Gemii Leverages Enterprise WeChat Private Domain Operations to Enable Efficient, Precise, and Low-Cost Chronic Disease Patient Management

With WeChat integrating underlying payment capabilities, social networks have unveiled significant opportunities within the commercial ecosystem.Private-domain ecosystems and social networks, represented by WeChat, possess the capability to deliver high-efficiency services to the marketing market, making them the next blue-ocean market.

In the era of new consumption, public-domain traffic is approaching saturation, while the concept of “private domain” is rapidly gaining traction. It is regarded as an essential and future primary channel for brands, capable of addressing enterprises’ increasingly urgent needs for sales growth, cost reduction, and operational efficiency optimization. However, due to the lack of professional private-domain operations teams, insufficient understanding of private-domain strategies, and limited practical experience, many enterprises face significant pain points in implementing private-domain operations.

In 2016, Jingli Technology was founded to address the pain points of in-depth private-domain operations for enterprises. As a private-domain marketing and operations service provider, Jingli Technology leverages its team’s extensive experience in private-domain operations to deliver comprehensive, one-stop solutions—including training, tools, and operational services—to industries such as maternal and child health, chain catering, and fast-moving consumer goods (FMCG).

To address the practical needs of private domain operations for industry clients, Jingli Technology has successively launched a suite of tools and products for Enterprise WeChat, including “Songguo Quan” and “Magicflow.” These offerings form a comprehensive private domain operation service solution that helps clients build their intellectual property (IP), optimize services, and enhance sales conversion and repurchase rates.

Currently, Jingli Technology has becomePrivate Domain Operations Service Expert, Having Served Over 100 Clients, including leading companies such as Nestlé, Danone, McDonald's, and Sam's Club.

In the healthcare sector, private-domain operations also hold significant potential. Recently,Jingli Technology has expanded from the maternal and child health sector to the broader healthcare industry, focusing on the niche market of digital patient management. By leveraging private-domain operations, it achieves low-cost, high-efficiency, and large-scale patient management.The company has established collaborations with multiple healthcare enterprises, including AstraZeneca, Roche, and China Resources.

Meanwhile, Jingli Technology has continued to attract investor interest, rapidly completing four rounds of financing over five years. Its investors include top-tier firms such as Focus Media, Matrix Partners China, Shunwei Capital, and Trustbridge Partners. Recently, Jingli Technology once again drew capital attention by successfully closing a Series B financing round of nearly $30 million. Seizing this opportunity, VCBeat conducted an exclusive interview with Lai Gangbin, Founder and CEO of Jingli Technology, to gain insights into the company’s development strategy in the healthcare sector and explore the opportunities for private-domain traffic in chronic disease management.

Chronic diseases, such as diabetes, have become the leading threat to health. The “Healthy China 2030” Planning Outline, issued in 2018, explicitly elevated chronic disease management to a national strategic level, aiming to reduce premature mortality from cancer, cardiovascular and cerebrovascular diseases, and diabetes, and to control the burden of chronic diseases.

The Outpatient Management Platform for Chronic Diseases Holds Significant Importance.For patients,The out-of-hospital patient management platform can fully meet patients’ daily needs for chronic disease management while saving time spent on outpatient visits and avoiding the fatigue of travel.For physicians,The outpatient management platform enables convenient and rapid follow-up with outpatients, improving treatment outcomes and enhancing physicians’ reputations;For pharmaceutical and medical device companies,Out-of-hospital patient management is a sales growth channel that cannot be overlooked. Under the volume-based procurement policy, enterprises have an even stronger demand to engage in out-of-hospital patient management.

