VTN Health: Embracing an Era of Facing the Truth About Wellness

The shock of the COVID-19 pandemic has accelerated the awakening of health consciousness among the public. The rise of emerging information interaction channels, such as live streaming and social media, seems to have made consumers’ health-related choices increasingly diverse and rapid. However, when we are inundated with an overwhelming flood of information, can we truly effectively discern and filter it to identify health brands and products that genuinely meet our needs?

“Today’s consumers may find themselves further from the truth about health precisely because of the abundance of content and information.” He Zhiyong, Founder and CEO of ACCESS Group, the parent company of the VTN International Brand Membership Club, shared his views on the truth about health at the 2022 ACCESS Group Health Strategy Launch held on February 19.

ACCESS Group Founder He Zhiyong Delivers Keynote Address on the Theme “A Long-Distance Run for Life and Health”

A fact is that the concept of national health is undergoing a significant upgrade and transformation, with people’s health mindset shifting from “passive treatment” to proactive “disease prevention.”

According to the "2021 Global Health Economy Report," factors such as the normalization of the pandemic environment, the expansion of the global middle class, population aging, and the rising prevalence of chronic diseases have accelerated the awakening of public health awareness. For instance, the COVID-19 pandemic has made people realize how important and practical it is to maintain good daily lifestyle habits, possess a healthy physique, and have robust immunity.

New shifts in health concepts have further accelerated the transformation of the health industry, with people more eager than ever before to extend the “shelf life” of their health and uncover the truths behind it. In response, He Zhiyong and his ACCESS Group have provided their answer over the past five years: exploring the truth of health from the origin of life and defining healthy lifestyles at the source of daily living. The ACCESS Group has officially launched its Source Health Strategy.

Yuan Health approaches health from the perspective of life sciences, establishing three major product systems: Life Health, Vitality Health, and Lifestyle Health. These encompass specialized health product sectors such as cell technology, plant-based complete nutrition, healthy foods, personal care, skin health, and sports wellness. Specifically, Life Health centers on cell technology, tracing health back to its roots to prevent disease and combat aging; Vitality Health focuses on functional nutritional solutions, providing comprehensive nutrients and functional health strategies to invigorate the body’s vitality; and Lifestyle Health integrates new healthy practices into every detail of daily life, enhancing the overall value of well-being.

Greg Macpherson, founder of the New Zealand cellular rejuvenation brand SRW, stated, “I believe that developing a series of drugs and supplements to help the body identify and remove senescent cells will be a major trend in the next decade.”

At ACCESS Group, there are many scientists who, like Greg, firmly believe that the power of technology can bring us infinitely closer to the truth about health. Grounded in cutting-edge life science research and centered on cellular technology, they have successfully developed SRW, a cellular rejuvenation brand, and mitoQ, a patented targeted mitochondrial technology brand. Their mission is to trace health back to its roots, explore the fundamental truths of life at its origin, and help people prevent disease and combat aging.

Vida Glow, Australia’s leading ingestible beauty brand, champions the concept of “ingestible beauty.” Using natural marine fish skin as its raw material and employing advanced French hydrolysis technology, it has become a global sales leader in the ingestible beauty sector. eimele, a pioneer in plant-based functional nutrition, introduces a new philosophy of “health and sustainability.” Characterized by its use of natural plant-based ingredients, eimele focuses on plant-based nutritional solutions, enabling more people to “eat” their way to better health. ACCESS Group’s functional nutrition brands, represented by eimele and Vida Glow, provide comprehensive nutrients and functional health solutions for the body, unleashing vibrant vitality.

A sampling survey conducted by the Chinese Health Care Association among residents in 16 Chinese cities with populations exceeding one million revealed that over 36% of Chinese women are troubled by sensitive skin issues, making skin health a key health concern for contemporary women. SAVAR, a premium natural skincare brand from New Zealand, has developed a specialized sensitive skin care kit to help women alleviate sensitive skin concerns and restore skin health. In addition, a new generation of health food products, represented by BEE+, a pure-source Manuka honey brand, and Melrose, a leading Australian natural health brand, are gaining increasing favor among consumers.

As the most significant business segment under the ACCESS Group, the VTN International Brand Membership Club will assume responsibility for Source Health in the future. Adhering to the product selection criteria of “cutting-edge scientific technology + pure and scarce raw materials,” and targeting individuals pursuing health and youthfulness, the club will adopt a cost-effective membership model. It will provide members with health knowledge sharing, interactive communication, and warm, companion-style services, helping them cultivate more scientific, effective, and healthy lifestyles.

To this end, VTN has assembled the world’s most forward-thinking scientists, translating their “health philosophies” into consumers’ “lifestyles” through its products. This lineup includes Lauren Dewsbury, Senior Research Scientist behind Vida Glow; Dr. Liz Isenring, an Australian nutrition and health expert with a Ph.D. in Nutrition and over 20 years of research experience; and MitoQ, a global cellular technology brand.^®Chief Scientific and Technical Officer William Stow, Spencer Clements, R&D Manager and Nutritionist at Melrose, an Australian national-level natural health brand, and others.

Survey data disclosed by third-party authoritative institutions shows that among VTN’s more than 10 million global members, women account for 90%, members aged 31–45 make up over 70%, and the repurchase rate among its 600,000 Black Diamond members exceeds 70%.

VTN’s ability to ultimately win the loyalty of numerous high-end consumer segments is also closely tied to its globally leading supply chain ecosystem. VTN’s supply chain network reaches 1,500 cities across more than 60 countries and regions worldwide, with four major global central warehouses covering a total area of over 300,000 square meters. Since 2019, it has cumulatively shipped more than 100 million parcels. By integrating key stages—including raw material procurement, product manufacturing, brand incubation, warehousing and logistics, and product distribution—VTN’s supply chain network comprehensively meets consumers’ increasingly refined and sophisticated demands.

“For a long time, there has been a gray area between health and sub-health. What ACCESS Group aims to do is leverage the latest scientific research findings to explore the truth about health around life health, vitality health, and lifestyle health, try more new possibilities for healthy living, and meet consumers’ hidden health needs,” said He Zhiyong.

Amidst the collision of various new health propositions and imaginations, we may be approaching infinitely close to the “truth” of health.