Fei Er World Files IPO Prospectus: Integrating Traditional Chinese Medicine with Wearable Technology through Collaboration with China Academy of Chinese Medical Sciences
“Wellness” is no longer an exclusive concern for middle-aged and older adults. According to the “Report on Wellness Consumption Trends Among Young People” released by CBNData, over 90% of post-90s individuals are now wellness-conscious, with more than half actively pursuing wellness practices. The wellness boom is spreading to the younger generation, highlighting a growing trend of health awareness among an expanding population.
Beyond the growing attention to health, people’s lifestyles are also undergoing a digital transformation. The convergence of holistic health with digital technologies such as tech, the internet, and big data has given rise to wearable devices. Much like Somerset Maugham’s quote, “Reading is a portable sanctuary,” wearable devices serve as a portable health management center, making health monitoring and management simple and ubiquitous.
IDC (Internet Data Center) data shows that China’s wearable device market shipments reached 27.15 million units in the third quarter of 2019, a year-on-year increase of 45.2%. By 2023, shipments in China’s wearable device market are projected to approach 200 million units. Over this four-year period, with shipments growing from 27.15 million to 200 million, wearable devices hold immense potential in the healthcare sector.
In the face of the vast market potential of "wearable devices + general health,"2fei2 uses the “TCM Pulse Diagnosis Smartwatch” as its entry point, measuring data such as pulse waves, body movement, blood oxygen saturation, and body temperature to provide users with a comprehensive health management solution.
As described in *Zero to One: Notes on Startups, or How to Build the Future* by PayPal co-founder Peter Thiel: “Doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, and something novel is born.” Chen Hongjun, founder of 2fei2, has made his mark with innovation in the smartwatch sector—Adopting Traditional Chinese Medicine (TCM) diagnosis as a holistic diagnostic framework, personalized management is employed to regulate and enhance overall health.
Chen Hongjun told VCBeat“Currently, most wearable devices are developed from the perspective of Western medicine, which primarily focuses on disease monitoring. However, the absence of disease or pain does not equate to health; true health is defined as a state of complete physical, mental, and social well-being. Therefore, although the market appears to be dominated by several major players, it is far from saturated, and consumer needs remain unmet. Once the value of Traditional Chinese Medicine (TCM) in assessing ‘pre-disease’ states is widely recognized, it will mark the true arrival of the era of smart wearables.”
The concept of 2fei2 was born out of Chen Hongjun’s passion for yoga. In fact, he majored in International Trade and Economics at Xiamen University during his undergraduate studies, and later completed a graduate degree in Architectural Design Engineering at Tongji University. It was his love for yoga that led him to embark on an entrepreneurial journey across industries.
Starting in 2009, he entered the market with smart wearable products such as heart rate monitors and respiratory belts, designing Samyama yoga apparel. His brand consecutively ranked as the top seller during the “Double 11” shopping festival from 2015 to 2017, laying a solid foundation for the development of a Traditional Chinese Medicine (TCM) pulse diagnosis watch. Although Chen Hongjun achieved certain successes in the research, development, and sales of smart wearable devices, he firmly believed that there remained significant untapped potential in using such devices for personal health management. Thus, the concept of the “TCM Pulse Diagnosis Watch” was born.
Driven by a steadfast commitment to product R&D and a shared vision for health management, 2fei2 has assembled a team comprising a professor from the Experimental Center of the China Academy of Chinese Medical Sciences, who also serves as the Team Leader for Traditional Chinese Medicine (TCM) Devices under the Medical Device Classification and Coding Committee of the National Medical Products Administration; an attending TCM physician specializing in rehabilitation; the former CTO of Xiaomi’s iHealth team; and an expert in twelve-mineral salt.
A multidisciplinary professional team has turned the concept of the “TCM Pulse Diagnosis Watch” into reality.
The “TCM Pulse Diagnosis Watch” not only measures users’ 24-hour pulse wave, body movement, blood oxygen, and body temperature data in daily life and work scenarios, but also evaluates ten vital signs—including mental state, sleep quality, circadian rhythm, psychological status, vitality, physical strength, and metabolic level—as well as the human body’s self-organizing, self-adaptive, and self-repairing capabilities.
This watch modelLong-term, high-precision sampling was employed, with data collected continuously at 100 Hz over 24 hours to provide round-the-clock monitoring of the user's health status.2fei2 has completed extensive comparative testing and evaluation of electrocardiogram (ECG) data for the “TCM Pulse Diagnosis Watch,” verifying its stability and sensitivity.