In fact, out-of-hospital management for patients with chronic diseases has long been prevalent in China and is not a new concept. During the “Hundred Glucose Wars” in 2015, mobile apps for out-of-hospital management of chronic disease patients experienced rapid growth. However, according to Lai Gangbin, traditional interventions for out-of-hospital patient management are limited in both scenarios and methods, primarilyRegular follow-ups conducted via phone calls and text messages are plagued by issues such as mechanistic outreach methods, high costs, low efficiency, and poor patient compliance.，Apps are of uneven quality, leading to low patient acceptance.There is a lack of chronic disease management platforms on the market that can fully meet patient needs, and there is an urgent need for greater participation by new technologies and innovative models.

WeChat’s private-domain ecosystem brings new opportunities for the management of patients with chronic diseases.WeChat’s private domain ecosystem naturally meets the three key needs of chronic disease patient management: high efficiency, low cost, and accessibility.WeChat, a widely used social platform with 1 billion daily active users, has achieved extensive coverage among both patients and physicians. Furthermore, WeChat offers features such as Mini Programs, Official Accounts, and Video Channels, enabling health education, consultations, and medication purchases to be conducted directly on the platform. This facilitates efficient and cost-effective out-of-hospital patient management.

Therefore, Jingli Technology entered the field of chronic disease patient management by leveraging WeChat’s private domain traffic as its entry point.

Upon entering the healthcare sector, Lai Gangbin distinctly perceived the differences between the medical industry and sectors such as consumer retail. “First, the medical industry is characterized by complex regulations and stringent compliance requirements. Second, while other industries are driven by marketing, the medical industry is driven by clinical practice. Finally, as an interdisciplinary field, the medical industry demands that teams possess both professional medical expertise and internet-based operational thinking.”

To better align with the high level of professionalism and compliance requirements in the healthcare industry, and to provide in-depth services to clients in the medical and health sector, Jingli Technology has established an experienced and diverse team. The team comprises professionals with specialized medical backgrounds, industry solution experts from Jiuyue Consulting, IQVIA, and Arvato, as well as frontline internet engineers from Google, Alibaba, and Meituan. Leveraging the team’s profound understanding of the healthcare industry and their extensive experience in private domain operations, Jingli Technology delivers efficient digital patient management services based on private domain ecosystems to healthcare clients.

Meanwhile,Jingli Technology has obtained the filing certificate for the Classified Protection of Information System Security and is currently applying for an Internet Hospital license to ensure compliant project operations. Meanwhile, the company employs blockchain encryption technology to effectively safeguard underlying data security.

Currently, Jingli Technology has establishedA Secure and Compliant Private-Domain Operation System for In-Depth Doctor-Patient Services, Built on WeComConduct in-depth research into the characteristics of various chronic diseases to provide efficient, patient-centered digital management services for out-of-hospital chronic disease care.

Among them,During the patient recruitment phase,Jingli Technology leverages comprehensive patient data tagging to help clients accurately construct patient profiles;After patient enrollment,Leveraging the private-domain ecosystem built on WeCom, the company provides community management tools, check-in mini-programs, automation engines, and other intervention mechanisms to deliver comprehensive, intelligent, and personalized services and content output.Extend patients’ duration of therapy (DOT) and establish direct connections with DTP pharmacies,Help physicians effectively manage and serve patients, enabling patients to access more professional medical knowledge, connect with doctors more conveniently, and obtain medical services more efficiently.

With efficient, precise, and low-cost private-domain chronic disease patient management services,Jingli Technology has already covered top-tier healthcare companies including AstraZeneca, Roche, and China Resources.

Lai Gangbin believes that although the application of private domain traffic in healthcare is at a very early stage, we believeDigital Marketing and Digital Patient Management in the Pharmaceutical Industry Represent a Long-Term Growth Opportunity“The value of private-domain operations has been proven in industries such as consumer retail. Jingli Technology is a private-domain operation service provider with cross-industry coverage, and we have extensive successful experience that can be applied to the healthcare sector.” In the future, Jingli Technology will focus on the healthcare sector, continuously develop new products and tools, refine its private-domain management solutions for patients with chronic diseases, and accelerate its penetration among leading enterprises.