Insurance Search Engine Baibaojun Secures Tens of Millions in Series A Funding Led by Volcanics Venture

June 3 News: Insurance service search engine Baibaojun announced the completion of tens of millions in angel round financing, led by Volcanics Venture, with participation from Qingchenglu Capital and Qingyuanshu Capital. This round of financing will be mainly used to further improve the insurance service demand analysis platform and the matching of the O2O service model for insurance consultants.

Currently, as the insurance industry accelerates its digital transformation and upgrading, it is imperative to reshape the supply-demand dynamics in the insurance market. The trend toward deepening and expanding the insurance market lies in evolving from the traditional “produce first, sell later” sales model to a service-oriented approach that prioritizes identifying and cultivating customer needs before delivering services.

Baibaojun, incubated by ZhongAn Technology and established in 2021, is an insurtech platform that aggregates multidimensional resources. Users can access Baibaojun through search entries on traffic platforms such as search engines and lifestyle consumption apps by using insurance-related keywords like “I want to buy insurance.” Subsequently, while ensuring the privacy of personal data, users can be matched with the most suitable insurance advisors based on their individual needs. Through one-on-one consulting services, users obtain precise insurance product information, facilitating informed and effortless decision-making.

Leveraging technological capabilities in data intelligence, blockchain, and cryptography, Baibaojun aims to use technology to drive the transformation of insurance services from product-driven to demand-driven models, and to shift insurance marketing channels from a single offline model to a hybrid “online + offline” model. This represents a new breakthrough pursued by its founding team in the field of insurtech.

Built upon ZhongAn’s years of accumulated research in insurance technology and practical business experience, Baibaojun has propelled insurance services into a demand-driven model characterized by “on-demand customization + precise matching.” By embedding search “entry points” within various high-traffic scenarios, it not only aggregates users’ fragmented insurance needs across different contexts—enabling insurers to tailor products and services to these needs and improve matching accuracy—but also reduces insurers’ channel development and expansion costs, resulting in more precise marketing and easier customer reach.

“By integrating front-end traffic entry resources with back-end insurance ecosystem resources, we have realized our vision of tech-driven insurance services that transform fragmented user traffic into a consolidated pool of demand. Meanwhile, through technological and operational investments in our proprietary platform, we have strengthened regulatory compliance and enhanced user experience across marketing, business development, and customer service. This approach ensures that users’ insurance needs truly return to the essence of protection, building a digital bridge between users, insurance advisors, and insurance products,” said Su Weixin, COO of Baibaojun.