Quege Psychology: Building a Full-Lifecycle Digital Mental Health Platform Powered by Proprietary SaaS Infrastructure

Just as the weather grows increasingly hot, public and market attention to mental health continues to intensify.

Mental health is being discussed by a growing number of people, and the public’s attitude toward their own psychological well-being has become less marked by shame or avoidance.

Public enthusiasm has extended to the capital market, with numerous investors increasing their bets on the mental health sector. According to incomplete statistics from VCBeat, 14 companies in China’s mental health and psychological well-being sector completed 17 financing rounds over the past year, marking a significant increase compared to previous years.

The underlying reasons are twofold. On one hand, rapid social development and intensifying competition have given rise to a range of psychological issues among the public. Concurrently, there has been a growing awareness of physical and mental health, leading to surging demand for professional psychological services. On the other hand, policy support has been consistently strengthened. The issuance of documents such as the Specifications for the Management and Treatment of Mental Disorders and the Guidelines for Mental Health Services, along with the significant emphasis placed on mental health and psychiatric hygiene in the 14th Five-Year Plan and the Healthy China Action (2019–2030), all demonstrate the state’s high priority on improving the population’s mental health status.

Driven by multiple factors, the mental health sector, a market worth hundreds of billions, has gradually come into prominence. Despite robust market growth, the mental and psychological health industry has long been plagued by imbalances between supply and demand, as well as the low efficiency and significant limitations of traditional diagnostic and treatment methods. To address these challenges, numerous companies are leveraging their respective strengths to continuously roll out innovative solutions.Guangzhou Quege Digital Health Management Co., Ltd.(hereinafter referred to as“Quege Psychology”) is also a member.

Quege Psychology was established in 2014 and is aComprehensive Digital Mental Health Management Services Enterprise. It owns the emotional and psychological service brand “"Hua Zhen Emotion"Digital Mental Health Service Platform“Quege Psychology”and focusing on organizational mental health management services"Quege Dakang"Three brands. After years of development, the company’s business has gradually expanded from a single B2C emotional and psychological service into a comprehensive digital mental health platform enterprise, encompassing emotional and psychological services, psychological counseling and therapy, and industry technology ecosystem empowerment services.

“Hua Zhen Emotions” is an emotional and psychological service brand under Que Ge Psychology, primarily offering services such as marital counseling, emotional diagnostics, relationship coaching for singles, emotional psychological assessments, and a mutual support community to female users.

“We initially targeted female users because they demonstrated the strongest willingness to change.” However, during the service delivery process, Xiao Zhenxing, CEO of Quege Psychology, discovered that relying solely on women’s efforts was far from sufficient; better outcomes are achieved only when both spouses in a family engage in counseling together. Meanwhile, as parent-child issues have become increasingly prominent, children also need to be incorporated into the service system. Furthermore, with the aging population problem worsening, while the physical health of the elderly can be cared for by family members or nursing homes, their mental well-being is often overlooked. Therefore, we have achieved coverage across the entire population by adopting the family as the fundamental unit. At the same time, we have established a one-stop, whole-life-cycle service philosophy.

Following its strategic adjustment, Quege Psychology subsequently launched the Quege Psychology app on major app stores.

The Quege Psychology app primarily targets consumer-end (C-end) users, offering a broader user base and more diversified services compared to “Huazhen Emotional.” Its offerings include professional mental health education and psychological counseling services. The psychological counseling section covers areas such as marriage and family, parent-child education, emotion management, interpersonal relationships, sleep disorders, career development, and personal growth. Users can browse counselors’ profiles and areas of expertise to select a suitable counselor, and conduct consultations via phone, text, or video.

As the primary providers of direct services, counselors largely determine user experience as well as the quality and effectiveness of the services. Quege Psychology has established a rigorous selection process for this purpose. The platform conducts strict screening of counselors’ qualifications. Currently, counselors registered on Quege Psychology hold credentials such as National Level 2 and Level 3 Psychological Counselors, Intermediate Psychotherapists, Psychiatrists, Senior Mental Health Education Teachers, and Certified Psychological Counselors accredited by the Chinese Academy of Sciences, with certification periods ranging from 2 to 20 years. The platform strictly verifies counselors’ educational backgrounds, training experiences, counseling hours, number of cases handled, and counseling quality to ensure service standards. The company currently employs hundreds of full-time counselors.

