Jiandan Xinli Secures RMB 100 Million in Series B+ Funding to Accelerate Digital Transformation

VCBeat has learned that the mental health service platform Jiandan Xinli (Beijing Zhujian Technology) recently completed its Series B+ financing round. This round was exclusively invested by Qianji Capital, with an investment amount of RMB 100 million.

Jian Lili, CEO of Beijing Zhujian Technology (Simple Psychology), stated in an interview with VCBeat that the funds from this round of financing will be used to promote the company’s digital upgrade, team building, and business expansion.Currently, Beijing Zhujian Technology is continuously recruiting for multiple positions, including psychological counseling operations, user growth, and educational R&D. Interested candidates are encouraged to visit its official website for more information.

Founded in 2014, Jiandan Xinli (Beijing Zhujian Technology) has over 1,000 psychological counselors and mental health professionals across 117 cities worldwide, having provided more than one million professional psychological counseling sessions.

It is worth noting that last November, Beijing Zhujian Technology completed a RMB 200 million Series B financing round, led by Prosperity7 Ventures, the diversified venture capital fund under Saudi Aramco, with increased investment from existing shareholder Changling Capital and participation from New Enterprise Associates (NEA). Within just three months, Beijing Zhujian Technology has secured another round of funding, clearly demonstrating strong investor confidence in the company. What accounts for Beijing Zhujian Technology’s repeated success in attracting capital? To answer this question, we may need to start with what the company is currently doing.

In 2014, Jian Lili resigned from her position as a university lecturer, which she had held for six years, and founded “Jiandan Xinli” (Beijing Zhujian Technology). According to Jian Lili, when Jiandan Xinli was established in 2014, the psychological counseling industry lacked standards and suffered from severe information asymmetry in the market. As a result, professionally trained psychological counselors struggled to gain recognition and lacked the essential support required for clinical practice.

Beijing Zhujian Technology first established admission standards for psychological counselors on its platform, and has continuously iterated and upgraded these standards over the ensuing years, conducting multi-dimensional assessments and long-term management of counselors’ professional competencies.Meanwhile, JianDanXinLi provides counselors with practice tools, a professional community, and specialized training. “This has not only earned our counselors a strong reputation within the industry, but also, through years of data accumulation, given the platform core advantages in training mental health professionals, precisely matching users with appropriate services, and tracking the effectiveness of interventions.”

In 2017, Beijing Zhujian Technology established the professional psychology education brand “Jiandan Xinli Uni.”This stems from the lack of degree-based education in China’s psychological counseling industry, where most training institutions offer only coursework without providing effective internship and supervision opportunities.

Jiandan Xinli Uni Counselor Program Event Site

To enhance service capabilities on the supply side and augment resources, Simple Psychology (Beijing Zhujian Technology) launched a two-year “Psychological Counselor Training Program” under its Simple Psychology Uni initiative, modeled after the professional curricula, internship frameworks, and supervision systems prevalent in developed countries and regions. The program features phased internships, supervision, and in-person intensive training sessions, while providing graduates with “conditional” full-time internship platforms and practice opportunities to establish clear career development pathways for counselors. Furthermore, Simple Psychology Uni collaborates with domestic and international academic institutions—such as the Oxford Cognitive Therapy Centre and the Cambridge Comparative Cognition Laboratory—to deliver training programs. These educational initiatives target practical deficiencies encountered by counselors in their professional practice, with the overarching goal of enhancing counselor competency.

In addition to the continuous cultivation of talent,Beijing Zhujian Technology is also vigorously developing digital therapeutics across multiple service scenarios to address the shortage of supply-side resources, thereby making mental health services accessible to the general public.Jian Lili introduced that, building on years of accumulated professional expertise, Beijing Zhujian Technology has developed digital intervention tools targeting multiple scenarios and conditions, including anxiety, depression, and sleep disorders. Additionally, the company has established a gamification team to enhance user adherence to these digital intervention tools.

As a digital mental health management platform, Beijing Zhujian Technology not only provides digital assessments, precision interventions, and long-term tracking and management, but also excels in integrating “impersonal” digital interventions with online and offline platform services, thereby significantly enhancing the effectiveness and adherence of digital interventions. Furthermore, based on evidence-based research, the platform continuously cultivates mental health professionals who can effectively collaborate on digital intervention projects. “The purpose of our educational initiatives is to strengthen capabilities at the front end of the industry, ensuring we have sufficient expert and digital resources to provide users with high-quality, full-cycle mental health management services,” said Jian Lili.

Having completed the initial “re-education” of psychological counselors to secure high-quality professional talent, Beijing Zhujian Technology has begun to deliberately focus on developing service products that are accessible to patients.

Jian Lili believes that the core challenges facing the mental health industry are: insufficient talent supply, inadequate standardization of mental health products, and current product forms failing to meet users’ diverse needs. Therefore, Beijing Zhujian Technology is committed to leveraging digital solutions to define user needs more efficiently, accurately, and objectively; cultivating professionals in ways acceptable to users; and implementing full-cycle mental health management through digital intervention products.

First, we will build an integrated online and offline service.Beijing Zhujian Technology believes that in the field of mental health, people have not only professional needs for psychiatric care and psychological counseling but also demands for community activities and enhanced well-being. As a service platform, it is crucial to integrate online and offline components—including clinical diagnosis and treatment, psychological counseling, digital interventions, communities, support groups, and content—by transitioning from “lightweight science popularization” to “comprehensive service delivery.”

To this end, in 2021, Beijing Zhujian Technology (Jiandan Xinli) opened three mental health service centers named “Simple Forest” in Beijing and Shanghai. By integrating offline facilities with its online platform, the company has established a secure mental health service system for users. Within “Simple Forest,” multidisciplinary teams comprising psychiatrists, psychological counselors, and group therapists collaborate to develop effective treatment plans for users. Furthermore, these services are integrated with the online platform’s offerings, content, and digital capabilities to enable coordinated interventions, thereby providing users with long-term, sustainable, and trackable digital mental health management services.

