Ping An Good Doctor Unveils Strategic and Product Dual Upgrade with Launch of New Sub-brand 'Ping An Yijia'

On September 23, 2020, Ping An Healthcare and Technology Company Limited (stock abbreviation: “PINGAN GOOD DOCTOR,” 1833.HK), China’s leading internet healthcare service platform, officially announced the launch of its new sub-brand, “Ping An Yijia,” alongside dual upgrades to its strategy and products. This initiative aims to build a professional bridge for doctor-patient communication by comprehensively upgrading four core services—private doctors, physician workstations, medical teams, and guarantee insurance—encompassing the three pillars of “Physicians’ Home,” “Family Doctor,” and “Private Doctor,” thereby creating a dual-platform ecosystem serving both users and physicians.

Fang Weihao, Interim Chairman and CEO of PINGAN GOOD DOCTOR, stated that in mid-2020, PINGAN GOOD DOCTOR initiated a strategic upgrade, focusing on comprehensive enhancements in three key areas: channels, services, and capabilities. The launch of the upgraded product “Ping An Yi Jia” is an inevitable choice for PINGAN GOOD DOCTOR to consolidate its industry-leading position, steer industry trends, and accelerate the in-depth development of its business.

In the second half of 2019, PINGAN GOOD DOCTOR pioneered the launch of its groundbreaking family doctor product, “Private Doctor,” across China. Within a year, the service gained recognition from both consumer (C-end) and business (B-end) users. In the first half of 2020, the “Private Doctor” product achieved a 99% positive rating for online consultations, establishing a strong service reputation and achieving economies of scale. Meanwhile, PINGAN GOOD DOCTOR has provided one-stop services—including one-on-one online consultations with private doctors, assistance with outpatient registration at offline hospitals, and medical accompaniment—to over 500 corporate clients spanning various sectors such as real estate, pharmaceuticals, and retail.

Building on its innovative “Private Doctor” product, Ping An Medical has upgraded to launch a multi-tier membership-based health stewardship service tailored for individuals and families, delivering compassionate health management. The Private Doctor service helps individual users manage common minor ailments, while the Family Doctor service supports the entire household—from children and adults to the elderly—providing comprehensive medical and healthcare solutions. Leveraging globally leading AI technologies and high-quality medical resources both domestically and internationally, Ping An Medical assigns a dedicated physician to each individual and a family doctor to each household, offering 24/7 high-quality, personalized medical and healthcare services. By continuously monitoring users’ health status, it generates consistent and complete personal health records.

Notably, Ping An Yijia will also comprehensively upgrade the physician workspace, helping every doctor realize the dream of establishing an online clinic. By empowering physicians across five key dimensions—academia, income, brand, capability, and efficiency—and integrating a four-tier physician system comprising AI physician assistants, in-house physicians, externally contracted experts, and leading specialists, Ping An Yijia is committed to building the world’s largest physician ecosystem and leveraging technology to better support physicians in their work.

The physician team at Ping An Yijia has also been upgraded, with a continuous influx of renowned external specialists joining the platform. Coupled with newly added audio and video consultation features, this enables precise matching between doctors and patients. PINGAN GOOD DOCTOR will leverage Ping An Yijia to break through temporal and spatial constraints, providing patients with a platform for real-time, one-on-one online consultations with authoritative specialists and general practitioners. This initiative aims to make it more convenient for the public to access high-quality and renowned medical care, facilitating the optimal utilization and seamless connection of premium healthcare resources between doctors and patients.

In this process, Ping An Yijia will simultaneously upgrade its guarantee insurance to enhance the level of protection for online medical services. By synergizing with insurance products, it will provide a robust insurance system that addresses the concerns of both patients and healthcare providers, thereby offering solid support for internet-based medical services.

China’s healthcare services sector continues to face numerous pressing challenges: medical institutions are under significant service pressure, healthcare resources are scarce and unevenly distributed, leading to the phenomenon of “over-treatment for minor ailments and distant treatment for serious conditions,” with 25% of patients concentrated in just 0.3% of tertiary hospitals; residents encounter difficulties and high costs in accessing medical care, with long outpatient waiting times being common—“a five-minute consultation after a three-hour wait”; there is a lack of family doctors to provide users with long-term, continuous health management and to establish comprehensive personal health data and records; China suffers from a shortage of general practitioners, insufficient specialization among specialist physicians, an overall shortfall of medical staff with high workloads (70% of doctors work 50 hours per week), and subpar professional competence at the primary care level.

In mid-2020, PINGAN GOOD DOCTOR implemented a comprehensive strategic upgrade focusing on three key areas: channels, services, and capabilities. In terms of channels, it expanded from individual users and insurance services to enterprise services and internet hospital platforms. Regarding services, it upgraded from purely medical services to integrated medical and health services, evolving from private doctors to private and family doctors to cover both individuals and families. As for capabilities, while strengthening its in-house medical team, it continuously broadened its network of external specialists and expert physicians, creating a hybrid model of in-house plus external doctor networks, and expanding its focus from online-only to an online-plus-offline approach. With the mission of building a professional bridge between doctors and patients, and aiming for trust, professionalism, and convenience, PINGAN GOOD DOCTOR is committed to becoming China’s largest, most advanced, and most defensible internet healthcare service platform.

Ping An Yi Jia is a dual-sided platform serving both patients and physicians, building a professional bridge for doctor-patient communication. On one hand, Ping An Yi Jia ensures that everyone has access to a dedicated physician and a comprehensive health record, providing full-lifecycle health solutions and striving to deliver the optimal medical experience for users. On the other hand, Ping An Yi Jia is committed to cultivating the most professional and largest physician ecosystem, enabling general practitioners to offer more comprehensive care and specialists to provide deeper expertise, thereby enhancing primary healthcare services and delivering physician services to the highest standard.

Since its establishment in 2014, PINGAN GOOD DOCTOR has achieved rapid customer acquisition, built a strong reputation, and established an initial revenue model within just six years, successfully listing on the capital market. Whether in exploring business models or developing innovative products, PINGAN GOOD DOCTOR has consistently remained at the forefront of the industry. The launch of Ping An Yijia will further solidify PINGAN GOOD DOCTOR’s medical service capabilities and help it maintain its leading position in the industry.