WeDoctor Health Festival Launches Nationwide 'Health Red Packets' to Promote Proactive Wellness
How long has it been since you last paid attention to your health?
As social environments change and the pace of life accelerates, a growing number of people have little time to attend to their health, with staying up late, working overtime, and experiencing anxiety becoming the norm. A global survey by the World Health Organization indicates that only 5% of the world’s population is truly healthy, while 20% have been medically examined and diagnosed with diseases; the remaining 75% are in a state of sub-health. “A youthful and healthy physique” has become a luxury.
Health is a lifestyle, and even more so, a life attitude. On December 8, the 5th WeDoctor Health Festival officially kicked off. By participating in the event, users can consult with specialists, snap up health products at flash-sale prices, and take part in free clinics offered by renowned doctors, thereby comprehensively managing their own and their families’ health. Currently, 280,000 doctors across China are participating in the WeDoctor Health Festival, covering more than ten departments including thoracic surgery, respiratory medicine, gastroenterology, and neurology. The event will last for nearly one month. To participate, users can follow the “WeDoctor” or “WeDoctor Health” official WeChat accounts and select the “Health Festival Thousand-Yuan Subsidy” option from the “Check-in Benefits” menu.
As sub-health conditions become widespread, the demand for national health management has been significantly unleashed. Benefiting from favorable domestic policies, upgrades in consumption patterns, and the catalyst of the pandemic, a nationwide surge in health-related consumption is imminent.
It is reported that this year’s WeDoctor Health Festival, themed “Your Health, Our Responsibility,” leveraged WeDoctor and its affiliated Wuzhen Internet Hospital platform, which connects more than 7,800 hospitals and 280,000 physicians. The festival established six specialized sub-venues: a Membership Zone, a Consultation Zone, a Health Products Zone, a Live Streaming Zone, a Specialized Disease Services (Shanghai) Zone, and an “Airborne Anti-Epidemic” Zone under the initiative “Clinics Closed, Care Continues.” Through online-offline integration, the festival provided targeted services for diverse population groups, offering end-to-end medical and health maintenance services—including authoritative medical science popularization, expert consultations, health management, specialized disease management, and curated health products—as well as health consumer goods. By building a comprehensive health maintenance service and health consumption platform, the festival aims to erect a “protective barrier” for the health of the entire population.
During the Health Festival, the Members’ Sub-venue launched rock-bottom promotional offers for users: buy one year of WeDoctor Health VIP membership and get another year free; enjoy an instant RMB 1,000 discount on the WeDoctor Family Enjoyment Membership Card for purchases of RMB 1,999 or more. One card covers the entire family, ensuring comprehensive health management for all members and providing anytime, anywhere access to specialist consultations.
The Online Consultation Sub-venue launches super value promotions, featuring rapid consultations with a 3-minute response time starting at just CNY 5, and a 15% discount on expert consultations. The Health Products Sub-venue offers highly-rated health essentials, including health foods, medical devices, and nutritional supplements, as well as health services such as physical examinations and vaccinations. All featured items are available for flash sale at special low prices. Additionally, customers can claim a free CNY 150 health gift package and redeem accumulated Health Coins for exclusive gifts within a limited time.
The pandemic has catalyzed a heightened public awareness of health. To meet the growing demand for professional medical knowledge, this WeDoctor Health Festival has specially launched a live-streaming sub-venue, inviting numerous renowned physicians from top-tier (Grade 3A) hospitals to share authoritative medical insights online. These sessions directly address common health concerns and high-prevalence diseases, offering free Q&A services to users. Additionally, users can join expert-led health groups to engage in real-time communication with doctors and fellow patients.
The explosive growth in demand for population-wide health management has been accompanied by a trend of chronic diseases affecting increasingly younger populations.
“Report on the Nutrition and Chronic Disease Status of Chinese Residents (2020)” shows that in 2019, deaths caused by chronic diseases accounted for 88.5% of total deaths in China. The prevalence of hypertension among residents aged 18 and above was 27.5%, the prevalence of diabetes was 11.9%, and the prevalence of hypercholesterolemia was 8.2%.
“Your Health, Our Responsibility.” Personal health requires not only proactive self-management and societal participation but also the support of a health management organization that is “health-centric” and capable of providing comprehensive, end-to-end care. As China’s largest digital healthcare service platform, WeDoctor specially launched the Specialized Disease Services (Shanghai) sub-venue and the “Consultations Continue Despite Clinic Closures” Air Anti-Epidemic Zone during this Health Festival, offering users and families across China services such as specialized disease diagnosis and treatment, follow-up consultations for chronic diseases, and medication guidance.
The Shanghai Sub-venue for Specialized Disease Services brings together top experts from leading public tertiary hospitals in Shanghai, such as Zhongshan Hospital of Fudan University, Changhai Hospital, and Huashan Hospital of Fudan University. It has established a comprehensive disease management service covering the entire care journey, offering free symptom-based appointment scheduling, follow-up visit management, and convenient online specialized diagnosis and treatment with precise, personalized services, including high-end maternal and child health and pediatric care. The “Clinics Closed, Care Continues” Airborne Anti-Epidemic Zone, powered by WeDoctor Internet General Hospital, aggregates 130,000 doctors from tertiary hospitals across China to provide integrated and standardized online and offline medical and health services, including online consultations, follow-up visits for chronic diseases, medication guidance, and epidemic prevention guidelines. During the Health Festival, users can claim one 15% discount coupon for expert consultations, valid for all services.
The head of operations for the WeDoctor Health Festival stated that this year marks the fifth edition of the event, following four consecutive previous iterations. Through brand building and atmosphere cultivation over the past four editions, public awareness of “prioritizing health and taking proactive health measures” has significantly increased. “We aim to leverage the influence of the WeDoctor Health Festival to encourage more people to pay attention to their physical well-being and enhance their health awareness. Additionally, we hope that individuals with a strong sense of health consciousness will actively participate in the Health Festival, gaining access to continuous medical and health maintenance services to better manage their own health.”