Amazfit Unveils New Brand Identity 'Yuewo' and Launches GTR 3 and GTS 3 Smartwatch Series

On October 12, 2021, Huami Technology (NYSE: ZEPP) held the Amazfit 2021 Global Annual New Product Launch in Beijing under the theme “UP YOUR GAME,” unveiling the new urban fashion smartwatches, the Amazfit GTR 3 and GTS 3 series. For the first time, the Amazfit GTR 3 and GTS 3 series smartwatches are powered by Zepp OS, Huami Technology’s self-developed native smartwatch operating system, and equipped with the next-generation BioTracker™ 3.0 PPG biometric tracking optical sensor, delivering comprehensive upgrades in health, fitness, and smart features to unlock new possibilities for smartwatches.

At the press conference, Huami Technology also launched the Amazfit brand refresh, unveiling its Chinese name “Yue Wo” for the first time, along with a new brand logo and the slogan “UP YOUR GAME.” In the future, Amazfit Yue Wo will evolve into a brand that serves as a vessel for user self-expression, helping consumers continually discover themselves. It aims to be a partner that encourages users to explore their passion for life, committed to leveraging technology to help people better shape and express their positive selves, unlocking greater possibilities in life.

Six years ago, the Amazfit brand launched its first smart band, “Moon Frost/Equator,” introducing fashionable design to wearable products for the first time and creating smart accessories that are easy to match for fashion-conscious consumers. Since then, Amazfit has continuously expanded its product lineup, maintaining forward-looking innovation in smart hardware technology, product design, and interactive scenarios.

Today, Amazfit has evolved into an independent brand with five mainstream smartwatch series, available in over 90 countries and regions worldwide, and boasting a community of more than 24.19 million users who share their experiences, insights, and the joy of life enhanced by smartwatches.

It is precisely this widespread affection for Amazfit that has driven the brand’s rapid growth. According to IDC data released in June of this year, Amazfit ranked among the top four globally in smartwatch shipments during the first quarter, securing the number one position in countries such as Spain, Russia, and Brazil, thereby establishing itself as one of the most popular smartwatch brands worldwide.

Amazfit users have long transcended the boundaries of age, gender, nationality, and interests. United by a passion for life and an enthusiasm for innovation, they regard smartwatches as essential tools for exploring the world and enriching their daily experiences. Every individual seeks a smartwatch that truly resonates with their identity and serves as a genuine expression of self.

In response to such user expectations, Amazfit underwent a brand restructuring, unveiling a new brand logo and a comprehensive visual identity system. Through a set of colorful, gradient-rich, and dynamic logos, Amazfit expresses its passion for a vibrant world and its inclusivity toward diverse cultures.

AAmazfit has unveiled its new Chinese name, “Yuewo,” and introduced the brand slogan, “UP YOUR GAME.” Moving forward, Amazfit Yuewo will leverage the power of technology to accompany users in unlocking life’s infinite possibilities. By creating more smart products that empower daily living, Amazfit Yuewo aims to enable more people to freely unleash their passion and potential, embracing a positive and optimistic outlook on life.

Huang Wang, Founder, Chairman, and CEO of Huami Technology, stated, “At Amazfit, we are committed to continuously launching more and better products to accompany you on your journey of overcoming challenges and leveling up. We empower everyone to freely express their unique style, embrace a positive attitude, cultivate a passion for life, and live a rich and fulfilling existence. True to the meaning of our Chinese name ‘Yue Wo’ (Leaping Beyond Self), we aspire to grow upward together with our users and constantly transcend our limits.”

As Amazfit’s urban fashion smartwatches, the Amazfit GTR 3 and GTS 3 series embody a design philosophy centered on high aesthetics, high performance, and high reliability. Powered by Zepp OS, Huami Technology’s proprietary native smartwatch operating system, they deliver further upgrades in health technology and interactive experience, offering a flagship-level user experience.

The Amazfit GTR 3 and GTS 3 series smartwatches continue the minimalist and stylish family design language. The integrated design of lustrous, transparent micro-curved glass with an aerospace-grade aluminum alloy body creates a borderless visual experience. The matte body design, paired with earth-tone colors, delivers an even more refined texture. A new digital crown, intricately textured using CNC craftsmanship, has been added to the case. Combined with a linear motor for haptic feedback, it offers a delicate tactile sensation at your fingertips, revealing sophisticated functionality with every rotation.

