Ping An Good Doctor Launches New Sub-brand 'Ping An Yi Jia' to Strengthen Dual-Sided Platform for Doctors and Users

On September 23, PINGAN GOOD DOCTOR announced the launch of its new sub-brand, “Ping An Yi Jia.” This marks a new initiative since PINGAN GOOD DOCTOR proposed its strategic upgrade in mid-2020.Ping An Yi Jia is a two-way platform launched by PINGAN GOOD DOCTOR after upgrading its four major services: private doctors, doctor workstations, medical teams, and guarantee insurance. While serving users, it also serves doctors, building a bridge between doctors and patients, and encompasses three layers of meaning: Doctor’s Home, Private Doctor, and Family Doctor.

In terms of target audiences, Doctor’s Home caters to physicians by providing one-stop solutions; Private Doctor and Family Doctor serve end users, extending their service scope from individuals to the family domain. Ping An Yijia clearly demonstrates a dual-platform strategy targeting both physicians and users.

In fact, recent times have seen frequent moves by peers in the internet healthcare sector, such as Alibaba Health and JD Health. The launch of the sub-brand “Ping An Yi Jia” by PINGAN GOOD DOCTOR at this juncture can be regarded as another example of internet healthcare companies stepping up their efforts in medical services. Why are major internet healthcare players choosing to intensify their focus on medical services at this time?

This is closely linked to the policy documents that continuously promoted the development of internet healthcare during the pandemic, as well as the surge in online consultations driven by the outbreak.Amid intensifying competition for users across various platforms in the healthcare services sector, how to retain existing users, reach potential users, and acquire new ones has become a critical issue to address.

PINGAN GOOD DOCTOR has shifted its strategy from focusing on individual users and insurance services to expanding its channels into enterprise services and internet hospital platforms. Meanwhile, the dual-platform approach of Ping An Yijia, targeting both doctors and users, aims to provide distinctive services to attract more physicians and patients.

To better build a bridge for doctor-patient communication, PINGAN GOOD DOCTOR needs to grasp the core supply-side resource—doctors—by providing them with empowerment tools to help realize their self-worth. Only with high-quality doctor resources can it better serve users and compete in the market. So, what differences will Ping An Yi Jia bring after integrating its previous services?

As the most critical resource on the healthcare supply side, the quantity and quality of physicians determine the competitiveness of a platform. When PINGAN GOOD DOCTOR initially entered the internet healthcare sector, it chose to build a team of full-time physicians. Currently,PINGAN GOOD DOCTOR’s self-built medical team has grown to well over 1,800 members.Driven by cost and construction challenges, nearly all other major internet healthcare companies have opted for a relatively “light” model, providing online consultation services through partnerships with hospitals and other institutions.Even if platforms attempt to replicate the PINGAN GOOD DOCTOR model, they cannot build a team of thousands within a short period.

On the other hand, PINGAN GOOD DOCTOR’s AI Doctor Assistant has received numerous awards. Its AI-assisted diagnosis and treatment system, built upon four major system platforms—the AI-powered intelligent consultation assistance system, the intelligent critical care monitoring system, the intelligent rational drug use detection system, and the intelligent medical safety monitoring platform—has been awarded the highest certification by WONCA, the world’s largest organization of family physicians. This set ofThe system is built upon over 820 million consultation records from PINGAN GOOD DOCTOR, more than 600,000 medical knowledge graphs, diagnostic knowledge for over 3,000 common diseases, and a health Q&A knowledge base containing more than 2 million entries.It is virtually impossible for other platforms to surpass them in a short period of time. AndThe AI Doctor Assistant + Self-Built Doctor Team Together Construct the Moat of PINGAN GOOD DOCTOR.

AI Doctor Assistant + In-House Medical Team: Can They Handle the Demand of 67 Million Monthly Active Users with a Daily Average of 830,000 Consultations? The Answer Is Likely No. User Needs Cannot Be Met by General Practitioners Alone; For This Reason,PINGAN GOOD DOCTOR has built and upgraded a four-tier healthcare system.

The most fundamental component is the AI physician assistant, primarily designed to help in-house medical teams improve diagnostic and treatment efficiency.With the AI assistant, doctors save 35% of their time in patient consultations. Meanwhile, PINGAN GOOD DOCTOR’s distinctive team of over 1,800 full-time, in-house physicians ensures service convenience.Users receive a response within 30 seconds when using the service.

PINGAN GOOD DOCTOR has established its own medical team; however, when confronted with complex cases in specialized fields, it needs to seek external support to ensure optimal resolution. Based on this,PINGAN GOOD DOCTOR has developed a network of nearly 10,000 external contracted experts, ensuring that patients can find the appropriate specialists to address their medical issues.In addition to common specialty-related issues, users may also present with complex and refractory conditions. To better address these challenges,PINGAN GOOD DOCTOR continues to partner with leading experts and renowned physicians who head national-level key disciplines in various specialized medical fields.，Establish renowned physician studios to make expert medical care readily accessible to patients.

