China's First MOB Integrated Medical Center Launches in Chongqing, Powered by Penguin Xingren to Advance Shared Healthcare Ecosystem

On the morning of June 6, Penguin Almond Chongqing General Medical Center, China’s first MOB (Medical Office Building) integrated medical center, held its opening ceremony and signing event for the nationwide onboarding of physician groups, under the theme “Building an Integrated Medical Complex to Empower a New Ecosystem for Physicians.” Attendees included Huang Yulin, Secretary of the Yuzhong District Committee of the Communist Party of China in Chongqing; Deputy District Mayor Zou Xiaoyu; representatives from dozens of physician groups, including the Zhang Qiang Physician Group, Gong Xiaoming Physician Group, and Song Donglei Physician Group; as well as numerous renowned experts in the healthcare industry. During the event, 15 prominent physician groups signed agreements to establish their presence at Penguin Almond Chongqing General Medical Center.

In late April, the Chongqing Municipal People’s Government issued the *Action Plan for Promoting High-Quality Development of the Big Health Industry in Chongqing (2020–2025)*. Notably, in the field of privately run medical services, the document explicitly outlines more than 10 favorable policies to encourage investment and development by private medical institutions.

Zou Xiaoyu, Deputy District Mayor of Yuzhong District, Chongqing, stated in his address that over the next five years, Chongqing plans to basically establish itself as a national pioneer zone for the integrated development of the general health industry, promoting it to become a key pillar industry of the city. The establishment of the Penguin-Almond Chongqing Comprehensive Medical Center fills the gap in Chongqing’s “Internet + Healthcare” projects, and holds significant strategic importance for enriching the medical ecosystem in Yuzhong District, improving the healthcare environment for Chongqing residents, and enhancing the overall level of privately run healthcare services in western China.

Wang Shirui, CEO of Penguin Almond Group, elaborated on the strategic significance of its layout in Chongqing. He stated that the opening of the Chongqing MOB marks a new step in the group’s expansion of its national strategic footprint. As Chongqing’s first Medical Office Building (MOB) adopting an integrated “healthcare + commerce” model, and as a large-scale comprehensive medical center integrating prevention, healthcare, medical treatment, and rehabilitation, the Chongqing MOB will introduce high-quality medical resources and top-tier physician groups. By leveraging innovative management models and leading medical resources, it is committed to elevating the health industry in Yuzhong District to new heights. Under the guidance of the Yuzhong District Government, the project strives to establish Chongqing as a nationally leading demonstration city for internet-based healthcare.

(Zou Xiaoyu, Deputy District Mayor of Yuzhong District, Chongqing Municipality)

As a proactive promoter and practitioner of the emerging “healthcare + commerce” model, Penguin Almond Group aims to build a new healthcare ecosystem centered on “sharing and mutual success,” thereby empowering more physicians. By establishing a synergistic business system that is both independently operated and uniformly integrated, the group provides a range of value-added services—including medical technical support, patient referrals, brand management, and integrated operations—beyond mere property leasing. This approach alleviates the heavy capital investment burden associated with the expansion of physician groups, promotes the sharing of high-quality medical resources, and delivers one-stop, differentiated healthcare services to patients while remaining close to their needs. At the signing ceremony, 15 renowned domestic physician groups, including the Zhang Qiang Physician Group, signed agreements to join the platform.

(Wang Shirui, CEO of Penguin Almond Group)

Penguin Almond Chongqing Comprehensive Medical Center is located at No. 1 Zhonghua Road, Yuzhong District, Chongqing, adjacent to Jiefangbei, one of the city’s most bustling shopping districts. Funded and constructed by Penguin Almond Group, the center offers convenient transportation access and an elegant, comfortable environment. With a building area of approximately 3,000 square meters, it houses multiple specialized departments, including an Outpatient Center, Surgical Center, Laboratory and Testing Center, Dental Center, Ophthalmology Center, Traditional Chinese Medicine Specialty Clinic, and Physician Group Consultation Rooms. The facility features 18 independent consultation rooms, three day-surgery operating rooms, a digital radiography (DR) room, a clinical laboratory, and a physicians’ lounge. It is equipped with essential medical devices and consumables for various diagnostic tests and staffed by a team of highly qualified healthcare professionals.

(Penguin Almond Chongqing General Medical Center)

Leveraging the comprehensive software and hardware advantages of Penguin Almond Chongqing General Medical Center, along with surrounding medical-supporting commercial facilities such as fitness and entertainment venues, dining options, business centers, retail shops, and hotels, we have meticulously created the first large-scale medical-commercial complex in Chongqing’s Jiefangbei business district that integrates health management, wellness care, and commercial entertainment.

Penguin Almond Chongqing General Medical Center will provide accessible, high-quality health and medical services to residents of Chongqing Municipality and neighboring provinces and cities. In the future, Penguin Almond Group will continue to leverage its strategic advantages and the unique strengths of its “healthcare + commercial complex” model to build a new shared business ecosystem.