Ping An Health Launches Multi-Tier Membership System with Audio-Video Consultations and Direct Access to Top Specialists

“Is your child running a fever? Don’t worry, I’ll call our family doctor right away.” There was a time when Chinese audiences could only look on with envy at such scenes in European and American films and TV series. Today, the rapid development of internet healthcare is making professional, convenient, and trustworthy family doctor services accessible to everyone and every household. On October 15, 2020, PINGAN GOOD DOCTOR’s sub-brand, Ping An Yijia, comprehensively upgraded its “Private Doctor” product. Targeting individuals and families, it launched a health steward service featuring a multi-tier membership system. This upgrade transformed the “Private Doctor” into an integrated offering combining “Private Doctor” and “Family Doctor” services, providing warm and personalized health management for each user and every family.

In the second half of 2019, PINGAN GOOD DOCTOR launched its groundbreaking family doctor product, “Private Doctor,” across China. By leveraging a novel internet healthcare model, it effectively addressed the challenges of implementing family doctor services, creating a comprehensive, high-quality, one-stop medical and health service platform. Within one year of its launch, “Private Doctor” achieved a 99% positive consultation rating, establishing an excellent reputation for service quality.

The newly upgraded “Private Doctor” product expands its service scope from individual health management to comprehensive family health management. The upgraded Private Doctor offers two versions: “Individual” and “Family,” allowing up to eight family members to share benefits. Services have evolved beyond basic medical needs to encompass holistic health management, covering the entire healthcare journey with offerings such as 24/7 online consultations, outpatient appointment scheduling, registration, referrals, accompanied visits, and hospitalization arrangements. Additionally, by introducing online consultations with top-tier medical experts across China, the service provides patients with precise and trustworthy expert treatment plans, serving as the gatekeeper of family health.

As the smallest unit of society, the family serves as the solid foundation for national health. The health status of family members is a top priority for everyone. Compared to its previous version, Ping An Yijia’s “Private Doctor” service has diversified its product hierarchy based on varying levels of user needs. The upgraded “Private Doctor” product caters to service demands ranging from individuals to entire families, allowing up to eight family members to share benefits. It offers tiered membership options tailored to the specific health needs of different demographics and family structures, truly personalizing and customizing healthcare services.

In addition to expanding its service scope, the upgraded “Private Doctor” further enriches the connotation of its services. By adopting a “1+N” consultation model—where general practitioners collaborate with specialists and renowned physicians across China—the “Private Doctor” assembles a robust team of medical professionals to provide specialized healthcare services tailored to users’ diverse needs, ranging from common and frequently occurring diseases to severe and critical conditions. To meet the public’s demand for access to high-quality care and top-tier specialists, “Private Doctor” partners with numerous scholars in specialized disease fields, leaders of national key disciplines, and prominent medical experts to establish “Renowned Physician Studios.” These studios enable online consultations with China’s top-tier physicians, delivering precise and trustworthy expert diagnostic and treatment plans, thereby ensuring that premium, scarce medical resources are fully leveraged to benefit patients.

Furthermore, the upgraded “Private Doctor” service covers the entire process of user consultation and medical treatment, meeting various online and offline healthcare needs. In addition to 24/7 online consultations, advice, and daily health management, it also provides services such as appointment registration, hospital outpatient scheduling, referrals, accompanied visits, and hospitalization arrangements. This directly addresses the pain points and difficulties of seeking offline medical care, making healthcare more worry-free through thoughtful support.

Notably, “Private Doctor” has also added online consultation services via voice and video, enabling patients to have face-to-face interactions with medical experts from the comfort of their homes, thereby achieving zero-distance doctor-patient communication.

As national awareness of healthy living grows, the health philosophy of “preventing disease before it occurs” and “prevention outweighs treatment” has become increasingly ingrained. The upgraded “Private Doctor” service offers more comprehensive proactive health solutions, covering high-end medical examinations, traditional Chinese medicine herbal pastes, vaccinations, advanced diagnostic procedures such as capsule endoscopy and PET-CT, as well as health management services. This holistic approach addresses the evolving healthcare needs of both individuals and families. Furthermore, for users with specific health requirements, the service provides year-round one-on-one health concierge support and unlimited in-person accompaniment for medical consultations and examinations, truly serving as a dedicated and considerate personal health manager.

From 24/7 online consultations to seamless, end-to-end medical care integrating online and offline services, and from individual medical advice to comprehensive family health management—the comprehensive upgrade of “Private Doctor” is not only a key component of the overall product enhancement for Ping An Yi Jia, but also a solid step forward in its strategic evolution. By providing users with lifecycle-spanning solutions and delivering a convenient, efficient, professional, and reliable optimal healthcare experience, “Private Doctor” will help Ping An Yi Jia build a professional bridge between doctors and patients, establishing China’s largest, most advanced, and most defensible internet healthcare service platform.