Exploring the Integration of Healthcare and Community Real Estate to Enhance Accessibility of Health Services
On August 16, the “2020 Roundtable Forum on Full-Life-Cycle Health Security,” hosted by Sinohealth Information, was held in Boao, Hainan. Themed “Seizing the New Era of Full-Life-Cycle Medical and Health Services,” this year’s forum aimed to promote the development of community medical services and explore new models for real estate-related health services.
Director Ouyang Ping of the Health Management Center at Southern Medical University and Professor Ge Caiying of the School of General Practice and Continuing Education at Capital Medical University respectively discussed, from a medical professional perspective, the significance of popularizing precision medicine and the value of the continuous development of community medical services amid the sweeping reforms of the current healthcare system.
New Frontier in Real Estate Property Management
As China enters an aging society, healthcare services will remain the most significant public livelihood demand for a considerable period in the future. In recent years, the state has placed increasing emphasis on the health industry and introduced a series of supportive policies. Driven by robust market demand and policy support, real estate developers are actively expanding into the health real estate sector.
Miao Leru, Honorary Vice President of the China Real Estate Association, delivered a keynote address titled “New Opportunities for the Integration of the Real Estate and Health Industries.” He pointed out that the development risks in the real estate sector have entered a sensitive period, leaving diminishing room for pure property development. With the government raising land acquisition thresholds for developers and intensifying macro-control policies, extensive-style real estate development is gradually being replaced by refined operational models. Market concentration is increasing, prompting developers to transform towards lean and specialized operations, seeking new directions that synergize with original real estate values to enhance asset preservation and appreciation capabilities. The integration with the broader health industry will become a major mainstream trend in the future development of the real estate sector.
Fan Xiaochong, Vice Chairman of Sunshine 100 Group, pointed out from the perspective of the real estate industry that companies’ expansion into the healthcare sector represents both an exploration of transformation within the current real estate landscape and a strong confidence in the future prospects of integrating “healthcare with real estate.” National policies encourage private capital to establish medical institutions and vigorously develop new healthcare models, particularly advocating a shift from “disease treatment” to “health intervention” centered around family doctor services. Leveraging communities as entry points and utilizing residents and their lifestyle needs as core resources will be a key focus for future efforts.
A New Milestone for the Health and Wellness Industry
With the accelerating pace of population aging in China and the explosive growth of the elderly population, single-child families are becoming increasingly common, and the rate of empty-nest households in urban areas is rising. In the face of surging rigid market demand, the health and wellness industry is poised to become a blue-ocean sector.
Lu Xiao, Vice President of Beijing Anxin Elderly Care (Group) Industrial Investment Co., Ltd., stated: “Against the new-era backdrop where actively responding to population aging and advancing the Healthy China initiative have both been elevated to national strategies, the synchronized development of age-friendly infrastructure and urbanization is essential. By comprehensively creating healthy, modern, comfortable, convenient, and age-friendly living spaces, we can provide new space-based solutions centered on ‘health.’ This approach ensures that everyone enjoys a healthy, safe, and comfortable life, thereby laying the foundational prerequisites and necessary support for the implementation of lifecycle health management concepts.”
New Opportunities in Real Estate Services
At this forum, Sinohealth launched its product and model for future community-based digital health services—Zhuomuniao AI Health+. Centered on Sinohealth’s advanced digital medical technologies and guided by the goal of building healthy households, this solution elevates traditional real estate scenarios, empowers real estate developers and property management companies to expand into the broader health sector, and leverages opportunities in communities and cities to foster joint development and create a “second growth curve,” thereby shaping the diverse possibilities for the future of real estate. In the foreseeable future, this product is poised to become an integral component of community digital health services.
In active response to the “Healthy China 2030” initiative and to fully implement the important directive of “shifting the focus from disease treatment to people’s health, and promoting the deep integration of nationwide fitness and public health,” numerous ecosystem partners have jointly proposed the establishment of the Zhuomuniao Digital Health Industry Ecosystem Alliance.