It is evident that the “TCM Pulse Diagnosis Watch” offers a broader scope of health assessment for users compared to traditional smartwatches, which primarily evaluate cardiac function and blood oxygen levels.
So how does 2fei2 achieve this?
withDepression WarningTaking 2fei2 as an example, using heart rate variability in depression as the observation baseline, it monitors intervals between consecutive heartbeats, compares differences from normal heart rate patterns via scatter plots, and thereby assesses mental status while providing early warnings.
Left: Scatter plot of health status; Right: Scatter plot of depression status
And inChronic Disease and Emotional ManagementIn addition, 2fei2 also evaluates user status through heart rate charts. By managing parameters such as heart rate and body temperature, it assists users in adjusting their menstrual cycles to occur earlier or later, and addresses circadian rhythm disorders—including disruptions in body temperature, heart rate, blood pressure, and respiratory patterns—as well as insomnia and other biorhythm-related issues.
Left: 24-hour heart rate graph with good circadian rhythm; Right: 24-hour heart rate graph with poor circadian rhythm
After monitoring the user's health status, 2fei2 also proposed solutions targeting the four dimensions of healthA Comprehensive Health Management ProgramPhysical Layer: Western medicine, exercise prescriptions, and yoga asana practice. Energy Layer (Metabolic Layer): Traditional Chinese Medicine dietary regulation, yogic pranayama, and yogic fasting. Mental Layer: Tissue salts, homeopathy, and yogic meditation. Soul-to-Spirituality Layer: Yogic meditation and Zen meditation.
Regarding this series of health management programs,2fei2 has launched two mini-programs, “Path to Joy” (community and yoga exercises) and “2fei2 World” (health assessment), to adjust users’ health status through an integrated approach of “community + yoga exercises + health assessment,” thereby creating a closed-loop ecosystem for health monitoring and management.
2fei2 Mini Program Interface
Joyful Path Mini Program Interface
Moreover, 2fei2 has also launched precision personalized chronic disease management solutions, including tissue salts and five-grain rice.Chen Hongjun stated that tissue salts, discovered by German scientist Dr. Wilhelm Heinrich Schüssler, are 12 essential trace minerals in the human body. They correspond to 3,569 symptoms of suboptimal health and are available for purchase at pharmacies, convenience stores, and on Amazon abroad, where they are claimed to effectively address various health issues. Meanwhile, the Five-Grain Rice System aims to improve users’ physical condition by adjusting dietary habits.
In Sleep Management,2fei2, in collaboration with Guangdong Second Provincial General Hospital, China Academy of Chinese Medical Sciences, and the School of Sports Science at South China Normal University, has launched a research initiative on TCM AI + Joyful Mineral Salt Sleep Regulation. The program utilizes smartwatch assessments, uploads data to the Eos blockchain, and leverages blockchain records to compare pre- and post-intervention data.
In the future, smart contracts powered by blockchain technology will be implemented to make the sleep management process more efficient and transparent, while ensuring that users retain ownership of their data. As data accumulates over time, the personalized recommendations provided by the AI-powered sleep doctor will become increasingly precise.
2fei2 leverages AI-driven prescription screening to deliver intelligent health management solutions, monitoring and managing user health through a “product + health management system” model, thereby significantly simplifying the user’s health management journey.
Currently, 2fei2 has established partnerships with health clubs, yoga studios, beauty salons, medical examination centers, the Second People’s Hospital of Guangdong Province, Shunde Hospital of Guangzhou University of Chinese Medicine, Chongqing Angel Maternity Hospital (covering six hospitals in Chengdu, Chongqing, Kunming, Xi’an, and other cities), and the Smart Medical Online Hospital of the Second People’s Hospital of Guangdong Province. These collaborations aim to further promote its products, and there are plans to launch a “Hospital + Community Clinic + Community Health” demonstration health management residential complex in Shunde, Foshan.
As Haraway’s allegory of the “cyborg” suggests, the human body will ultimately become the ultimate medium permeated by technology and saturated with data. Wearable devices will also become widespread as future consumption levels rise and technology continues to advance. However, the key lies in identifying a breakthrough point for digital transformation and collaborating with hospitals and other health management institutions to provide enhanced medical decision-making capabilities. 2fei2 has undoubtedly pinpointed this strategic focus.
Currently, 2fei2 is seeking a new round of financing and establishing a novel business model to expand product sales volume through regional distributors.