Home WeCloud AI Announces Strategic Investment in Breathing Ocean Mouthwash to Deepen Oral Care Market Presence

WeCloud AI Announces Strategic Investment in Breathing Ocean Mouthwash to Deepen Oral Care Market Presence

Nov 22, 2021 08:00 CST Updated 08:00

VCBeat has learned that mouthwash brandRespiratory OceanSecured investment from Weiyun AI. Weiyun AI is a comprehensive non-standard customized industrial internet platform that leverages advanced artificial intelligence, cloud-based brain technology, and smart factories as its core capabilities. Deeply entrenched in the dental market, it reshapes the medical dental ecosystem chain and stands as an industry-leading digital intelligent dental healthcare services company. The company offers over 400 SKUs, covering multiple dental medical fields including implants, orthodontics, aesthetic dentistry, and prosthodontics. It aims to serve global markets and China’s one billion consumers, striving to become a socially valuable intelligent enterprise. To date, Weiyun has achieved annual business growth exceeding 100%, reaching nearly 20,000 clinics.


It is reported that,Breathing OceanFollowing the financing, the funds will be allocated to expanding offline channels.


Breathing OceanShirley Luo Xiaobai, the founder of the mouthwash brand, previously served as Head of Marketing at imToken, a globally leading blockchain digital wallet, and as Head of Public Relations at Rokid, a renowned artificial intelligence company. She also worked at Caixin Media, bringing extensive experience in content operations and market expansion.


According to the "Third National Epidemiological Survey on Oral Diseases," the prevalence of oral diseases among the Chinese population is as high as 97.6%, with only 0.22% meeting the standards for oral health.


Oral hygiene habits are directly correlated with the economic status of local consumers. Routine brushing by the average individual cleans only 25% of the oral cavity, leaving the remaining 75% to be addressed by adjunctive products such as floss picks and mouthwashes. Furthermore, given that the majority of Chinese consumers do not maintain adequate oral hygiene practices, there is an urgent need to upgrade traditional oral care products. In addition to electric toothbrushes and water flossers, mouthwash can also become a key component of consumers’ oral care routines.


Mouthwash has been popular for many years in developed countries and regions such as Europe, the United States, Japan, and South Korea, becoming an essential product in daily life. Taking the American brand Listerine as an example, it has a history of 125 years since its establishment, but its development in China has fallen short of expectations. The main reason is that its basic formula contains alcohol, and many Chinese consumers are not accustomed to the taste of Listerine. This has prompted the Breath Ocean team to make a firm decision to start from product research and development, diligently creating products that appeal to Chinese consumers.


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Breathing OceanDedicated to the mouthwash sector, we are committed to developing products that address the oral health concerns of the Chinese population. Our initial product line adheres to an alcohol-free formula, utilizing the mild antimicrobial agent domiphen bromide and enriched with natural fruit extracts such as citrus and lemon, making it safe for use by pregnant women and children. According to authoritative test reports,Breathing SeaYang’s bacteriostatic rate exceeds 99.9%. Since its launch, the repurchase rate has been exceptionally high.


Liu Peng, founder of MicroCloud AI, stated, “MicroCloud is dedicated to advancing the universal accessibility of healthcare across society. Currently, the penetration rate of oral care products in China remains low. However, as oral health knowledge becomes more widespread, public awareness of oral health is continuously strengthening, with concepts such as regular dental check-ups and preventive oral care gaining broader acceptance.”Breathing Ocean“It is a brand with clear objectives, improving mouthwash from various aspects such as specific oral care scenarios, formulations, and taste to better meet the needs of Chinese consumers, truly enabling them to achieve good oral health.”