Amazfit GTR 3

Among them, the Amazfit GTR 3 features a classic round design and is equipped with a 1.39-inch Retina-level display. The Amazfit GTS 3 boasts a 1.75-inch Super Retina screen, delivering delicate and vivid visuals with exceptional clarity. Leveraging industry-leading flexible technology and engineering design, the Amazfit GTR 3 Pro achieves an industry-leading screen-to-body ratio of 70.6%, reducing the bezel width to just 3.5 mm. This allows it to house an expansive 1.45-inch display within a case of the same size, providing a more comprehensive view of content.

Amazfit GTR 3 Pro

Powered by the Zepp OS operating system, the Amazfit GTR 3 and GTS 3 series smartwatches deliver an exceptional display experience. Zepp OS brings over 100 watch faces to the Amazfit GTR 3 and GTS 3 series, including 15 new animated watch faces and multiple modular watch faces.

The Amazfit GTR 3 and GTS 3 series smartwatches continue the legacy of their predecessors with a slim and refined design. The Amazfit GTS 3 features an ultra-slim body thickness of just 8.8 mm, delivering an unprecedentedly lightweight experience on the wrist. The watch straps for all three models incorporate textured designs to avoid monotony. The Amazfit GTR 3 Pro further enhances this appeal by offering fluoroelastomer and genuine leather strap options, providing a skin-like, delicate touch that is truly irresistible.

Amazfit GTS 3

The Amazfit GTR 3 and GTS 3 series smartwatches are equipped with the latest generation of Huami Technology’s self-developed BioTracker™ 3.0 PPG biometric tracking optical sensor, upgraded to an industry-leading 6-channel configuration. This enables measurements of heart rate, blood oxygen saturation, stress levels, and respiratory rate, while supporting health features such as automatic atrial fibrillation arrhythmia screening, nighttime sleep quality analysis, and sporadic nap recording, providing comprehensive protection for physical well-being.

Thanks to the enhanced integrated hardware and software solution, the Amazfit GTR 3 and GTS 3 series smartwatches have significantly improved the success rate and accuracy of heart rate and blood oxygen monitoring to 98%, enabling rapid blood oxygen measurement in as little as 15 seconds. Furthermore, the watches now feature 24-hour intelligent blood oxygen monitoring, allowing users to effortlessly track their blood oxygen health status throughout the day. Integrated with Huami Technology’s proprietary SomnusCare™ sleep engine, the Amazfit GTR 3 and GTS 3 series also support sleep breathing quality monitoring, providing more comprehensive sleep insights.

The Amazfit GTR 3 and GTS 3 series smartwatches introduce a new one-tap measurement feature, which delivers a comprehensive report on five vital health metrics—heart rate, blood oxygen saturation, stress level, respiratory rate, and cardiac health—in just 60 seconds. With a single measurement, your health status is clearly presented at a glance.

The Amazfit GTR 3 and GTS 3 series retain the 24/7 all-day heart rate monitoring feature from their predecessors, supporting “high and low heart rate alerts” and “automatic detection of atrial fibrillation arrhythmia.” Huami Technology’s proprietary PAI (Personal Activity Intelligence) health assessment system delivers personalized health evaluations tailored to individual users’ health data.

The Amazfit GTR 3 Pro is the first to feature the PumpBeats™ blood pressure monitoring engine. In collaboration with Peking University First Hospital, it jointly investigates the role of wrist-worn smart blood pressure watches in screening for hypertension among individuals with undiagnosed high blood pressure.

The Amazfit GTR 3 and GTS 3 series smartwatches support 50-meter professional water resistance and underwater heart rate monitoring, making them suitable for daily wear, swimming, and use in rain or snow. Equipped with BeiDou, GPS, GLONASS, Galileo, and QZSS satellite positioning systems, as well as a barometric altimeter, these watches accurately track your route whether you are hiking or diving, keeping you informed of your activity path at all times.

