Gushengtang Traditional Chinese Medicine and Baidu Health Announce Strategic Partnership to Enable Online Consultations with Over 10,000 TCM Experts
On December 10, 2021, Gushengtang Traditional Chinese Medicine (TCM) signed a strategic cooperation agreement with Baidu Health, agreeing to achieve in-depth collaboration in areas such as online physician appointment scheduling and TCM content partnerships. Following the full onboarding of all public hospital physicians affiliated with Gushengtang onto the Baidu Health platform, users can access online TCM consultations, authoritative popular science content in the field of TCM, live streaming services, and more through Baidu Health.
At the “International Symposium on the Development of Traditional Chinese Medicine (TCM) Medical Consortiums and Gu Shengtang’s Listing Ceremony on the Main Board of the Hong Kong Stock Exchange,” hosted by the World Federation of Chinese Medicine Societies and organized by Gu Shengtang TCM Chain Management Group, the two parties held a signing ceremony. Participants included Ma Jiye, Party Secretary and Director of the Beijing Municipal Healthcare Security Administration; Fang Shuting, former Director of the National Administration of Traditional Chinese Medicine; Xu Runsan, a National Master of TCM; Wang Shaomin, Vice President of Gu Shengtang TCM; Yang Minglu, General Manager of Baidu Health; and Yang Lu, Head of Content Ecosystem at Baidu Health.
Tu Zhiliang, founder and chairman of Gushengtang Traditional Chinese Medicine (TCM), stated that the company’s listing on the Main Board of the Hong Kong Stock Exchange as the first TCM medical service provider was made possible by the support of the Party and the government, relevant regulatory authorities, and strategic partners. Guided by the philosophy of “chain operation, group-based management, scaled development, brand building, and internationalization,” Gushengtang has invited National Medical Masters and renowned senior TCM practitioners from provincial and municipal levels to provide consultations at grassroots TCM clinics. Leveraging its 42 physical stores nationwide and a network of over 19,000 TCM experts across online and offline platforms, the company has strategically expanded into key first- and second-tier cities in East China, South China, North China, and other regions, establishing a comprehensive medical network covering all clinical specialties throughout China.
In addressing how to serve patients more efficiently and improve physicians’ clinical productivity, Baidu Health, a leading Chinese internet company, has offered compelling solutions. Leveraging its strengths in AI and search, Baidu Health has built the nation’s leading Chinese-language platform for medical and health science communication and an online medical consultation platform, serving as a key entry point for users to access health knowledge and services. It has successfully established offerings including health education, a health e-commerce marketplace, online consultations, chronic disease management, and internet hospitals, serving over 100 million users daily.
Yang Minglu, General Manager of Baidu Health, stated that traditional Chinese medicine (TCM) is a treasure of the Chinese nation and a valuable legacy accumulated over thousands of years. By leveraging the advantages of internet platforms, AI capabilities, and TCM integration, we aim to collaborate with leading national primary-care TCM chain brands such as Gushengtang TCM to deliver more innovative internet-based TCM services that benefit the general public.
It is understood that, in the future, both parties will continue to leverage their respective strengths to carry out comprehensive, multi-level strategic cooperation across technology, products, and channels. They will collaborate on various digital application scenarios within the traditional Chinese medicine (TCM) industry, as well as on foundational technologies such as cloud computing, big data, online healthcare, TCM medical content, and artificial intelligence.
Relevant officials from the National Administration of Traditional Chinese Medicine stated that this collaboration will facilitate both parties in fulfilling their social responsibilities. They expressed the hope that, under the supervision and guidance of relevant regulatory authorities, the two sides will leverage their respective resource and technological advantages to establish a strategic partnership characterized by mutual benefit and win-win development. This initiative aims to gradually transform traditional Chinese medicine into a modern, intelligent, scientific, and standardized pharmaceutical paradigm, thereby better serving the Healthy China initiative, benefiting the Chinese people, and contributing to global well-being.