QiGuo Yunyu Files IPO Prospectus: Pioneering a Comprehensive Maternal Health Management System with Proprietary Prenatal & Postnatal Exercise Programs and Partnerships with Nearly 100 Medical Institutions

The Opening of the Three-Child Policy Brings Promising Opportunities to the Maternity and Childcare Service Industry.

According to the “Population Index and Medical Health Industry Survey” released by VCBeat in 2018, based on projections from the 2010 census data, the number of women of childbearing age in China was approximately 156 million in 2020. (While the medical community generally considers 24–30 years to be the optimal childbearing age for women, this report included women aged 20–35 in the childbearing-age population, taking into account the legal marriage age for women and the growing trend of late marriage and childbirth.)

Driven by consumption upgrades and shifting parenting philosophies, an increasing number of women and families are willing to invest more time and money in child-rearing, thereby fueling the rapid growth of the maternity care market, which is now valued at over RMB 100 billion.

Despite the large population base, the penetration rate of knowledge regarding exercise during pregnancy and postpartum remains extremely low. Influenced by traditional beliefs, most pregnant women opt for bed rest and quiet recuperation during pregnancy and after childbirth, which has, to some extent, led to adverse outcomes such as suboptimal postpartum recovery.

Moreover, while some pregnant women are aware of the importance of exercise during pregnancy, they often have only a superficial understanding of key details such as appropriate types of exercise and optimal timing. Driven by this unmet demand, some entrepreneurs have begun to focus on the underexplored niche market of prenatal and postpartum exercise management, with Qiguo Yunyu being one such player.

Qiguo Yunyu was officially established in 2018. Its services are centered on a proprietary maternal exercise system, integrating pre-conception guidance, pregnancy management, labor companionship, postpartum recovery, and parent-child bonding, complemented by nutritional dietary advice and psychological counseling. This forms an online-to-offline “exercise-medical-care” matrix training system. Additionally, Qiguo Yunyu has built a specialized education service platform for maternal health, offering targeted skills training in maternal exercise to B-end clients.

To date, Qiguo Yunyu has established partnerships with nearly 100 medical institutions in China to jointly provide prenatal health management services, while regularly conducting specialized skills training at more than 20 locations nationwide.

Unlike the general public, pregnant and postpartum women possess a strong innate desire for knowledge, actively seeking parenting and health-related information and services through various channels. However, most maternal care service providers in the market have traditionally focused on prenatal nutritional management and health education, with few venturing into exercise services for pregnancy and the postpartum period.

On one hand, the continuously fluctuating physiological state of pregnant women has led to a cautious approach toward prenatal and postpartum exercise. On the other hand, such exercise contradicts the traditional belief that bed rest is essential for fetal preservation. In reality, appropriate and reasonable physical activity during pregnancy not only promotes maternal blood circulation and digestive absorption but also helps enhance physical fitness, thereby facilitating smooth delivery. Furthermore, a range of physiological symptoms experienced during pregnancy cannot be alleviated through bed rest and medical treatment alone; they require active physical movement by the mother.

However, given the unique characteristics of pregnant women, instructors and coaches providing prenatal exercise guidance must not only possess expertise in exercise science but also have a solid theoretical foundation in obstetrics, postpartum care, and psychology. This is one of the key advantages of Qiguo Yunyu.

As a practicing clinician, Yu Ying, the founder of Qiguo Yunyu, frequently encountered pregnant women’s needs for guidance on prenatal and postpartum exercise in her daily practice. This exposure alerted her to an untapped market in this field and inspired her to provide more valuable services to women, enabling them to “joyfully embrace pregnancy and childbirth.”

Yu Ying, Founder of Qiguo Yunyu

To devote herself more fully to the maternal and infant care industry, Yu Ying resigned from her previous position as a physician in 2011 and founded a yoga membership studio. She embarked on the systematic development of prenatal, postpartum, and parent-child courses, while also providing such programs to maternal and child health hospitals and postpartum care centers. As the business continued to expand and refine its offerings, the Qiguo Yunyu brand was officially launched in 2017, followed by the establishment of Beijing Meiguo Culture Media Co., Ltd. the following year. At that time, China’s prenatal and postpartum fitness industry was gradually taking off, with growing demand for related services.

At this stage, Qiguo Yunyu has assembled a teaching and research team composed of numerous certified professionals. Additionally, several senior chief physicians from Beijing Tongren Hospital (Capital Medical University), Beijing Obstetrics and Gynecology Hospital, and Beijing United Family Hospital serve as medical consultants, ensuring that all business operations and services adhere to rigorous medical principles grounded in obstetrics and gynecology.

As an early entrant, Qiguo Yunyu had no mature business models to draw upon in China during its initial development phase. In response, the team continuously experimented and refined its approach while introducing international standards for prenatal and postpartum exercise. By accumulating a substantial number of case studies and integrating them with the specific characteristics of China’s prenatal and postpartum population, the company has developed a localized, highly practical maternal and infant health solution.

Currently, Qiguo Yunyu has established a business system centered on three core service offerings: “Exercise Course Development,” “Professional Technical Training,” and “Member Health Management.” By integrating professional expertise from the fields of medicine, exercise, rehabilitation, nursing, and early childhood education, the company truly delivers comprehensive health management throughout pregnancy and childbirth.

The primary focus is on developing courses tailored for pregnant and postpartum individuals across various exercise disciplines, and disseminating these courses through a hybrid online-offline model. This approach provides comprehensive maternity services to expectant mothers in need, including exercise guidance, popular science education on theoretical knowledge, and Q&A support.

In contrast to the growing demand for prenatal and postpartum exercise in the current market, the industry has yet to establish a truly standardized service system. Protocols and standards for prenatal and postpartum exercise are largely based on practitioners’ experience, with some hospitals and physicians opting to partner with institutions that have extensive practical experience for such training.

In response, Qiguo Yunyu focuses on the fields of healthcare, exercise, and nursing care. It collaborates with multiple professional organizations and medical institutions, including the Chinese Association for Maternal and Child Health Education and the Chinese Maternal and Child Health Care Association, to conduct training programs on prenatal exercise, pregnancy-related pain management, and postpartum recovery. The company strives to disseminate maternity exercise knowledge and skills integrated with professional medical expertise to the industry, thereby promoting standardized industry development. This constitutes the primary service model through which Qiguo Yunyu currently targets the B2B sector.

For pregnant women, prenatal and postnatal exercise can only meet a portion of their needs throughout the entire pregnancy journey. This indicates that, beyond such exercises, there is substantial unmet demand among expectant and new mothers. Preconception preparation and postpartum rehabilitation represent promising avenues for business expansion.

Centering on the multifaceted needs of maternal and infant consumers during preconception, pregnancy, and postpartum periods, Qiguo Yunyu has collaborated with numerous women’s and children’s hospitals and postpartum care centers to foster multi-party synergy across the industry chain, thereby delivering more comprehensive maternal health services to end-users.

After years of refinement and stringent quality control over its services, Qiguo Fertility has built a strong reputation within the industry and achieved success in market expansion. Looking ahead, Qiguo Fertility holds even greater ambitions for the future.

First, further expand the B2B medical training market while continuously optimizing and refining the training system and content to ensure stable business operations.

Second, service diversification. Although Qiguo Yunyu’s current business operations are primarily focused on prenatal and postnatal exercise, the company will leverage its existing services as a foundation to gradually expand into specialized segments of maternal care, such as prenatal nutrition and psychological support, while innovating its service delivery models.

In this process, Qi Guo Yunyu also hopes to establish partnerships with more like-minded investors who share resources, while continuously strengthening its team building to support business innovation and promotion.