WeDoctor Launches 'Family Care Membership' to Pioneer Household-Centric Health Protection in China

24/7 Online Health Insurance Team Service: Doctors from Grade A Tertiary Hospitals Respond and Accept Consultations in as Fast as 3 Minutes; National-Standard Health Assessments and Medical Checkup Report Interpretations... One Membership Account Supports Sharing Among a Family of Six, Meeting the Health Needs of Three Generations Simultaneously. No More Worrying or Running Around for Daily Health Issues of the Elderly and Children.

On November 2, WeDoctor officially launched its newly upgraded membership product tailored to family needs—the “WeDoctor Family Membership”—providing health and medical services designed specifically for Chinese families to “safeguard the health of the entire household.” The WeDoctor Family Membership offers seven core benefits, including 24/7 online support from a team of general practitioners and health managers, online consultations with specialists from Tier-3 hospitals, precise appointment scheduling for offline specialist clinics, notifications on specialist appointment availability, comprehensive health assessments, interpretation of medical examination reports, and exclusive membership services in the health e-commerce store. These features address members’ daily needs for health consultations, chronic disease management, and health assessments, as well as expert consultations and registration assistance during illness, thereby delivering continuous and comprehensive health and medical services to users.

In the post-pandemic era, public demand for professional and convenient medical services has become increasingly prominent. “Internet + Healthcare” services have gained popularity by alleviating common pain points such as difficulties in registering appointments, long waiting times, and challenges in accessing specialist care, while also reducing the risk of cross-infection associated with visits to physical hospitals. On the other hand, the pandemic has heightened public health awareness. According to survey data from the White Paper on Chinese Family Medical and Health Service Consumption 2020, only 13% of respondents believed that “my family and I are very healthy.” Chronic diseases or suboptimal health status were prevalent among elderly family members, while 27.9% and 14.8% of households reported issues with insomnia and significant mental stress, respectively.

“WeDoctor Family Portrait Membership” distinguishes itself from health protection products on the market that are based on individuals by being the first to provide systematic health management services on a family unit basis, better meeting the growing health needs of Chinese people. WeDoctor Family Portrait advocates that “the health of the whole family is happiness.” It not only combines common medical services with health services such as psychological counseling and health assessments, creating a professional team service of doctors + health managers, but also sets membership benefits for use by the entire family, supporting the sharing of all benefits among family members. This innovative service system design increases the number of service items while maintaining affordable pricing. During its launch promotion period, it was priced at only 399 yuan per year, making it the most cost-effective choice and the preferred option for family users.

Fan Jiping, President of WeDoctor Internet General Hospital, introduced that the "Family Portrait" membership has optimized its service resources to meet users' online and offline medical and health needs. The professional team consists of healthcare physicians with an average of over 10 years of clinical experience and nationally certified health managers with an average of more than 5 years of service experience. Covering specialties such as general practice, internal medicine, surgery, pediatrics, gynecology, and psychological counseling, the service provides 24/7 health intervention and management. This service is not limited in frequency throughout the year, and health managers conduct regular follow-ups via phone calls, text messages, and other methods, enabling members to truly have their own family doctors.

Since the launch of its Health VIP membership in 2019, WeDoctor has leveraged its network of over 7,200 hospitals and more than 250,000 doctors across China, along with its own 12 physical medical institutions and 27 internet hospitals, to build a membership-based “Internet + Healthcare” service system for a broad user base. Targeting specific groups such as mothers, children, and the elderly, it has sequentially introduced products including the Mom Membership, Health Filial Piety Card, Little Baby Bottle Home, and Jumei Liver Disease Membership. The recent launch of the Family Bundle Membership will help establish comprehensive, continuous, one-stop online-and-offline healthcare services for hundreds of millions of users.