The Amazfit GTR 3 and GTS 3 series smartwatches support over 150 sports modes. In addition to common activities such as running, cycling, and swimming, they also feature popular modes like esports and alpine skiing, fully catering to your athletic passions. Powered by Huami Technology’s proprietary ExerSense™ AI engine, the watches automatically recognize eight different sports modes, making exercise simpler. During workouts, the Amazfit GTR 3 and GTS 3 series provide features such as swimming heart rate monitoring, high heart rate alerts, and heart rate zone notifications, helping you track performance in real time and reduce exercise-related risks.

The Amazfit GTR 3 and GTS 3 series smartwatches are equipped with Huami Technology’s self-developed PeakBeats™ professional sports algorithm, providing data analysis on maximum oxygen uptake (VO₂ max), recovery time (RT), training load (TL), and training effect (TE) to make workouts more professional.

The Amazfit GTR 3 and GTS 3 series smartwatches are the first to feature Zepp OS, Huami Technology’s self-developed smartwatch operating system, delivering a brand-new UI experience and a rich ecosystem of mini-programs.

Zepp OS draws visual elements from the twilight hues of nature, redefining its color palette to let you feel the breath of nature right on your wrist. Across the entire system—including watch faces, app lists, and within apps—Zepp OS has overhauled system animations, supporting up to 60 FPS for light, fluid interactions every time.

Zepp OS’s fully open smartwatch mini-app ecosystem makes your watch stand out. Built on the smartwatch mini-app framework, we offer a variety of practical widgets for quick and convenient access. We also feature seamless integrations with third-party apps such as GoPro, Umetrip, and TCL Remote Control, unlocking more powerful smart capabilities. Users can even leverage the Zepp OS development platform to create personalized mini-apps and design their own unique, custom watch faces.

Zepp OS is a natively developed smartwatch operating system independently created by Huami Technology, featuring three core attributes: lightweight design, smooth performance, and practical functionality. The system integrates powerful artificial intelligence algorithms to accurately measure human biometric data, such as heart rate and blood oxygen saturation, along with various sports metrics. Combined with Huami Technology’s 24/7 continuous health data monitoring, robust connectivity with health devices, and user-friendly support for third-party health mini-program development, Zepp OS has evolved beyond being merely an operating system that drives hardware; it is now an open health management platform.

Thanks to system-level hardware and software power consumption optimization, the slim and lightweight Amazfit GTR 3 and GTS 3 series deliver impressive battery life.

Under typical daily use, the Amazfit GTR 3 offers up to 21 days of battery life, while the Amazfit GTR 3 Pro and GTS 3 provide up to 12 days. In basic watch mode, the Amazfit GTR 3 lasts up to 35 days, the Amazfit GTR 3 Pro up to 30 days, and the Amazfit GTS up to 20 days. Compact yet powerful—say goodbye to battery anxiety.

In addition, Amazfit also launched the new generation of true wireless earbuds, the Amazfit PowerBuds Pro. The Amazfit PowerBuds Pro feature 40dB professional-grade active noise cancellation (ANC) across all scenarios and three-microphone call noise reduction, meeting the needs of various daily life situations. Equipped with industry-leading in-ear heart rate sensors, the earbuds deliver precise exercise heart rate monitoring, along with automatic running detection and heart rate alerts. Furthermore, the Amazfit PowerBuds Pro track and identify users' head and neck posture to help safeguard cervical spine health.

Amazfit PowerBuds Pro deliver an ultra-long battery life experience, providing up to 5.8 hours of playback with active noise cancellation (ANC) enabled, and up to 19 hours with the charging case. With ANC turned off, the Amazfit PowerBuds Pro offer up to 9 hours of playback on a single charge, extending to an impressive 30 hours with the charging case.

The Amazfit GTR 3 is available in two color options: Obsidian Black and Mica Gray, priced at CNY 899. The Amazfit GTS 3 comes in three color variants: Obsidian Black, Mist White, and Soft Sand Brown, also priced at CNY 899. The Amazfit GTR 3 Pro is priced at CNY 1,099 for the Obsidian Black version and CNY 1,199 for the Gobi Brown version. These four new products were officially launched on October 12 at 17:00 on Amazfit’s official stores on JD.com, Tmall, Xiaomi Youpin, Youzan Mall, Douyin Store, and Sundan. They are also available simultaneously at authorized offline retailers and direct experience stores. Special introductory offers are available during the initial launch period.