Soyoung Launches Advisory Committee with Over 100 Medical Aesthetic Institutions to Prepare for Post-Pandemic Recovery

As China Achieves Phased Success in Combating the COVID-19 Pandemic, Many Offline Business Sectors Are Preparing for “Recovery.” VCBeat has observed that “non-essential” service industries are beginning to recover, further demonstrating the strong resilience of China’s economy. On May 13, So-Young Inc., known as “China’s First Medical Aesthetics Stock,” announced the full opening of its platform ecosystem and jointly established the “So-Young Advisory Committee” with one hundred professional medical aesthetics institutions. This initiative aims to achieve symbiotic growth and mutual benefits for both institutions and the platform, preparing for the post-pandemic consumer recovery.

This will also be the first co-creation initiative between an institution and a platform in China’s medical aesthetics industry. In the future, New Oxygen Technology will fully open up its product research and development, platform content construction, platform rule-making, and even business strategy formulation to members of the Advisory Committee. This includes supporting merchants in building their private domain traffic, providing tailored services for different types of merchants such as e-commerce-oriented, content-driven, and information-based businesses, thereby achieving cost reduction and efficiency improvement.

It is understood that the “SoYoung Advisory Committee” will have Jin Xing, Chairman and CEO of SoYoung Technology, serving as Honorary Chair, and Liu Rong, Vice President of SoYoung Technology, serving as Executive Chair. Liu Rong will be responsible for the day-to-day operations of the Advisory Committee and will coordinate internal resources at SoYoung to fully support the Committee’s decision-making.

(Jin Xing, Chairman and CEO of So-Young Technology, Announced the Official Launch of the Advisory Committee and Shared So-Young’s 2020 Strategy)

At the organizational level, the Advisory Committee comprises Advisory Members, a Business Development Manager, and a Product Team. Advisory Members will provide recommendations on New Oxygen’s product iterations, platform content, platform rules, and adjustments to business strategies, offering suggestions for product improvements. Meanwhile, as representatives of medical aesthetic institutions, Advisory Members can reflect the views of the majority of institutions, share the latest industry developments with New Oxygen, and propose strategic plans for future collaboration with New Oxygen, thereby achieving win-win outcomes more efficiently.

Notably, the Advisory Committee has also established an expert panel comprising specialists from the medical aesthetics industry and senior executives from New Oxygen. This panel provides guidance on members’ business operations while identifying and mitigating operational risks. By forming an “external brain trust,” these experts ensure the smooth operation of the Advisory Committee’s initiatives from a strategic perspective, thereby delivering more effective solutions to the industry.

In establishing relational linkages, the “SoYoung Advisory Committee” has achieved multi-directional circulation among institutions, the industry, regions, and SoYoung’s headquarters. This ensures that institutional voices are heard in every major decision-making process, with significant involvement in major updates and input on minor ones. SoYoung listens to these needs and provides service enablement, while committee members collaborate to co-create a new ecosystem.

(Group photo of the inaugural advisory committee members of the New Oxygen Advisory Council)

VCBeat has learned that the inaugural advisory committee members of the “New Oxygen Advisory Committee” represent 103 professional medical aesthetic institutions across China. These include both large-scale medical aesthetic institutions that constitute the backbone of the industry, and specialized institutions with outstanding professional expertise in specific fields, such as Mylike Group, United Beauty Group, Yestar Group, Reborn Medical Group, Hualing Group, Jianli Medical Aesthetics Group, Junda Plastic Surgery Group, Taikang Bybo Dental, and Shengbei Dental.

(Representatives of the First Batch of Medical Aesthetic Institutions on the New Oxygen Advisory Committee)

As the starting point of So-Young’s strategic transformation in 2020, the overhaul and upgrade of the So-Young App to version 8.0 also sparked heated discussion at the inauguration ceremony of the Advisory Committee. Cai Rui, Vice President of So-Young Technology, stated, “The V8.0 overhaul is the first project evaluated by advisory committee members since the establishment of the So-Young Advisory Committee. This V8.0 update primarily focuses on revamping the homepage, upgrading push notifications, and launching the Treatment Plan channel, thereby connecting aesthetic medicine users with institutions and comprehensively enhancing user experience and institutions’ customer acquisition capabilities.”

Cai Cong, Operating Dean of Beijing Shengbei Dental, stated, “In the post-pandemic era, the medical aesthetics industry is bound to usher in a new period of transformative development. Mr. Jin’s announcement today that New Oxygen will fully open its platform ecosystem and establish the ‘New Oxygen Advisory Committee’ demonstrates that New Oxygen is providing the entire industry with a more open, standardized, and collaborative platform for mutual success. As one of the advisory committee members, our institution has great confidence in the committee’s role in driving innovative transformation within the industry!”

Wang Weinan, Secretary-General of the Internet Branch of the Meivos Knowledge Management Committee and Co-founder of Xumei Intelligence, stated, “The establishment of the ‘New Oxygen Advisory Committee’ marks New Oxygen’s industry-leading implementation of an innovative strategy centered on ‘full openness, new ecosystem, and collaborative governance.’ By partnering with 103 institutions as its ‘external brain’ and adopting the approach of ‘major version releases for substantive updates, minor version updates for ongoing communication,’ New Oxygen is paving a more open, standardized, and mutually beneficial path for co-creation and win-win development in the industry.”