Merely establishing a four-tier healthcare system to meet internal needs is insufficient; the key lies in persuading a sufficient number of doctors to join PINGAN GOOD DOCTOR. To this end, Ping An Yijia provides external physicians with a one-stop service platform through its “Doctor’s Home.”In fact, there are many factors that restrict doctors from participating in medical services. The ability to generate income and the opportunity for professional development account for a significant portion of these considerations. Additionally, whether the platform is sufficiently doctor-friendly also influences physicians' choices.

The physician workspace developed by Ping An Yijia helps doctors improve efficiency, consult more patients, and increase their income, thereby realizing the dream of establishing online clinics. Doctors can conveniently access patients’ historical consultation information, examination records, and prescription histories on the platform, reducing barriers to use. Additionally, doctors can connect and interact with peers in the same specialty and senior experts to enhance their academic capabilities.In addition to serving as a communication tool between doctors and patients, the workbench also functions to recruit offline physicians and channel them into the online PINGAN GOOD DOCTOR platform ecosystem.

The service enhancements driven by the strategic upgrade are comprehensive. To address potential concerns among physicians delivering care and patients utilizing these services, PINGAN GOOD DOCTOR provides robust safeguards through its powerful insurance ecosystem. As early as August 2019, PINGAN GOOD DOCTOR launched its “Private Doctor” brand. Now, with the introduction of its flagship sub-brand, “Ping An Yijia,” the company has built upon its Private Doctor offering to establish a dual-service model comprising “Private Doctor + Family Doctor.”

When seeking medical care, patients often face complex and intractable conditions, requiring PINGAN GOOD DOCTOR’s physician team to determine the appropriate specialist or renowned expert for referral. The establishment of a four-tier healthcare system and a dedicated physician workstation has enabled PINGAN GOOD DOCTOR to build coverage across more than 23 key specialties, including gynecology, pediatrics, traditional Chinese medicine, and urology. Users can communicate and interact with specialists through various channels—such as text-and-image consultations, telephone consultations, voice consultations, video consultations, and vital sign measurements—to obtain accurate diagnostic and treatment recommendations.

Following the consultation, patients will receive inquiries from their private physician team regarding disease progression, along with course-of-disease management and timely reminders and interventions. For patients who have not purchased the private physician service, follow-up care will be provided by the follow-up team, including medication reminders, among other services.

Patients require medical services from PINGAN GOOD DOCTOR when they are ill. However, when patients have needs solely related to pregnancy health management, weight management, and skin care management, this requires PINGAN GOOD DOCTOR to provide health management services. Based on this, PINGAN GOOD DOCTOR has developed a service model that integrates medical care with health management. Yet, health management often involves lifestyle management, and in China, due to the cultural practice of communal dining, it is difficult for users to achieve effective management through individual efforts alone.

With the launch of Ping An Yijia, PINGAN GOOD DOCTOR has expanded its private doctor services for individuals to include family doctor services for households. This initiative effectively addresses previously unresolved challenges by starting with family care and ultimately helping patients manage their personal health.

The unique nature of healthcare means that some patients cannot access all the services they need online, which reduces user dependency. PINGAN GOOD DOCTOR has adopted an integrated online-to-offline approach.Offline, PINGAN GOOD DOCTOR has established partnerships with over 49,000 clinics, more than 2,000 health check-up institutions, upwards of 110,000 pharmacies, as well as various beauty salons, fitness centers, and wellness centers. Users can confidently consult doctors online and then visit these offline facilities for further care., with no need to worry about cumbersome procedures.The completeness of the user experience has been enhanced, further boosting user stickiness and driving paid conversion.

Since mid-2020, PINGAN GOOD DOCTOR has undertaken a strategic upgrade focused on three key areas: channels, services, and capabilities.In terms of channels, expansion has extended from individual users and insurance service providers to enterprise clients and internet hospital platforms. Regarding services, the offering has been upgraded from medical services to an integrated model of medical plus health services, evolving from private physicians to a combination of private and family doctors to cover both individuals and families. In terms of capabilities, the network of external specialists and expert physicians has been continuously expanded to build a hybrid network of in-house and external doctors, with simultaneous online and offline development.

The launch of Ping An Yijia can be regarded as a significant exploration by PINGAN GOOD DOCTOR in the realms of service and capability. Through this initiative, a dual-sided platform serving both users and doctors has been established, building a bridge for doctor-patient communication. It delivers personalized medical and health management services to users, while providing doctors with a more attractive platform to realize their professional value.

Ultimately, PINGAN GOOD DOCTOR’s explorations will further strengthen its medical service capabilities, enabling it to directly compete in the internet healthcare industry.