In addition to the aforementioned services, Quege Psychology has joined forces with Xi’an Dakang Information Technology Co., Ltd., founded by Kou Juezhong, an expert in clinical psychotherapy and psychological education, to launch “Quege Dakang.” This initiative primarily serves business-to-business (B2B) and government-to-government (G2G) clients, providing management services focused on organizational mental health. According to Xiao Zhenxing, Quege Dakang has currently served more than 100 organizations.

The core underlying technologies of the aforementioned three products rely on the support of the Quege Digital Psychology System.

Quege Digital Psychology System is a digital psychology SaaS platform that Quege Psychology has been developing since 2014, and has currently accumulatedNearly 30 million minutes of consultation data。

For enterprises,Quege Health’s SaaS system enables enterprises to establish digital business workflows, meeting needs such as creating user profiles, developing individual case portraits, managing consultation services, monitoring service quality, and analyzing business data. Modules including profile creation, assessment classification, consultation coordination and management, service support, and data analysis can be flexibly configured according to institutional requirements, thereby better empowering both operational and professional needs.

For counselors,The Quege Digital Psychology System can algorithmically match counselors with counseling plan modules from an expert knowledge base, rapidly deploying compatible counseling service tools. This enhances counseling efficiency and service quality while facilitating the rapid professional growth of counselors.

For users,The Quege Digital Psychology System, built on accumulated historical counseling data and enhanced by AI algorithms, assists counselors in providing users with more comfortable and effective counseling services.

Xiao Zhenxing stated candidly, “We hope the Quege Digital Psychology System can become an industry infrastructure, empowering the digital mental health sector.”

Nearly 30 million minutes of consultation data have built a formidable information barrier. This critical strategic layout would not have been possible without the excellent leadership team at Quege Psychology.

Chairman Pan Sheng,Level II Marriage and Family Counselor, Level II Psychological Counselor, Vice President of the Guangdong Marriage and Family Counselors Association, Vice President of the Hunan Marriage and Family Counselors Association, Director of the Guangdong Psychological Counselors Association, Chairperson of the Guangdong Marriage and Family Professional Committee. The personal brand “Leng Ai” has amassed over 10 million followers across all online platforms. Currently oversees industry ecosystem collaboration, counselor training, and the development of core counseling systems.

CEO Xiao Zhenxing,Holds a bachelor’s degree from Beijing Normal University and is an alumnus of the 34th EMBA cohort at Cheung Kong Graduate School of Business. A member of Mensa International and a certified Level-II Psychological Counselor. A seasoned entrepreneur in the digital psychology industry, honored with the title of “Integrity Entrepreneur.” Currently oversees the company’s business model development and comprehensive administrative management.

Director Cheng Siyu, holds a Bachelor of Laws from Soochow University and a Master of Business Administration in Enterprise Management from Liaoning University. He is a Davos Global Shaper, a director of the Shenyang Young Entrepreneurs Association, an Outstanding Party Member of Panyu District in Guangzhou, and a member of the Guangzhou Higher Education Mega Center Maker Alliance. With extensive experience as a senior executive at listed companies, he possesses over ten years of expertise in publishing, regulation, and content compliance. Currently, he oversees the company’s Party building, content compliance, and public affairs management.

Since its establishment, Quege Psychology has won numerous awards.

Quege Psychology: Repeated Award Winner

Regarding the future of the mental health industry, Xiao Zhenxing offers three key insights: “First, against the backdrop of the national push for digital transformation, the digital transformation of mental health enterprises has become a major trend. Second, the emergence of new technologies such as AI will empower and revolutionize the mental health industry, and companies should prepare accordingly. Third, the mental health sector is a large yet fragmented market; in the future, more small and medium-sized psychological institutions will emerge to serve more Chinese families. We hope that Quege Mental Health’s digital psychology SaaS system can become the infrastructure for the psychological counseling industry.”

Next, Quege Psychology will further focus on the digital transformation and empowerment of the mental health industry. By leveraging an innovative digital architecture, it will extend its internally accumulated, end-to-end digital data assets both inwardly and outwardly, thereby accelerating the implementation of various strategic initiatives. Meanwhile, in terms of team expansion, Quege will intensify efforts to build and upgrade its talent pool. Currently, Quege Psychology is seeking a new round of financing.