Kangbojia Total Hospital Information System Solution (KTHIS), the Total Hospital Resource Planning Solution (KTHRP), and the Total Hospital Customer Relationship Management Solution (KTHCRM).


Kangbojia KTHIS provides high-end private hospitals with a comprehensive, high-quality IT solution for medical services that is patient-centric, rooted in superior medical quality, structured around an exceptional care experience, and extended through strong customer loyalty. It establishes a seamless information and service loop spanning pre-consultation, during-consultation, and post-consultation phases.


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KTHRP Hospital Operations Management Solution is designed to meet the needs of private hospitals (groups) for integrated financial and business operations. It supports master data management across multiple organizations, campuses, and hierarchical levels, as well as managing business data related to human resources, finance, procurement, performance, materials, and suppliers. The solution features a visualized dashboard, comes with various best practice management models, and includes preconfigured permissions and roles to establish a comprehensive knowledge base system, ensuring it is “ready-to-use and effective upon implementation.”


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Since the establishment of Kangbojia, these two products have grown at an annual rate of approximately 50%, serving an increasing number of high-end medical institutions and helping clients deliver higher-quality medical services to patients.


In 2011, when New Century Healthcare first introduced Kangbojia’s information systems, it operated only a single hospital. Kangbojia consolidated the standardized processes, management protocols, and membership frameworks refined at the flagship hospital and rapidly replicated them across branch facilities, thereby enabling rapid expansion with minimal cost and maximum efficiency. Today, New Century Healthcare Group has grown into a premium private healthcare group comprising seven hospitals and more than ten clinics, and it successfully listed on the Hong Kong Stock Exchange in 2017.


Unlike New Century Healthcare, which focuses on pediatrics and gynecology, Columbia China Healthcare—a joint venture between the U.S.-based Columbia Pacific Management and Singapore’s Temasek Holdings—operates a complex business model encompassing multiple general hospitals, specialty clinics, nursing homes, and investment companies. Kangbojia provided it with a comprehensive solution and helped establish a data sharing center in China, enabling the group’s diverse business operations to be integrated and managed within this platform.


Kangbojia HCRM differs from generic CRM systems by emphasizing healthcare-specific attributes. Leveraging a vast repository of medical service templates, assessment scales, and knowledge bases accumulated over 15 years of serving healthcare institutions, it establishes a closed-loop customer service framework spanning pre-hospital, in-hospital, and post-hospital stages. From initial inquiries by potential leads to final deal closure, and from end-to-end sales process management to integration with the KTHIS system, Kangbojia HCRM enables comprehensive customer lifecycle management.


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“Through our three product lines—HCRM, HIS, and HRP—which correspond to the management of personnel, finances, and materials in healthcare institutions, we aim to create a seamless integration of hospital resources and operations.” Zu Kai concisely clarified the logic behind the product design in one sentence.


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2015 marked the first year of the Internet’s transition from consumer-oriented to enterprise-oriented services. Kangbojia also began exploring the SaaS service model in 2015, aiming to leverage new technologies to serve more customers.


“Since we currently serve the top 1% of clients in the private healthcare sector, we aim to share their best practices in management and operations with a broader range of private hospitals by leveraging cutting-edge technologies,” said Zu Kai, commenting on the transition to SaaS.


Kangbojia Clinic SaaS Service Platform was born against this backdrop, maintaining an annual growth rate of 300% for three consecutive years. Currently, more than 800 high-end chain clinics across China have joined the platform, serving over 2 million patients annually. Kangbojia’s “Cloud Clinic SaaS Service Platform” provides closed-loop management covering pre-consultation communication, in-consultation services, and post-consultation follow-up for clinic operations. It also integrates third-party mobile traffic channels such as WeChat, Alipay, and Meituan, essentially achieving the goal of “meeting all IT needs in clinic operations with a single internet connection.”


As a user of the KTCC Clinic Service Platform, Dr. Bao Yuke, Vice President of Zhang Qiang Doctor Group, stated that the SaaS-based KTCC Clinic Service Platform offers the advantages of low cost and high flexibility, along with ease of deployment, making it highly suitable for the multi-format chain expansion model of physician groups.


Looking to the future, Kangbojia Information Technology (Beijing) Co., Ltd. has introduced a new corporate mission: “Empowering more healthcare institutions committed to quality to achieve success together through information technology.” This new mission carries two key implications. First, by leveraging cloud technologies and SaaS service models, Kangbojia aims to make its products and services accessible to a broader range of healthcare institutions, enabling them to adopt the advanced management practices and experience of China’s top 1% of high-quality private medical facilities. Second, it emphasizes achieving success alongside clients. While the private healthcare sector has historically been uneven in quality, Kangbojia recognizes that an increasing number of private hospitals are now pursuing excellence in medical care and service. Kangbojia is committed to working hand in hand with these institutions to drive mutual success.