Hunan Fangzi Technology Secures Tens of Millions in Pre-A Funding to Empower Digital Marketing in the Health Industry

VCBeat (WeChat: vcbeat) has learned that Hunan Fangzi Technology Co., Ltd. (“Fangzi Technology”), an industrial internet company specializing in providing digital marketing solutions for the health industry, recently announced the completion of its Pre-A round financing, amounting to tens of millions of yuan. The investment was jointly made by Ningshang Holdings and Anji Jietai.

Zhang Haihui, Founder and General Manager of Fangzi Technology Co., Ltd., stated, “Focusing on the health industry has been our team’s original aspiration. After years of hands-on experience in the sector, we were fortunate to discover a business model that empowers the industry through digital tools during this period of industrial transformation.”

In the future, Fangzi Technology will remain dedicated to the health industry, integrating more ecosystem partners to empower the sector. By facilitating the intelligent allocation of people, products, and scenarios, we aim to enhance the overall industrial value of the health industry.

Some time ago, Fangzi Technology joined AntChain’s Open Consortium Blockchain as a node enterprise, aiming to leverage blockchain technology to continuously optimize and develop digital marketing tools tailored for the health industry. Fangzi Technology has already applied blockchain technology to help upstream enterprises in the health industry establish product traceability, creating a dual-empowerment model that combines blockchain-based traceability with digital marketing.

Zhang Haihui stated, “We eagerly anticipate that more cross-sector ecosystem partners, such as big data service providers and smart device manufacturers, will join us in empowering the healthcare industry. We believe that all innovation originates from and serves the industry. By continuously rooting ourselves in the industry and connecting and empowering upstream and downstream players to jointly create long-term value, we are engaged in a highly meaningful endeavor.”

Fangzi Technology’s mission is to bring greater meaning to the health industry. According to surveys, in 2020 alone, the number of brick-and-mortar stores in the health sector urgently requiring digital upgrades and the launch of online trading platforms exceeded five million, revealing a market potential worth tens of billions. It is projected that by 2026, the market size of China’s health industry will reach an astonishing RMB 26.8 trillion.

However, at present, most grassroots medical institutions, retail pharmacies, and wellness stores in China that provide health services to ordinary consumers still face challenges such as information asymmetry, inefficient supply chain circulation, and inadequate service delivery. These issues need to be addressed through the use of digital tools.

As a “three-in-one” full-industry-chain digital platform integrating manufacturer, store, and user ends, Fangzi Technology will center on the “social new retail” marketing model. Leveraging its independently developed SaaS tools as the carrier, it will launch digital marketing solutions from three dimensions—product, education, and operations—to address inefficiencies in “people, goods, and venues” within the health industry. Ultimately, it aims to build a self-sustaining industrial chain loop, resolving the challenges faced by various manufacturers and stores during their digital transformation and upgrading in the health sector.

After several years of innovative exploration, Fangzi Technology has established a comprehensive digital marketing ecosystem for the health industry. Currently, with Hunan as its core, Fangzi Technology’s business covers more than 10 provinces and over 100 regions across China, serving more than 100,000 physical stores and over 400 supply chain enterprises.

Commenting on this investment, Liu Xiang, founder of Ningshang Holdings, stated, “Our investment focus is on digital new infrastructure projects. Choosing to invest in a company with digital capabilities within the health industry is, in my view, an inevitable decision aligned with current trends. We are particularly optimistic about Fangzi Technology’s willingness to leverage its industrial resources and digital expertise to serve the entire health industry. For a startup, such strategic vision and perspective are rare.”

Liu Xiang believes that digital tools and social new retail marketing strategies will have an unpredictable impact on domestic health industry stores, rapidly fostering a new ecosystem and business model. Within this ecosystem, there are abundant opportunities, with much to look forward to in the future.

“This constitutes a complete closed loop and fosters a healthy ecosystem within the health industry. I believe that in the future, Fangzi Technology will make even greater contributions to the digitalization of the health sector, serving as a catalyst for its transformation.”