Xinyang Enhances Medical Aesthetic Charity Efficiency Through Industry Collaboration, Advancing Professionalization and Platform-Based Development

In 2020, the first group of beneficiaries supported by So-Young Charity were invited to attend the ELLE Style Awards, calling on society to pay attention to victims of illegal medical aesthetics and charitable aid in the field. Once again invited to the ELLE Style Awards, Zhong Jing, representative of the So-Young Charity Foundation, stated, “Trends fade, but style endures. The true trend in China’s medical aesthetics industry is not the ‘internet celebrity face,’ but rather the benevolent spirit of medical professionals who beautify through kindness—this is authentic medical aesthetics and genuine style. Over the past year, as we advanced our charitable initiatives, So-Young Charity has officially established the So-Young Charity Foundation, boasting a more complete organizational structure and stronger capacity for providing aid. Furthermore, So-Young Charity has officially launched collaborative charity channels. Joining us on the red carpet today is Dr. Qian Linhan, a compassionate physician from the Regal Charity Foundation, and Xiao Zhenzhen, a beneficiary of Regal’s ‘Age 18’ project. We will join hands to focus intensively on charitable medical aesthetic aid for minors, giving more children a brighter future. Finally, I wish to use this platform to once again appeal to all those willing to show compassion: if you cannot directly participate in charitable medical aesthetic aid, please treat individuals with facial deformities fairly in your daily life and oppose appearance-based discrimination. Our philosophy is: No Discrimination, You Are Most Beautiful!”

Zhenzhen, who is still receiving charitable aid, also made a wish: “I hope to grow up quickly so I can earn money and donate it to the Regenerative Foundation, helping to save more children.”

It is reported that to help minors overcome the challenges of facial and physical deformities, the Regal 18-Year-Old Special Fund under the China Children's Charity Federation has launched the nation’s first public welfare medical assistance program targeting children with body surface defects. This program provides high-quality, sequential treatment until the age of 18, helping more children reconnect with a better quality of life. Under the Regal “18 Years” public welfare assistance initiative, all beneficiaries receive comprehensive care free of charge—from their initial aid through to adulthood at age 18—including full-sequence surgical interventions and psychological therapy. United Regal Medical Aesthetics Group is also the first partner in the strategic upgrade of So-Young’s public welfare platformization strategy.

Zhenzhen, who suffered third-degree facial burns and ear deformities in a gas explosion at just three months old, is one of the beneficiaries of Regent’s “Age 18” project. With support from the Regent Charity Foundation, Zhenzhen began receiving sequential, continuous treatment in late 2018. Her facial scars have significantly faded, allowing her to remove the hat she had worn for eight years.

“The greatest sense of achievement for aesthetic medicine physicians lies not only in helping ordinary people realize their beauty dreams, but also in enabling individuals with facial defects to lead normal lives,” stated Qian Linhan, Technical Director of the Dermatology Department at United Liger First Hospital, who provided treatment to Zhenzhen. He added, “Through the ‘Age 18’ public welfare initiative, we will continue to focus on providing aesthetic medical assistance to minors, offering more children a brighter future and ensuring that every child has unlimited potential.”

Meanwhile, Zhong Jing, a representative of the So-Young Public Welfare Foundation, reported that in 2021, the foundation had provided assistance to 41 applicants, 15 of whom were adolescents with facial defects caused by congenital malformations or accidental injuries. For instance, Fengfeng, an eight-year-old boy from rural Guangxi, was featured in the So-Young Public Welfare documentary premiered at the ELLE Style Awards. Mocked as deaf since childhood due to a left ear deformity, his Children’s Day wish was to “get his ear back.” In May this year, with support from the So-Young Public Welfare Foundation, Fengfeng underwent ear reconstruction surgery performed by Professor Jiang Hua, Director of the Department of Plastic Surgery at Shanghai East Hospital, thereby restoring the ear he had been missing for eight years.

Since SoYoung initially invested RMB 10 million in May 2020 to launch its public welfare assistance project, such efforts have gradually evolved toward greater professionalism and platform-based operations. In 2021, the SoYoung Public Welfare Foundation was officially established and partnered with the China Siyuan Foundation for Poverty Alleviation to carry out the “SoYoung Beauty Plan” public welfare campaign in revolutionary base areas, marking China’s first sustained plastic surgery assistance program. Since mid-June, the “SoYoung Beauty Plan” has conducted offline and online free clinic screenings in Hong’an, Hefeng, Lichuan, and Yichang in Hubei Province, as well as in the Qianxinan Buyei and Miao Autonomous Prefecture in Guizhou Province. A total of 413 patients were screened, among whom 129 submitted assistance applications, and 28 financially disadvantaged patients successfully underwent reconstructive surgery, enabling them to return to normal life.

On September 9, the So-Young Public Welfare Foundation jointly launched the “Rebuilding Beautiful Lives” public welfare initiative with the China Siyuan Engineering Poverty Alleviation Foundation, inviting more enterprises, non-profit organizations, and internet users to participate in charitable activities. So-Young Technology provided a 10x matching donation for every contribution made to the “Rebuilding Beautiful Lives” initiative.
From providing charitable surgical aid to forming expert volunteer teams, organizing free clinics in former revolutionary base areas, establishing local charity bases, launching targeted assistance programs, and initiating cross-industry charitable collaborations across the medical aesthetics supply chain, So-Young has leveraged the collective strength of upstream and downstream players in the medical aesthetics industry to engage in philanthropy and jointly promote ethical practices in medical aesthetics.

Leveraging a series of public welfare initiatives, So-Young is advocating for three key collaborations within the medical aesthetics industry: partnering with upstream manufacturers and enterprises to provide targeted assistance for conditions such as breast cancer, nasal defects, and microtia; collaborating with high-quality midstream medical institutions to conduct joint charitable relief efforts for patients with body surface defects; and joining forces with downstream medical aesthetics clinics to participate in the “Double the Love” campaign, collectively supporting charitable aid for patients with body surface defects and continuously improving the efficiency of such relief efforts.

“The beauty of Eastern kindness embodied by So-Young’s public welfare initiatives, particularly its advocacy against appearance-based discrimination and its encouragement for individuals to discover and pursue beauty, aligns perfectly with ELLE’s philosophy. Meanwhile, So-Young’s ongoing efforts to assist low-income populations in remote areas reflect the Eastern virtue of mutual aid, representing a genuine trend,” said Li Peiqi, Deputy General Manager of Hearst’s Integrated Marketing Center.