Golden Kumquat Health Files IPO Prospectus: Building Nurse-Centric IP to Bring Professional Medical Care into Homes and Communities
According to data from China’s Seventh National Population Census, the population aged 60 and above reached 264.02 million, accounting for 18.70% of the total population, an increase of 5.44 percentage points compared with 2010. As population aging becomes increasingly severe, there is a pressing need to develop home-based care services for the elderly in China. However, the country faces a substantial shortfall in medical and nursing care, characterized by a shortage of professional nurses and insufficient professionalism among related personnel. Data released by the National Health Commission shows that the total number of registered nurses in China exceeded 4.7 million as of the end of last year, which remains somewhat inadequate given the nation’s vast healthcare demands.
As a professional nurse with eight years of experience at a Grade 3A hospital, Wang Yuxi founded Jinju Health with this very purpose in mind. She aims to build nurses’ personal brands within the medical and nursing sector, establishing a nurse-centric care matrix that ultimately benefits patients.
“Enhance patients' quality of life and enrich the content of their lives.”
"Thirty percent treatment, seventy percent care."
In hospitals, nurses are the healthcare professionals who have the most direct and prolonged contact with patients; they are intimately familiar with patients’ medical conditions, physical status, and even their daily routines and dietary habits. However, professional nurses are rarely present in out-of-hospital care settings, as there is a lack of specialized platforms to connect them with patients, making it difficult to maintain long-term communication. Moreover, China has long faced a shortage of medical resources, with in-hospital duties consuming the majority of doctors’ and nurses’ time, leaving them unable to provide continuous post-discharge management for patients.
Although internet-based healthcare has alleviated some of the shortage of medical resources, related enterprises are primarily physician-centric, focusing on medical consultations while lacking long-term patient care. Just as nurses serve as assistants to physicians, “Internet + Nursing” can help fill this gap in internet hospitals by covering patients’ daily care and medical nursing services.
Drawing on her professional instincts honed over years of service as a registered nurse in Grade A tertiary hospitals, Wang Yuxi began engaging with the “Internet + Nursing” model in 2015. “I witnessed public attitudes toward internet-based healthcare evolve from initial skepticism to cautious observation, and finally to support, while nursing care settings expanded from hospitals into communities and homes.” In 2021, Wang Yuxi co-founded Jinju Health together with a group of more than ten male nurses from Grade A tertiary hospitals, known as the “Male Nurses Group,” with the aim of building a nurse-centric nursing care matrix.
With professional nursing as its entry point, Jinju Health continuously recruits qualified medical personnel and trains professional caregivers.With a five-year experience threshold, the company has contracted over 50 professional nurses, including former directors of nursing departments and head nurses.Meanwhile, the company has engaged part-time nurses and physicians from Grade 3A hospitals, gradually expanding from a “male nurse group” of just over a dozen individuals to a nursing workforce of more than 300.
Leveraging a nursing team primarily composed of professional nurses, Jinju Health has established a consortium model centered on its medical care and wellness business line, offering “24/7 Internet + Hospital + Medical Insurance + Comprehensive Home-Based Health Management Services.”
“While there is a high demand for nurses in daily life and caregiving, few are available to provide 24/7 comprehensive care management.” Through Jinju Health’s enterprise WeChat group, patients can post their medical needs at any time; nursing staff respond online and deliver offline services. Within the enterprise WeChat group, patients can also consult professional nurses on care-related issues.
On the hospital side, Jinju Health continuously supplies professional caregivers to hospitals in Jinan, providing one-on-one companionship services and training medical nursing staff for these institutions. The company adheres to unified professional standards, conducting regular training for hospital-based caregivers to ensure they maintain the same level of professionalism whether providing care in patients’ homes or in hospitals. This initiative aims to cultivate a team of “assistants to nurses and helpers to patients.” Meanwhile, the company is collaborating with hospitals to pilot new models that invite patients’ family members to participate in nursing training and engage directly in the caregiving process.
Furthermore, during the patient's hospitalization, Jinju Health will provide the patient withMedical Record Management、Establish Health Records, conduct an initial assessment of the patient's care needs and perform a home visit five days after discharge to evaluate whether the patient qualifies as a long-term service recipient for the company. From a public welfare perspective, Jinju Health has launchedFree Home Visit by Nurse for the First Timebusiness.
“Nurses are the ones who know patients best.” Within hospitals, nurses serve as assistants to physicians, yet in out-of-hospital care settings, they can take on a leading role. Post-discharge care and management for patients—particularly those with chronic diseases—are crucial, as they not only mitigate patients’ health risks but also reduce national healthcare insurance expenditures. However, generally speaking, the engagement between physicians, nurses, and discharged patients is weak, with contact typically ending upon hospital discharge. For discharged patients seeking follow-up professional care, the options are limited to either re-registering for outpatient visits at hospitals or arranging home visits by family physicians.
To bridge the last mile of patient medical care, Jinju Health brings medical nursing into homes by deploying visiting nurses, with professional nurses providing services to patientsDressing change, suture removal, and nasogastric tube insertionetc. Meanwhile, in daily life care, caregivers from Jinju Health can visit patients at homeHair washing, turning over, feedingetc., to achieve continuous patient care in home settings.
In the insurance sector, Jinkie Health has entered the market through long-term care insurance, partnering with major commercial insurers to provide in-home caregiving services for customers.
Through this model, Jinkie Health covers the entire patient care journey, truly positioning nurses at the "center stage."
Nursing emphasizes sustained, meticulous care, and this principle applies equally to nursing services. “Jinju Health leverages professional medical nursing as its entry point to build nurse personal brands, cultivate skilled nursing professionals, and provide continuous patient care, thereby achieving homogenization between home-based and in-hospital nursing services.”
During the pandemic, Jinju Health established nursing stations in Jinan to dispatch part-time nurses to subdistricts and medical institutions for tasks such as nucleic acid sampling and vaccine administration. Going forward, the company will center its business expansion around these nursing stations. “These nursing stations will evolve into hubs that bring together nurses, rehabilitation professionals, and medical devices.”
Currently,Jinju Health is currently managing over 300 clients and has established partnerships with multiple Grade A tertiary hospitals, as well as with Shuyu Civilian Pharmacy and Youren Medical.Meanwhile, the company collaborates with rehabilitation institutions in Jinan City by stationing rehabilitation therapists at nursing stations, enabling patients to receive rehabilitation therapy within their communities.
However, the comprehensive health management model that Jinji Health aims to build goes far beyond this. The team also envisions establishing an internet hospital, with the goal of attracting more professional physicians.