Cui Ying Appointed Senior Vice President of Fangzhou Jianke to Accelerate Brand Development

Recently, Ark Health Group announced that Cui Ying has officially joined the company as Senior Vice President, taking full responsibility for the group’s brand strategy and marketing initiatives.

“Ark Health is currently in a phase of rapid development, and we are delighted to welcome more industry elites to join us in delivering innovative service solutions for users with chronic diseases.” Xie Fangmin, Founder, Chairman, and CEO of Ark Health, believes that Ms. Cui Ying’s joining holds significant importance for the company’s brand development. He stated, “Ms. Cui Ying is a visionary brand builder with strong internet-centric thinking, as well as a driver of market growth. I am confident that her arrival will elevate Ark Health’s core brand strength, market competitiveness, and social service capabilities to new heights.”

“It is a great honor to join Fangzhou Jianke at this time. I look forward to working closely with the team to continuously enhance brand awareness of Fangzhou Jianke among patients, physicians, ecosystem partners, and the broader society,” said Cui Ying. She noted that in the digital era, driven by mobile internet and social networks, brand development is shifting toward a “panoramic model.” Going forward, she and her team will build upon the company’s end-to-end business portfolio—spanning mobile healthcare, chronic disease management, pharmaceutical services, and health science popularization. By strengthening Fangzhou Jianke’s online and offline resource systems, optimizing market layout and penetration, and empowering ecosystem partners through digitalization, they aim to deeply unlock the industry brand value of Fangzhou Jianke, steadily boosting brand visibility and reputation, thereby driving high-quality growth for the company.

It is understood that Cui Ying has experienced the full lifecycle development of the internet industry, serving as a key business leader at several well-known internet companies. Her expertise spans mobile internet transformation, content ecosystem development, integrated innovation in big data and AI hardware and software, and the implementation of smart services. Prior to joining Fangzhou Jianke Group, Cui Ying held positions including Vice President at Cheetah Mobile, Deputy General Manager of Baidu’s Baijiahao, Senior Director of Public Affairs at Qihoo 360, and Deputy Editor-in-Chief at NetEase, demonstrating solid experience in business leadership and strong ability to aggregate industry resources.

(Cui Ying, Senior Vice President of Fangzhou Jianke Group)

Founded in 2009, Fangzhou Jianke has established itself as a leading smart health service platform in China since its inception. Upholding the mission of “Making Everyone Healthier,” Fangzhou Jianke leverages its extensive industry experience and internet technology advantages to focus on advancing the development of internet hospitals. Through technological innovation, it has pioneered a new H2H (Hospital-to-Home) smart healthcare ecosystem model. This model achieves a closed-loop internet medical service system supported by the Fangzhou Jianke Internet Hospital, a distributed chronic disease management service center integrating terminal and cloud capabilities, an e-commerce platform for pharmaceuticals, and a matrix of new health media channels. By extending medical services from within hospitals to outside settings and evolving care from purely offline consultations to a hybrid model of “initial offline diagnosis + online follow-up,” Fangzhou Jianke breaks through time and location constraints. This enables more patients to access high-quality medical services conveniently and promptly anytime, anywhere, thoroughly addressing the challenges of difficult access to medical care and high medication costs, ultimately realizing its vision of becoming the most trustworthy smart health service platform.