MagneX Health Announces Rebranding of YaoKangFu to KangFu Health, Making 'Quality Healthcare Affordable'

In recent years, alongside the continuous improvement in the quality of life for Chinese residents and the deepening aging of China’s population, public health demands have increasingly risen, exhibiting multi-level, diversified, and personalized characteristics, with growing expectations for higher-quality medical and healthcare services.

The National "Healthy China 2030" Planning Outline also proposes the principle of "health priority," shifting healthcare and health services from a "disease-centered" approach to a "health-centered" one, and moving the focus of maintaining public health upstream.

To align with evolving industry trends and the upgrading needs of users, in May 2022, Yao Kang Fu, MediTrust Health’s innovative medical payment and patient benefits platform, was officially rebranded as Kang Fu Health, embarking on a new brand journey. Kang Fu Health remains committed to delivering greater value to users, making “quality healthcare affordable,” and building an “innovative platform that aggregates medical benefits and premium health services” for the entire population.

Currently, Shanghai is in a critical phase of epidemic prevention and control. MediTrust Health is actively fulfilling its corporate social responsibility by fully leveraging its role as a “logistical supporter” in the fight against the pandemic. The Kangfu Health Platform will establish supply channels for epidemic prevention materials, offering a curated selection of discounted products to provide robust health safeguards for citizens as they resume work and production.

Accompanying this trend is the continuous upgrading and segmentation of public health demands, leading to higher and newer expectations for every aspect of medical and healthcare services. For instance, prior to diagnosis and treatment, how can users be enabled to access rich, professional, and practical health information in a timely manner, while being provided with health protection plans tailored to different populations? During the diagnosis and treatment phase, how can users enjoy convenient medical services—such as appointment registration, online consultations, prescription review, and medication dispensing and delivery—without leaving their homes? Following diagnosis and treatment, how can users benefit from comprehensive health management services, including home-based medical care and rehabilitation guidance?

These are not only new propositions raised by the development of the times, but also the unshirkable mission of every participant in the big health industry.

As a leading innovative medical and health service platform in the industry, MediTrust Health actively aligned with contemporary development trends in May 2022 by officially upgrading its YaoKangFu platform to KangFu Health. This upgrade aims to provide comprehensive, high-quality medical and health services covering all aspects, all population groups, and the entire service chain. In terms of platform positioning, it has evolved from a patient-focused comprehensive benefits platform into an innovative platform integrating medical benefits and premium health services. Regarding the target population, coverage has expanded from patients to include healthy individuals, shifting from a “patient-centric” approach to one that places greater emphasis on family health needs. In terms of service offerings, the core focus on medication benefits has been broadened into a full-chain health service ecosystem encompassing pharmaceutical services, insurance payment solutions, and health management.

Originally, Yaokangfu primarily addressed the challenges patients faced in accessing affordable medications. The upgraded Kangfu Health now champions the new brand proposition of “Affordable Quality Healthcare,” launching a comprehensive strategy across the healthcare sector and expanding its benefits portfolio to include diversified, innovative offerings such as pharmaceutical, medical, wellness, and insurance benefits. This initiative aims to make high-quality healthcare services more accessible and affordable, benefiting a broader range of patients and their families.

Upgraded Kangfu Health will collaborate with industry partners to provide users with more reliable healthcare service guarantees: partnering with leading pharmaceutical and medical device companies to ensure the supply of high-quality products and services; collaborating with top insurance providers to offer premium insurance benefits; and working with authoritative medical experts and leading healthcare institutions to deliver a superior service experience.

It is reported that Kangfu Health’s business scope spans multiple sectors, including health consulting, health management, and health protection. In the future, Kangfu Health will integrate high-quality online and offline medical resources and leverage its nationwide healthcare service network to help users access more precise and convenient end-to-end diagnostic, treatment, and health management services, such as online consultations, expert consultations, and medication guidance. Whether for healthy individuals or those with pre-existing conditions, suitable insurance products can be found on the Kangfu Health platform, building a solid health safety net for entire families. Additionally, Kangfu Health will establish a one-stop curated health marketplace, gradually opening up merchant onboarding to provide users with a diverse range of high-quality, cost-effective medical and healthcare products and services.

Currently, Shanghai is in a critical phase of epidemic prevention and control. Recently, the government issued the "Guidelines for Epidemic Prevention and Control during the Resumption of Work and Production in Shanghai’s Industrial Enterprises (Version 1)" and established a "white list" system for key enterprises to steadily and orderly promote the resumption of work and production. To support epidemic prevention efforts, the "2022 Shanghai Health Consumption Festival," an important component of the "55 Shopping Festival," was launched on May 5. Under the guidance of the Shanghai Municipal Commission of Commerce and the Shanghai Pharmaceutical Commercial Association, and with end-to-end service support from MediTrust Health, the festival will continue to bolster epidemic prevention measures and safeguard the resumption of work and production.

It is understood that this year’s Health Consumption Festival is themed “Benefiting Shanghai, Smart Living, Converging Health.” In active response to the calls of the Party and the government, MediTrust Health is supporting the event through its “Kangfu Health” platform by offering a curated selection of discounted epidemic prevention and supply guarantee materials, thereby providing robust health protection for citizens as they resume work and production. Starting May 5, consumers can purchase essential epidemic prevention kits for returning to work via the Kangfu Health Epidemic Prevention Zone. Orders can be placed online with citywide delivery and secure handling throughout the process: the Personal Epidemic Prevention Kit is priced from as low as RMB 49 per set and includes disinfectant spray, disinfectant wipes, and face masks; purchasers will also receive a complimentary disinfectant pen and medical gloves, ensuring personal safety. The Family Epidemic Prevention Kit is priced from as low as RMB 129 per set and includes disinfectant spray, disinfectant gel, large-capacity alcohol spray, disinfectant wipes, and face masks for adults and children; purchasers will also receive a complimentary disinfectant pen, medical gloves, and a spray bottle, providing careful protection for the entire family.

Meanwhile, the Kangfu Health Platform will leverage its inherent advantages and aggregate top-tier resources to successively invite experts from diverse fields—including dietary management, epidemic prevention and protection, maternal and child care, mental health, and chronic disease management—to conduct a series of live-streamed sessions. These sessions will address the varied needs of different population groups, promote scientific knowledge on epidemic prevention, popularize evidence-based practices in exercise and nutritional health, and disseminate positive energy for healthy living.

This brand upgrade for Kangfu Health is not only a significant milestone in its development but also the opening move for MediTrust Health as it embarks on a new journey. Remaining true to its original mission, MediTrust Health will continue to uphold its vision of “Coverage for All, Health for the Whole Family.” By addressing users’ pain points, the company is committed to making high-quality medical and healthcare services more accessible and affordable, thereby contributing to the realization of the long-term goals outlined in “Healthy China 2030.”