Kangtu Wujie: Building a Boundary-Free, Comprehensive Health Platform

For a long time, the public has generally believed that the scarcity of high-quality medical resources is the most critical factor affecting patients’ access to healthcare services.

However, in the view of Sun Zhifeng, Founder and Chairman of Xi’an Kangtu Wujie Doctor Group Co., Ltd. (hereinafter referred to as “Kangtu Wujie”), the perceived insufficiency of high-quality medical resources among the general public is not actually a true shortage in quantity. Rather, it is due to a combination of various factors that have long constrained the accessibility of high-quality medical services, which constitutes the key barrier preventing the public from quickly and conveniently accessing such care.

In light of this, Kangtu Wujie positioned itself from its inception as a comprehensive digital health platform. Guided by the mission to “integrate high-quality medical resources and serve public health with dedication,” it is committed to expanding users’ access to medical care and health services, meeting their holistic health needs, while empowering healthcare professionals and the development of medical and health enterprises.

Specifically, in what aspects is Kangtu Wujie’s comprehensive healthcare service manifested? How does it manage to cover all-around health service needs? And how does it serve multiple stakeholders? In this interview, VCBeat speaks with Dr. Sun Zhifeng, founder of Kangtu Wujie, to address these questions.

For a long time, China has faced the challenge of uneven distribution of high-quality medical resources. The emergence of internet healthcare platforms can evidently address this issue to a significant extent. Consequently, in today’s landscape of internet healthcare development, most companies operating in this sector primarily focus on connecting patients with top-tier physicians and medical resources to deliver high-quality healthcare services. Furthermore, the COVID-19 outbreak in early 2020 has substantially accelerated the growth of internet healthcare.

Amidst the boom in the development of internet healthcare platforms, Dr. Sun Zhifeng, a medical doctor with several years of clinical experience, gained profound insights as a healthcare industry practitioner into the potential bottlenecks that may arise in the growth of third-party internet healthcare platforms.

Dr. Sun Zhifeng, Founder & Chairman of Kangtu Wujie

First, as the core resource of internet healthcare platforms, most physicians originate from public hospitals. From this perspective, the stickiness between physicians and these platforms is relatively weak. In recent years, an increasing number of physical hospitals have also established their own internet hospitals and online medical platforms. Under this trend, third-party internet healthcare platforms will face growing difficulties in acquiring physician resources.

Second, some platforms lack professional tools and team support in the process of enhancing online diagnosis and treatment services, making it difficult to maintain high-engagement interactions between doctors and patients. This not only hinders the establishment of doctors’ personal brands but also impedes efficient patient management.

Therefore, in this process, how to realize the value of physicians and meet their diverse needs has become the key to attracting high-quality medical experts to join the platform, as well as an essential path for the platform’s steady development.

Driven by its industry insights and its original mission to help the broader population access high-quality medical resources, Kangtu Wujie chose to simultaneously advance physician empowerment services while connecting patients with premium healthcare at its inception. It provides comprehensive solutions that include career planning, building patient reputation, fostering peer recognition, and attracting high-quality patients. As a result, it has evolved into a dual-platform ecosystem serving both patients and physicians, integrating internet-based diagnosis and treatment with physician brokerage services.

Under this strategy, Kangtu Wujie has cumulatively provided physician agent services to 40,000 doctors and expert professors, and has established branch companies and institutions in Xi’an, Beijing, Shanghai, the United States, India, and other regions and countries. This has laid a resource foundation for Kangtu Wujie to deliver comprehensive medical and health services.

As the saying goes, “One cannot sit on two chairs at the same time.” This means that the key to success lies in accurately identifying one’s strengths and positioning, and then focusing efforts on amplifying those strengths. This principle is equally applicable to corporate development; pursuing a broad and comprehensive strategy may not necessarily bring greater value to a company.

Given this awareness, why has Kangtu Wujie still chosen to establish a broad and comprehensive service model as the cornerstone of its platform development? And how has it achieved all-encompassing coverage of health services?

In Sun Zhifeng’s view, focusing solely on specialized and refined services may allow for significant dedication to service deepening. However, given the increasingly fierce competition and pronounced homogenization among health service enterprises today, offering services in a single domain does not provide substantial competitive advantages for business growth and can easily lead to passive engagement in price wars. If a platform has accumulated sufficient resources, it can achieve both scale and specialization simultaneously.

Therefore, building a comprehensive health service delivery platform supported by physician groups and diverse resources can become a competitive advantage for Kangtu Wujie, offering high cost-effectiveness in services. As a linkage platform for medical services, Kangtu Wujie aggregates high-quality physician resources across various specialties through its physician broker business. This enables the company to effectively respond to the diverse healthcare needs of patients, thereby attracting more patient resources and, in turn, supporting the development of physicians and hospitals.

In terms of specific service offerings, any health-related needs—such as private family physicians, nationwide green-channel medical access, tumor genetic testing, various vaccinations, medical aesthetics and plastic surgery, stem cell and immune cell therapies, as well as overseas specialist appointments, corporate value-added services, and employee health management—can be accessed through the Kangtu Wujie platform. The name “Kangtu Wujie” (literally meaning “Health Without Boundaries”) reflects our mission to make health services borderless.

Throughout the overall service process, to balance the development of various initiatives, Kangtu Wujie’s current operational focus is more heavily weighted toward its physician broker services and family doctor services. The former serves as a critical resource foundation for platform development, with its importance being self-evident, while the latter effectively establishes connections between doctors and patients, thereby preventing user churn.

In fact, beyond meeting the diverse healthcare needs of both healthy individuals and patients, Kangtu Wujie’s comprehensiveness is further reflected in its empowerment of the development of various stakeholders within the healthcare service system.

Specifically, Kangtu Wujie not only meets the brokerage service needs of doctors and patients as well as their demand for accessing health services, but also provides support to enterprises with health service needs and fosters the development of health-related businesses.

In terms of service delivery to enterprise clients, Kangtu Wujie has internally differentiated between cross-industry and same-industry collaborations. Cross-industry collaboration refers to partnerships with companies in other sectors, such as insurance firms and banks, to provide health services to their customers.

Peer collaboration involves partnering with health-related enterprises, such as health management companies, physical examination institutions, and elderly care facilities, to provide them with developmental support encompassing a range of services including talent acquisition assistance, product development, professional training, and project implementation.

In terms of corporate service performance, Kangtu Wujie has also delivered outstanding results. To date, Kangtu Wujie has served a wide range of clients, including renowned domestic and international enterprises such as Hurun Report, Ping An Group, and China Mobile, as well as national administrative departments such as the Health Commission, the Healthcare Security Administration, and the Department of Veterans Affairs. This demonstrates its comprehensive and multi-level service capabilities.

Amid the current steady growth of corporate operations, Kangtu Wujie will continue to build upon and deepen its comprehensive health platform services. Meanwhile, it will intensify efforts to advance selected niche projects and further expand its market presence across China, thereby enabling broader access to holistic health services for more people.