JianJian Home Doctor Achieves 300% Revenue Growth Amid Pandemic, Accelerating Through Long-Term Digital Health Strategy
2020The year has finally come to an end, and many people have commented that this is“A Year of ‘Black Swans’ Flying Everywhere.”This year,On one hand, it is rife with bad news of bankruptcies and business closures; on the other hand,thenSounding the clarion call for the wave of digitalization,WeiThe health industry has also been pushedToWind Tunnel.ForEachIndividualEnterprise orIndustryLet's talk about, Ups and downs are lifeYingCertain Cyclical Rules, countlessChallengesandOpportunities“Although they coexist in theory; however, facts have proven that high-probability opportunities are ultimately reserved for those who are prepared.”
In May 2016, serial entrepreneur Jin Lei assembled a team of top talents from the fields of Internet of Things (IoT), big data, artificial intelligence, healthcare, and equipment manufacturing to form the project team for “Jianjian Family Doctor.” After more than a year of in-depth market research, the management established the strategic positioning of “focusing on the development of primary healthcare and becoming the most dedicated family doctor service provider.” Since the end of 2017, Jianjian Family Doctor has successively launched pilot programs and implemented operations in various regions across China.
Between 2018 and 2019, Jianjian Family Doctor completed five major version iterations and nearly 200 minor version updates. Its product line was consolidated and rebranded as “Jianjian Family Doctor · Smart Workstation,” with the successive release of versions 1.0, 2.0, and 3.0 of the “Contracted Follow-up Workstation” and versions 1.0 and 2.0 of the “Public Health Examination Workstation.” Notably, the application scenarios for the Public Health Examination Workstation were expanded to cover both “in-hospital” and “out-of-hospital” settings, providing primary healthcare institutions with more practical and intelligent digital tools for delivering basic public health services. As a result, Jianjian Family Doctor received the “2018 Best Innovation in Internet Healthcare” award from the Chinese Academy of Medical Sciences, was recognized as an outstanding case in “China’s Digital Health and Medical Innovation Application Practices” by the Chinese Society for Health Informatics and Medical Big Data, and won the “2019 Outstanding Case of Innovative Practice in China’s Primary Healthcare” award and the “2019 Top 100 Future Healthcare – Promising Enterprise” title from VCBeat. Meanwhile, its market presence continued to deepen and broaden; while establishing a provincial model in Hubei Province, it jointly released the inaugural “Smart Family Doctor Services Report” with the China Information Association and achieved demonstration and promotion at numerous national and provincial conferences held across multiple regions.
(Jianjian Family Doctor “In-Hospital + Out-of-Hospital” Public Health Examination Workstation)
Distinct from the predominantly homogeneous offerings in its category, Jianjian Family Doctor integrates its team’s capabilities in “software + hardware + operations” and has introduced the “Three-Pronged Empowerment” model. This approach comprehensively enhances the quality of basic public health examination services by improving efficiency, reducing costs, and elevating quality. The company has demonstrated outstanding performance in market penetration, product depth, as well as brand and user reputation, rapidly emerging as a leading service provider in China’s grassroots public health examination empowerment sector within a short period.
In response to the sudden outbreak of the pandemic in 2020, the Jianjian Family Doctor Team once again demonstrated its hallmark agility and strong execution capabilities. At the very onset of the outbreak, the team rapidly established an “Aid-Hubei Task Force,” dispatching batches of charitable supplies to health commissions, key designated hospitals, and primary healthcare centers across more than ten locations in Hubei Province. Meanwhile, the R&D and operations teams pooled their resources to upgrade the existing “Three-Pronged Empowerment” model, launching Version 2.0 of the Digital Public Health Examination Empowerment Solution. This new solution is structured around a “digital platform + digital hardware + digital examination vehicles + digital operations” framework. The flagship product, the Digital Public Health Service Vehicle, dubbed a mobile “health center,” became a highly sought-after solution for provinces and localities seeking to strengthen grassroots capacity and address shortcomings in their public health systems.
(“Jianjian Family Doctor” Digital Public Health Service Vehicle Becomes a “Hit Product” for Addressing Grassroots Shortcomings)
This year, Jianjian Family Doctor expanded its provincial and municipal pilot programs across China to include Hubei, Guangxi, Jiangsu, Anhui, Jiangxi, and Hainan. Senior health authorities, including Wang Hesheng, Deputy Director of the National Health Commission; Nie Chunlei, Director of the Department of Primary Healthcare; and Mao Qunan, Director of the Department of Planning, Development, and Informatization, visited Jianjian Family Doctor’s project sites for research and inspection. The innovative service scenarios, efficient service workflows, and exceptional patient experiences became focal points of attention for local government health departments, primary healthcare institutions, and the general public. Jianjian Family Doctor’s initiatives were featured multiple times in mainstream media outlets such as Xuexi Qiangguo, Xinhua Daily, Hubei Daily, Guangxi Daily, and Health News, earning strong market reputation and widespread promotion.
Driven by its leading technological innovations, robust and stable product performance, and a standardized operations and after-sales service system, Jianjian Family Doctor has received an average of at least two partnership inquiries per day since the second half of 2020, with an average of more than six successful project bids per month, including several projects valued at tens of millions of yuan. By the end of 2020, Jianjian Family Doctor’s services had covered 10 provinces and over 60 districts and counties across China, with year-on-year revenue growth reaching 300%.
From 2016 to 2020, over a span of nearly five years, Jianjian Family Doctor has consistently adhered to the philosophy of “Pragmatism + Innovation,” focusing on empowering primary healthcare services. Although informatization initiatives targeting the grassroots level are often regarded as “arduous and labor-intensive” work, with relatively slow performance growth, the Jianjian Family Doctor team, led by Jin Lei, has firmly believed in the fundamental importance of building core capabilities. The team has fully leveraged its strengths in integration, execution, and learning, upholding the principle of “doing one simple thing to perfection.”
When asked how to summarize the past five years, Jin Lei stated, “In fact, we did only one thing: ‘perseverance.’”
“Our team shares a common belief in long-termism. We are convinced that by sowing seeds at the right time, maintaining reasonable expectations for returns, and exercising patient perseverance, we will ultimately reap what we deserve in the future,” said Jin Lei. “It is precisely for this reason that we are willing to invest more time and energy than others into initiatives we deem worthy of long-term commitment. Even the simplest tasks hold value when executed to perfection. On the right path, speed is not paramount; persistence matters far more than velocity.”
From Jin Lei’s perspective, Jianjian Family Doctor emerged as a well-prepared player during the 2020 market boom, achieving product, market, and brand upgrades within that year. Having overcome the most challenging phase of going from 0 to 1, the company now faces the task of scaling up through iterative growth from 1 to N.
Jin Lei candidly stated that during the initial phase of building its foundational data infrastructure, Jianjian Family Doctor had already been exploring a variety of business models with boundless potential. “Of course, in 2021 and for the foreseeable future, we will remain committed to the primary public health examination market, striving to become the true leader in this sector in terms of market share, competitiveness, and reputation. Meanwhile, leveraging primary healthcare institutions, we will continuously explore and integrate the upstream and downstream supply chains of health management, establishing a collaborative industrial ecosystem featuring an integrated model of ‘screening, prevention, diagnosis and treatment, and rehabilitation.’ We also welcome more industry peers to join us in exploring this field filled with endless possibilities.”