Align Technology Launches New Product to Strengthen Commitment to China Market

The domestic clear aligner orthodontics sector is experiencing accelerated growth.

In terms of market size, according to a Frost & Sullivan report, China’s clear aligner market became the second-largest in the world in 2019. Measured by end-user prices, the market size in China grew from RMB 1.7 billion in 2015 to RMB 13.1 billion in 2021, representing a compound annual growth rate (CAGR) of 41%, and is projected to reach RMB 70.9 billion by 2030.

Facing a rapidly growing market, Align Technology, as a pioneer in the field of clear aligners, has recently launched another flagship product., to expand its Invisalign product portfolio and better serve the vast, untapped market opportunity for clear aligners in China, particularly by meeting the needs of consumers seeking more orthodontic treatment options.

As a globally advanced medical device company, Align Technology designs, manufactures, and provides products for digital orthodontics and restorative dentistry, including the Invisalign clear aligner system, iTero intraoral scanners, and exocad CAD/CAM software.The launch of these products has provided significant impetus to the development of the clear aligner orthodontics industry.

In 2007, Align Technology officially announced its entry into the Chinese market. Over the following decade, it maintained close collaboration with orthodontists in China, engaging in in-depth exchanges on digital clear aligner technology and clinical applications.

What new strategies and ideas does Align Technology’s launch of its latest product reveal?

In China's orthodontic market, due to the large population and the prevalence of convex facial profiles among Chinese individuals, complex malocclusions