Huami Unveils Zepp Health Solution to Empower Transformation of Health Insurance Industry

As smart wearable devices become increasingly prevalent, their integration with the big data ecosystem of wearable health has emerged as a new trend in the innovative development of health insurance. Recently, at the 2021 Wuzhen InsurTech Festival, Huami Technology unveiled the “Zepp Health Solution,” which integrates wearable devices, behavioral big data, algorithmic predictions, and health management. This solution empowers traditional insurers, internet-based insurers, insurance intermediaries, and health management service companies across the entire process, from technology to operations and marketing.

Focusing on the theme of how smart wearables empower the insurance industry, Wang Weiyi, Director of Insurance Innovation at Huami Technology, introduced that the company has developed a comprehensive solution spanning front-end interaction, middle-platform functional implementation, and back-end data infrastructure services, leveraging its capabilities in health management services, user operations, and technology development. At the product level, customized services enable data algorithm models to serve as the core of personalized health insurance, while also providing users with end-to-end solutions encompassing health management, risk warnings, and medical consultation services.

At the marketing level, the health insurance industry is currently transitioning from an extensive development model characterized by heavy emphasis on marketing and neglect of customer experience to a refined, data- and technology-driven model centered on customer experience. In this regard, Lu Gang, Director of Insurance Operations at Zepp Health (formerly Huami Technology), stated that Zepp’s health solutions can rapidly help insurance agents establish a health management profile, thereby enhancing engagement and stickiness with clients. By collaborating with insurance companies to develop a behavioral health management training and certification system, Zepp enables agents to project a more professional health image to clients and firmly establish their identity as professional health managers. Furthermore, leveraging Zepp Health’s expertise in cardiac health management, the company offers specialized cardiovascular care services, providing customers with targeted and professional protection.

This July, Huami Technology partnered with Dehua Ansheng Life Insurance to launch the “Barnard Exclusive Health Edition” health insurance product, a first in the industry that integrates smart wearable technology and health management services, thereby realizing the implementation of this solution. At the Wuzhen InsurTech Festival, Li Yongjing, Head of the Health Insurance Division at Dehua Ansheng, stated that the collaboration with Huami Technology effectively helped agents increase their productivity, raising average output from RMB 6,000 to RMB 7,900. To date, over 500 policies of this product have been sold. He also mentioned that he had personally used the product for a period of time, managing his health through Huami’s wearable devices and supporting interactive mini-programs, which led to significant improvements in multiple health indicators.

It is understood that Huami Technology is a global leader in smart wearables and health cloud services. The company currently owns two proprietary brands, Amazfit and Zepp, and has initially established a comprehensive health and fitness ecosystem. This ecosystem includes the Zepp Health Management Platform; wearable devices such as smart bands, smartwatches, and sports earphones; as well as exercise- and health-related products like treadmills, weighing scales, body fat scales, and athletic footwear and apparel. Currently, Huami Technology’s smart devices are available in more than 90 countries and regions worldwide, with cumulative global shipments exceeding 170 million units.

In the future, intelligent wearable technology and health big data will further drive the expansion of the health industry from diagnosis and treatment into areas such as risk prevention, health management, and rehabilitation management. Huami Technology stated that it will continue to deepen its efforts in insurance technology innovation, collaborating with multiple partners to explore new products and models centered on “insurance + intelligent wearables + health management services,” thereby supporting the strategic transformation of the insurance industry.