Fupeng Healthcare: Building a Value-Based Clinic through Functional Medicine and Integrated Online-Offline Services

Clinics have long played a pivotal role in the community healthcare service system. With socioeconomic development and the growing demand for medical care among residents, public expectations for clinic service quality continue to rise. Furthermore, against the backdrop of strong national support for the big health industry, an increasing number of policies are encouraging and supporting social forces to establish general practice clinics, thereby fostering the emergence of a large number of high-quality clinics. Fupeng Medical, founded in 2019, is one such example.

In alignment with the public’s awareness and demand for “convenient, nearby care for common minor ailments” and “comprehensive, personalized management of chronic and specialized conditions,” Fupeng Medical has established two major business segments—“Fupeng Clinics” and “Fupeng Health”—which provide disease diagnosis and treatment services and health management services, respectively.

It is understood that Fupeng Clinic is a comprehensive general practice clinic, covering departments such as Internal Medicine, Traditional Chinese Medicine (TCM), Dermatology, Clinical Laboratory, and Ultrasound Diagnostics. It meets the demand of high-end consumers for quick and accessible medical care. The clinic not only possesses basic clinical diagnostic and treatment capabilities for common diseases but also specializes in a therapeutic approach for specialized conditions characterized by “addressing local issues with holistic solutions.” This means that, based on conventional clinical disease treatment, it emphasizes the improvement of overall bodily functions. Fupeng Health, meanwhile, aggregates cooperative resources from healthcare institutions both domestically and internationally, providing customers with services such as full-lifecycle health consultation and health management.

For healthcare institutions serving the public, reputation and trust are more important than profitability. This reflects the idealism and sense of responsibility that drive many physicians to embark on entrepreneurial ventures, and it is the steadfast principle upheld by Dr. Feng in founding Fupeng Medical.

Prior to founding Fupeng Medical, Dr. Feng, a graduate of the Clinical Medicine Department at Zhejiang University, served as an emergency physician at the Affiliated Hospital of Zhejiang Normal University, accumulating over a decade of experience in the healthcare industry. Dr. Feng believes that communication between doctors and patients is crucial for building trust. Consequently, he decided to focus on brick-and-mortar clinics by establishing Fupeng Clinic, while integrating third-party online medical tools to deliver services such as patient triage, consultations, appointment scheduling, and health indicator monitoring, thereby enhancing service efficiency.

As public mindset shifts from a disease-oriented to a health-oriented perspective, people’s health needs are no longer confined to conventional medical consultations and treatments, but have expanded into broader areas of disease prevention and health management. The upgrading of consumer demands has also imposed higher requirements on clinics in terms of service penetration and extensibility.

In response, Fupeng Medical launched Fupeng Health, leveraging preventive medicine and health management as its entry point, building upon its existing clinics. It provides services such as health consultations, health management, and green-channel referrals, thereby integrating general practice clinics with comprehensive health services.

In terms of location, Fupeng Medical’s first clinic is situated in the Wanda Plaza, a core area of the Chang’an Avenue CBD in Beijing. Its primary clientele includes local community residents and high-end consumers with substantial purchasing power. Regarding its team, Fupeng Medical’s core leadership consists entirely of former clinicians. Its medical and nursing staff comprises a multidisciplinary team of professionals, including clinical physicians (primarily full-time and part-time specialists in general practice and cardiovascular/cerebrovascular medicine), functional medicine practitioners, traditional Chinese medicine (TCM) physicians, nutritionists, health managers, radiologists, nurses, laboratory technologists, and pharmacists.

Furthermore, Fupeng Medical has established in-depth collaborations with leading medical and research institutions, including Peking Union Medical College Hospital, Fuwai Hospital for Cardiovascular and Cerebrovascular Diseases, the PLA General Hospital (301 Hospital), the Cancer Hospital of the Chinese Academy of Sciences, and Beijing University of Chinese Medicine. Simultaneously, it has forged partnerships with numerous medical institutions across the United States, Japan, Thailand, and the United Kingdom. By introducing authoritative medical technologies from both domestic and international sources, and by establishing green channels for medical access and multidisciplinary expert consultation mechanisms, Fupeng Medical is able to provide patients with more professional healthcare services.

Functional medicine, a science-based approach to healthcare, emphasizes health management and maintenance beyond conventional disease treatment. It provides systematic and precise support for clinical diagnosis and treatment, demonstrating particular efficacy in the adjunctive therapy of functional disorders, metabolic diseases, and endocrine disorders, while effectively improving suboptimal health status.

