Xin氧 CEO Jin Xing Elected President of Internet Medical Aesthetics Branch of Chinese Association of Plastic and Aesthetic Surgery, Vows to Strengthen Industry Self-Regulation

On July 23, the “4th Chengdu International Medical Aesthetics Industry Conference and ‘Capital of Medical Aesthetics’ Summit Forum,” co-hosted by the Chinese Association of Plastics and Aesthetics and the Chengdu Pharmaceutical and Health Industry Ecosystem Alliance, officially opened in Chengdu.

Opening Ceremony of the 4th Chengdu International Medical Aesthetics Industry Conference: Speech by Jin Xing

At this conference, the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics (CAPA) held its general election in accordance with its charter. Over 100 attendees were present, including Zhang Bin, President of CAPA; Zhu Meiru, Executive Deputy Secretary-General of CAPA; Huang Xiaomei, Deputy Secretary-General of CAPA; Li Guoxing, Deputy Secretary-General of CAPA; Huang Chao, Deputy Director of the CAPA Office; Xue Zhihui, Partner at WeDoctor, Founder of Heping Plastic Surgery Hospital, and Chairman of Heping International Hospital; Wang Yufang, General Manager of the Consumer Healthcare Division at JD Health; Qin Jinping, Chairman of Medbot; Wu Zhijia, CEO of LinkCare; Mu Dali from the Plastic Surgery Hospital of the Chinese Academy of Medical Sciences; Hao Lijun, Director of the Department of Plastic and Aesthetic Surgery at the First Affiliated Hospital of Harbin Medical University; Song Jianxing, former Chief Physician of the Department of Plastic Surgery at Shanghai Changhai Hospital; Peng Xiaoqing, Vice President of United Family Healthcare’s Liger brand; Xu Meibang, CEO of Chengdu Yizhi; as well as directors and executive directors from medical aesthetic industry suppliers, institutions, and internet platforms across China. Jin Xing, Chairman and CEO of SoYoung Technology, was elected as the new President of the branch.

Zhang Bin, President of the Chinese Association of Plastics and Aesthetics (CAPA), stated that the core philosophy of CAPA’s Internet Medical Aesthetics Branch is “connection and sharing.” He expressed his hope that Jin Xing would lead the branch in building a platform to serve all council member units, interlinking resources across various industries. By leveraging internet-based approaches, the branch aims to promote the healthy and orderly development of the medical aesthetics industry, strengthen self-regulation within the sector, and gradually establish fair, impartial, and transparent industry standards for internet-based medical aesthetics.

Speech by Zhang Bin at the General Meeting for the Leadership Transition of the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics

According to Jin Xing, as a leading internet-based medical aesthetics platform, So-Young has taken the lead in launching sustained industry self-discipline initiatives in recent years, with the goal of purifying the industry ecosystem and promoting integrity and transparency. In just under one year, from March 2020 to February 2021, So-Young removed 1,043,313 pieces of non-compliant content, blocked 10,902 problematic institutions, identified 1,141,157 cases of suspected illegal or non-compliant medical aesthetic products, and addressed 34,905 instances involving physicians suspected of practicing in violation of regulations or beyond their licensed scope. While effectively advancing industry self-regulation and reshaping industry practices, So-Young has also made self-supervision in the medical aesthetics industry more intelligent by establishing stricter review and risk control mechanisms.

Address by Jin Xing at the Re-election Conference of the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics

Building on this foundation, So-Young has also partnered with stakeholders to carry out continuous public welfare initiatives, promoting the philosophy of “Aesthetic Medicine for Good.” In May 2020, So-Young pioneered China’s first public welfare project dedicated to repairing damages caused by illegal aesthetic medical practices. It initially invested RMB 10 million to launch the So-Young Public Welfare Assistance Project under the China Plastic and Aesthetic Medical Relief and Repair Fund, providing free aesthetic repair assistance to victims of illegal aesthetic procedures across China, as well as to patients with facial deformities resulting from congenital conditions or accidental injuries. In March 2021, So-Young announced a strategic upgrade of its public welfare platform, focusing on networked public welfare activities, institutionalized public welfare platforms, and socialized public welfare assistance. By adopting a novel funding model of “Internet + Public Welfare + Aesthetic Medicine,” So-Young aims to integrate partners across the upstream and downstream of the aesthetic medicine ecosystem to the greatest extent possible. Over the next three years, So-Young plans to provide aesthetic medical assistance to more than 300 individuals, doubling the assistance rate; co-establish more than 10 public welfare assistance bases; and host over 100 educational lectures on aesthetic medicine.

According to the plan, So-Young will gradually strengthen the construction of its medical aesthetics internet platform, accelerate the online transformation of the medical aesthetics industry, progressively break down information asymmetry, and foster a healthier medical aesthetics ecosystem. This also represents the key focus of the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics (CAPA) in its upcoming work. Meanwhile, So-Young will fully leverage the power of “Medical Aesthetics for Good” by launching diverse charitable aid initiatives with medical aesthetics institutions in the Chengdu region. Through these measures, So-Young aims to extend its charitable efforts across the entire industry, transforming So-Young’s philanthropy into an industry-wide medical aesthetics charity initiative. Furthermore, So-Young seeks to evolve its platform self-discipline into industry-wide self-regulation, resolutely combat illegal medical aesthetics practices, and ensure that the value of medical aesthetics is more comprehensively demonstrated.

Group Photo of the General Election Meeting of the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics

“Chengdu is not only the capital of medical aesthetics, but also the core engine of China’s future medical aesthetics industry and a central driver for the global medical aesthetics sector,” stated Jin Xing at the opening ceremony of the conference. He further remarked that SoYoung would leverage this conference as an opportunity, utilizing the Internet Medical Aesthetics Branch of the Chinese Association of Plastics and Aesthetics (CAPA) as a platform to fully consolidate its own strengths and those of its partners. The company aims to continuously enhance the international influence of Chengdu’s medical aesthetics industry, accelerate the aggregation of renowned domestic and international medical aesthetic enterprises, institutions, and talent, and steadily strengthen the industry’s competitiveness, influence, and radiating drive. In doing so, while accelerating the development of a nationally leading and globally recognized “Capital of Medical Aesthetics,” it will also provide stronger safeguards for beauty seekers.