Interior of the Simple Forest Counseling Room at JianDan XinLi’s Offline Mental Health Service Center

Secondly, establish a one-stop mental health service system.Beijing Zhujian Technology has established an evidence-based mental health service system driven by data. It cultivates professional talent across various roles within the service system through professional standardization and normalization, while also incorporating digital intervention tools and products to enhance and expand service supply. This has enabled a gradual shift from users receiving services solely from individual psychological counselors to accessing precise and effective interventions through a comprehensive professional mental health service system. Meanwhile, it provides professional safeguards and career development opportunities for mental health practitioners.

Building on years of experience in psychological counseling services, Simple Psychology (Beijing Zhujian Technology) has made substantial efforts in service standardization, digital management, and digital interventions to create a one-stop solution for users. The process begins with psychometric assessments and initial interviews to help users define their improvement goals. Subsequently, tailored plans are developed based on each user’s specific circumstances, integrating services from psychiatrists, psychological counselors, family therapists, and child and adolescent therapists, along with digital intervention content and online and offline activities, to support comprehensive mental health management.

Jiandan Xinli App: Online Mental Health Services for Users

Meanwhile, Beijing Zhujian Technology leverages its front-line service experience to enhance the training and education of mental health professionals, continuously updating its educational system to cultivate future talent with professional competence and the ability to utilize technology and digital interventions.

Amid the rapid evolution of Jiandan Xinli, the core issues it seeks to address have remained unchanged: namely, 1) helping users identify and understand “what is wrong with me”; and 2) providing precise intervention plans tailored to users’ needs. To date, Jiandan Xinli has amassed over 14 million users and delivered psychological counseling services to more than 1 million user sessions. Notably, over 30% of paying users have consistently utilized the platform for mental health management for more than three years.

Zhang Min, Managing Director at Qianji Capital, commented on this financing round.As stated: “China has a large population of individuals with suboptimal mental health and diagnosed psychiatric disorders, and we are optimistic about the digital potential in mental health. As a digital mental health management platform, Beijing Zhujian Technology (Jiandan Xinli) continuously provides users with long-term, evidence-based digital mental health management services. We recognize Beijing Zhujian Technology’s supply-side approach, which offers digital assessments, precise interventions, and long-term tracking and management, while integrating digital interventions with both online and offline psychological services. We believe this model will bring more innovative services and products to China’s mental health sector. We are pleased to partner with Beijing Zhujian Technology to support its creation of long-term value within China’s mental health ecosystem, achieving synergistic win-win outcomes with portfolio companies of Qianji Capital that are positioned across medical products, services, and payers.”

“Digitalization” is undoubtedly the core element of future industry development. In fact, since its inception, Beijing Zhujian Technology has been continuously iterating its digital upgrade. Addressing the pain points existing in the industry,Beijing Zhujian Technology has been contemplating “how to leverage digital approaches to define user needs more efficiently, accurately, and objectively; and how to deliver full-cycle mental health management through training professionals and utilizing digital intervention products in a manner acceptable to users.”

Beijing Zhujian Technology has accumulated extensive data and expertise through years of professional management of psychological counselors. The platform implements rigorous, multi-dimensional competency assessments and ongoing tracking for counselors to ensure precise client–counselor matching. Additionally, with a team comprising thousands of hotline counselors, hundreds of teaching assistants, and trainee counselors, the platform enhances user adherence to digital interventions, maintains a human touch in service delivery, and improves intervention effectiveness.

For Beijing Zhujian Technology, integrating online and offline services and fostering multidisciplinary collaboration to establish a comprehensive system encompassing assessment, tracking, intervention, and care should be considered an inherent component of “digitalization.” Leveraging integrated digital solutions to precisely match user needs and accurately deliver interventions is the strategic focus where Beijing Zhujian Technology continues to concentrate its efforts.While primarily serving individual consumers, Beijing Zhujian Technology (Jiandan Xinli) has recognized the trend of payment responsibility shifting from individuals to enterprises. Consequently, it has established strategic partnerships with major health management companies such as iKang Group and Lejian Group, as well as insurance groups like Aixuan Technology and ZhongAn Insurance, to deliver scalable B2B services to large corporations and internet-based enterprises.

Jian Lili stated, “Compared to most internet companies, we have a large number of colleagues with specialized backgrounds in psychiatry and psychology who are engaged in and conducting research related to our business operations. We were the earliest internet company to undertake clinical counseling and research in the field of mental health, and we continue to achieve breakthroughs and innovations within this domain.”

Currently, in addition to its business units for internet products, internet technology, psychology expertise, and educational programs, Beijing Zhujian Technology has added a gamification department, a corporate insurance department, and an offline mental health center named Simple Forest.Various departments at Jiandan Xinli are actively recruiting. Interested candidates may visit the official Jiandan Xinli website for recruitment information and submit their resumes to hr@jiandanxinli.com.

“We are building a digital mental health service system. When people need emotional support at certain stages of their lives, we hope to help users obtain warm support and effective interventions here, thereby enhancing their well-being,” said Jian Lili from Beijing Zhujian Technology.

Qianji Capital was established in 2010 and is one of the earliest professional investment funds in China dedicated to the healthcare and life sciences sectors, committed to promoting the transformation, upgrading, and innovation of China’s medical industry. Qianji Capital currently manages six healthcare industry funds, with limited partners comprising renowned domestic and international institutional investors, including Asian sovereign wealth funds, government agencies, domestic and foreign insurance and financial institutions, and multinational corporations.