In clinical practice, physicians can utilize various functional assessments to identify and analyze the underlying causes of declining physiological function, and subsequently develop targeted, personalized intervention plans based on the findings. In recent years, the concept of functional medicine has gained widespread recognition and acceptance. Fupeng Clinic has integrated this approach into its clinical services, combining it with Traditional Chinese Medicine (TCM), psychology, and other medical disciplines. Through comprehensive consultations, diagnostic testing, and multidisciplinary case discussions, the clinic provides patients with systematic treatment protocols.

Fupeng Clinic’s Interior: The Tree of Functional Medicine Displayed on the Wall

To facilitate the implementation of treatment plans, Fupeng Medical provides each patient with a dedicated “9-member team”—comprising clinical medical experts, functional medicine specialists, traditional Chinese medicine (TCM) practitioners, psychological counselors, dietitians, pharmacists, physician assistants, nurses, and customer service representatives—building upon the primary physician’s diagnosis and treatment. This team systematically and continuously assists patients in adjusting to and adapting to their treatment regimens from multiple perspectives, including disease management, functional improvement, and lifestyle and nutritional guidance. Additionally, the clinic establishes regular follow-up and revisit schedules for every patient to achieve optimal therapeutic outcomes.

This holistic, multidisciplinary approach to medical thinking and clinical care provides patients not only with better treatment outcomes and improved physical health, but also with a more scientific and healthy lifestyle.

Furthermore, led by a medical doctor with many years of experience at Fuwai Hospital and supported by a specialized team in cardiovascular and cerebrovascular diseases, along with the introduction of functional medicine, Fupeng Clinic has established its own integrated functional medicine model for specialized diagnosis and treatment of cardiovascular and cerebrovascular conditions. This model can control disease progression through pharmacological therapy and lifestyle interventions, and also provides preventive benefits for individuals in subclinical states. This constitutes one of the primary revenue streams for Fupeng Clinic at the current stage.

In terms of diagnostic technologies, in addition to routine clinical tests, the Laboratory Department of Fupeng Clinic has introduced a range of internationally advanced medical testing methods, including precision genetic testing and functional medicine testing. Meanwhile, Fupeng Clinic provides an offline platform for collaborative diagnosis and treatment with practicing experts from Grade 3A hospitals. Beyond expert consultations, the clinic assists these specialists in providing more comprehensive and convenient diagnostic bases for patients, and offers follow-up services for subsequent health management.

To ensure a positive patient experience, Fupeng Clinic has adopted an appointment-based system and mandates that physicians conduct detailed, systematic consultations lasting no less than 30 minutes. Subsequently, the attending physician leads a multidisciplinary team consultation within the clinic. By integrating comprehensive diagnostic indicators with the patient’s specific condition, the team formulates clear, phased treatment plans and objectives prior to initiating any therapeutic interventions, thereby gradually building patient trust in the clinic.

From the patient’s perspective, emphasizing the improvement of overall bodily function, complemented by high-quality medical technology and a dedicated team of physicians, is precisely where Fupeng Clinic demonstrates its value.

Moving forward, Fupeng Medical will adhere to and refine its distinctive diagnostic and treatment model. Leveraging high-quality global medical biotechnology resources and integrating world-leading health concepts, we will provide patients with multidimensional healthcare, precision services, VIP follow-up care, and specialized professional services. These offerings include functional medicine, precision health screenings, green-channel access to medical care both domestically and abroad, remote consultations with domestic and international experts, assisted reproductive technology (IVF), blood purification therapy, and regenerative medicine. Additionally, we will strategically partner with leading online medical platforms in China and overseas to attract superior social resources.

Furthermore, Fupeng Medical is establishing a regular and systematic mechanism for academic exchange, introducing and integrating more authoritative physicians and medical resources to continuously enhance its comprehensive, full-cycle, and customized professional medical and health diagnosis and treatment services.

Meanwhile, Fupeng Medical is gradually building its own chain brand and plans to open 2–3 clinics this year, establishing a comprehensive clinic chain brand featuring “high-end community general practice + functional medicine specialty in cardiovascular and cerebrovascular (metabolic) diseases,” thereby extending high-quality services to a broader population. While maintaining steady growth in its existing business, Fupeng Medical also considers introducing new capital in the future to further enhance its service offerings.