Hangzhou Mengxizhou Secures RMB 3 Million Investment from Yihui Consortium to Expand Medical Short Video and Live Streaming Operations

VCBeat has learned that Hangzhou Mengxizhou Network Technology Co., Ltd. (hereinafter referred to as “Mengxizhou”) recently announced the completion of a new round of financing amounting to RMB 3 million. The investment was jointly made by Sunchip Healthcare, a listed company in the field of internet informatization, and Hangzhou Jianhai Technology, a leading enterprise in follow-up care and digital therapeutics and a “quasi-unicorn” company. The funds from this round will be used to continuously develop and improve medical short-video live-streaming operation products, and to iterate capabilities in areas such as omni-channel operational promotion for internet hospitals and innovation in intelligent patient education services.

Previously, Meng Xizhou secured its first round of investment from Hangzhou Bozhong Technology in June 2020 and completed the operational transformation of Bozhong Technology’s nursing care division within six months. By developing products for Douyin and WeChat Channels, it revitalized the short-video nursing brand “317 Hu” and successfully migrated and managed its user base on these short-video platforms.

Founded in 2020, Mengxizhou is a network technology company built upon core competencies in healthcare operations. Leveraging the “317 Hu” platform, which boasts over 3 million users, the company is dedicated to providing one-stop mobile communication solutions for professionals and institutions in the healthcare industry. Currently, Mengxizhou is continuously exploring intelligent health education and specialized media content services, and is developing a universal service framework tailored for the healthcare sector.

According to reports, Mengxizhou operates on the philosophy of connecting healthcare through video, with a core focus on optimizing medical experiences. Leveraging its investors’ extensive hospital resources and operational expertise accumulated over many years, the company provides personalized solutions for various medical institutions. Specifically, it develops high-quality short-video and live-streaming products and services tailored to hospital needs, while also building customer acquisition capabilities for medical institutions in line with their specific requirements.

Zhao Chuan, CEO of Mengxizhou, stated: “The company’s core team possesses extensive experience in medical media and internet operations, along with well-established medical course resources, rich industry live-streaming expertise, and strong content innovation capabilities. We are committed to transplanting our proven omni-channel operational experience from mature sectors into healthcare services.”

Leveraging these advantages, Mengxizhou established a comprehensive short-video matrix centered on “317 Hu” within just three months, encompassing numerous vertical sub-accounts such as “317 Hu Wellness,” “317 Hu Parenting Classroom,” “317 Hu for Women,” “317 Hu Fitness & Weight Loss,” and “317 Farm.”

Additionally, leveraging its core medical resources, live-streaming capabilities, supply chain and community assets, as well as content innovation strengths, Meng Xizhou has established exclusive partnerships with over 20 professional healthcare providers, including senior head nurses from provincial hospitals, director-level experts from Grade A tertiary hospitals, renowned specialists from leading private hospitals, and experts from well-known chain health and wellness institutions. These professionals serve as the primary cast members and guests for the “317 Hu” account.

Supported by professional medical personnel and high-quality content innovation, Mengxizhou consistently produces approximately 40 short videos per week across platforms such as Douyin, Kuaishou, Weishi, Xiaohongshu, and WeChat Channels. Its total follower count exceeds 2 million, with cumulative views surpassing 50 million.

Zhao Chuan stated, “Through exploration, the omni-channel managed operation model for medical institutions has taken shape. Mengxizhou will provide a comprehensive suite of content services, including promotion of internet hospitals, health education, short videos, and live streaming, to build branded accounts for Tier-3 and four-category hospitals. This approach moves away from traditional text-and-image and long-form video educational content, helping hospitals promote smart healthcare services to patients.”

Specifically, Mengxizhou can deliver health education content through medical consortiums, helping hospitals establish a comprehensive, independent, engaging, substantive, and socially beneficial omni-media content matrix. It builds new platforms such as short-video channels, live streaming, and online communities for hospitals, precisely targets potential users of smart healthcare among both in-hospital and out-of-hospital patient populations, promotes relevant services, and enhances the hospital’s brand influence and reputation.

For medical departments, Mengxizhou can amplify departmental strengths, cultivate brand influence, enhance health education effectiveness, and extend its reach to surrounding regions through brand promotion and content dissemination. This approach maximizes patient acquisition and addresses the entry point and traffic challenges of internet hospital systems.

For physicians, Meng Xizhou can leverage its content innovation capabilities and live-streaming operations to build a high-trust online medical professional image, thereby attracting consumer-end users.

In disease diagnosis and treatment, Mengxizhou leverages the expertise of healthcare professionals and content innovation to provide science-based health education to a wide user base, thereby raising disease awareness and promoting the prevention of related conditions.

As a representative case, the series of videos produced by Mengxizhou for Nanfang Hospital of Southern Medical University has accumulated nearly one million views across various channels both within and outside the hospital. The works have received unanimous acclaim from medical staff and patients, and won the first prize in the video category of the “2021 Public Education Competition on Scientific Medical Care” organized by the Health Commission of Guangdong Province. Meanwhile, the video series “Must-Watch for Outpatient Visits” has been shortlisted for the finals of the “Healthy China Action V Innovation Challenge” at the Annual Summit of Health界 (HealthJie), and will soon compete alongside various innovative medical services as the sole media-based service product.

In addition, Mengxizhou has leveraged its supply chain capabilities to build a comprehensive health product library comprising over 2,000 categories. This portfolio includes well-known consumer-facing (C-end) brands in daily chemicals, sports, and healthcare supplements, as well as business-facing (B-end) medical brands such as Zhihui Health Products. Building upon this extensive health product library, Mengxizhou collaborates with healthcare professionals to co-create the “317 Strictly Selected Product Library,” developing live-streaming and short-video e-commerce models in the general health sector to pioneer new monetization channels.

Established in 2003 with a registered capital of RMB 807 million, Suncare YiHui was listed on the Shenzhen ChiNext Market in April 2010 (Stock Code: 300078). As a provider of comprehensive solutions for smart healthcare and IoT applications, Suncare YiHui is a National Torch Program high-tech enterprise integrating research and development, production, and services. With technological innovation as its core engine, the company boasts over 1,000 professional technical personnel and has filed nearly 1,000 patent applications. Adhering to the philosophy of “Interconnectivity and IoT Transforming Lives,” Suncare YiHui creatively integrates internet and IoT technologies across terminals, networks, and platforms, actively promoting the rapid development of internet-based healthcare, health management, and lifestyle services.

Hangzhou Jianhai Technology Co., Ltd., founded in 2015, is a rare modern enterprise in the industry that focuses on the post-hospital market and provides comprehensive AI-powered whole-course management solutions. Centered on its core philosophy of “AI for Public Good,” Jianhai Technology achieves closed-loop smart management for patients from hospitals to communities and then to their homes. The company offers the “AI Whole-Course Management Platform” for hospitals, the “AI Chronic Disease Tiered Diagnosis and Treatment Platform” for medical consortia, and the “Smart Health Education Platform 3.0” for patients. Additionally, it pioneered the “Third-Party Whole-Course Management Service” in the industry, truly realizing human-centric, holistic health management throughout the entire care journey.