VCBeat (WeChat: vcbeat) has learned that Yimei Neican, a full-dimensional innovation service platform for the medical aesthetics industry, recently announced the completion of its seed and angel funding rounds, raising several million RMB. The investors include individual angel investors and Cherry Capital. The funds will be primarily used for talent acquisition, content upgrades, new project development, as well as R&D in medical aesthetics industry data and industrial services.
Currently, the medical aesthetics industry lacks a comprehensive, professional, vertical media platform dedicated to B-side stakeholders. Seizing this opportunity, Medical Aesthetics Insider has strengthened its presence. After more than a year of refinement and consolidation, it has evolved from a single WeChat Official Account into a diversified content matrix that includes brands such as “Bo Niao Bu Suan” (Hyaluronic Acid Insights) and “Botulinum Toxin Observer.” By producing nearly 500 original articles annually, it has established over 100 industry communities and amassed a total fan base of more than 200,000.
Jin Hang, CEO of Medical Aesthetics Industry Insider, stated, “In the past, Medical Aesthetics Industry Insider brought together professionals in the medical aesthetics sector. There was strong demand for partnerships, product sourcing, and distribution channels, with many individuals securing business collaborations through our community.”
Nowadays, the services of Medical Aesthetics Insider have evolved from a media service platform to include events, training, membership programs, investment promotion, industrial data analysis, and industrial capital services. Established over a year ago, it has accumulated more than 200,000 users, forming the largest industrial service platform for the medical aesthetics sector, driven by community engagement and grounded in content. The team’s original content and service capabilities have been widely recognized within the industry, serving numerous medical aesthetics brand owners, platforms, and institutions, including major clients such as Allergan, Daewoong Pharmaceutical (Jeder), Haohai Biological Technology, Baidu, Meituan, and SoYoung, with a substantial portfolio of successful case studies.
Many industry insiders have learned about emerging dark-horse platforms and brands through VCBeat’s internal medical aesthetics reports. Meituan-Dianping Medical Aesthetics is one such example. Driven by VCBeat’s coverage, a growing number of people have come to recognize that Meituan is continuously increasing its investment in the medical aesthetics sector. The platform has not only attracted numerous medical aesthetics institutions to join but also incubated more “phenomenal” key opinion leaders (KOLs) and physician IPs. As a result, Meituan-Dianping Medical Aesthetics has become a preferred platform among medical aesthetics practitioners for its high visibility and strong conversion rates.
In terms of conference activities, Aesthetic Medicine Insider is set to host the [Aesthetic Medicine Iteration in the Wind: 2020 Global Aesthetic Medicine Conference] on December 3, 2020, which has already attracted nearly 1,000 participants to register.
Now, Medical Aesthetics Industry Insider is advancing toward becoming a more deeply integrated service platform for the medical aesthetics industry. Leveraging its first-mover advantage, it has early on integrated upstream brand owners, clinics, distributors, service providers, medical aesthetics internet platforms, and content creators. This has gradually established industry barriers through accumulated team and industry expertise. Jin Hang, CEO of Medical Aesthetics Industry Insider, believes that 2020 marked an explosive growth phase for the platform: “I do not consider our endeavor to be small. I believe we have opportunities to engage deeply in the industry, particularly through fission-driven growth enabled by the continuous accumulation of data across the upstream and downstream segments of the medical aesthetics sector.”
He also emphasized that through the efforts of Medical Aesthetics Industry Reference, even a slight improvement in industry efficiency would bring them a profound sense of achievement and honor. As an industry centered on beauty, medical aesthetics deserves greater societal attention and recognition. He believes that the medical aesthetics sector is one where “love,” “innovation,” and “technology” coexist. Through their endeavors, they aim for Medical Aesthetics Industry Reference to become a bellwether for the field, bringing more outstanding professionals and projects into the spotlight. In the future, they plan to build a global service platform for innovation in the medical aesthetics industry, hoping that Medical Aesthetics Industry Reference can assist more practitioners and contribute to the healthy growth of the medical aesthetics sector.
“Promoting the healthy and efficient development of the medical aesthetics industry has always been our original aspiration,” said Jin Hang, CEO of Medical Aesthetics Industry Insider.