Setting Sail for Global Markets, Embracing the Future: Registration Open for the 2022 China Medical Device Going Global Conference
/
In recent years, as population aging intensifies and market demand surges in the post-pandemic era, public health awareness has risen rapidly, drawing increasing attention to medical devices. The COVID-19 pandemic has served as a catalyst reshaping the global landscape of the medical device industry. Coupled with the significant impact of centralized procurement and intense domestic competition (“involution”) among Chinese medical device manufacturers, expanding into overseas markets has become a key strategic breakthrough for many Chinese companies to unlock their second growth curve.
According to data from the General Administration of Customs of China and Zhongcheng Shuke, China’s total foreign trade in medical devices reached $134.94 billion in 2021, a year-on-year decrease of 18.8%. Among this, imports amounted to $50.21 billion, representing an 18.4% year-on-year increase, while exports totaled $84.73 billion, marking a 31.5% decline. The import and export growth rate of IVD reagents ranked first. Taking the IVD market as an example, fierce domestic competition makes expanding overseas highly significant for promoting industrial structure upgrading and enhancing the competitiveness and influence of China’s IVD industry. Following the completion of domestic substitution and innovation, niche sectors such as vascular intervention and neurointervention are also rapidly entering the global stage and implementing overseas expansion strategies. To continuously align with international standards in the future, Chinese local enterprises must firmly base themselves on innovative research and development to achieve sustainable long-term global expansion.
Hosted by VB100, VCBeat, Eggshell Research Institute, and the International Cooperation and Exchange Center of the National Health Commission2022 China Medical Device Global Expansion Conference, to be held at the Beijing Science and Technology Hall on September 16–17, 2022. Focusing on the export of medical devices and centered on “trade relations,” the conference features three thematic pillars—“Rising Winds,” “Breaking Waves,” and “Leading the Way.” It aims to establish a globally influential brand conference based in China, integrating international trade cooperation, pharmaceutical and medical device industry exchanges, institutional technical exchanges, and corporate product exhibitions within the framework of the Belt and Road Initiative.
Adopting a global perspective, this conference will delve into topics such as the innovative upgrading of medical devices, brand internationalization, cross-border trade, and global strategic layout. It aims to foster exchange and cooperation among domestic innovative medical device enterprises, overseas distributors, and representatives from national embassies and consulates. By focusing on policy coordination, unimpeded trade, financial integration, and people-to-people bonds, the event will leverage the synergistic effects of its “conference” and “exhibition” components to jointly advance the global expansion of China’s medical device industry.
Deconstructing the Trajectory of Chinese Enterprises’ Global Expansion: Focusing on Industry Pain Points and Ecosystem Dynamics to Unravel Emerging Trends
The two-day Main Forum of the China Medical Device Global Expansion Conference will trace the origins of global expansion from a forward-looking perspective and explore pathways to break through current challenges. “Going global” is influenced by both domestic and international environments, including policy directions, market demand, and foreign trade conditions. The “Rising Winds” thematic segment will focus on topics such as policies, demand, conditions, and intellectual property rights. It plans to invite guests including policy experts, representatives from foreign trade departments, scientists, and clinical experts to share insights on why the trend of Chinese medical devices “going global” is gaining momentum.
Expanding overseas is not something medical enterprises can achieve overnight. Although going global can help many companies break through the profit “ceiling” and access a broader international market, firms must carefully plan their expansion strategies, build capable teams, and thoroughly assess local macroeconomic conditions. The “business sea” also has its “hidden reefs”; opportunities and challenges coexist in overseas expansion. It requires collaborative efforts from all stakeholders across the industry chain to enable Chinese medical device companies to “go global together.” The “Breaking Waves” themed session plans to invite distinguished guests, including investment experts, CRO firms, cross-border service providers, and technical specialists, to explore pathways that empower medical device enterprises to successfully navigate their way into global markets.
As China’s international influence continues to rise and global demand for medical devices keeps growing, the country boasts enormous market potential. As a major exporter of medical devices, China has expanded its reach to more than 200 countries and regions worldwide, covering developed economies in Europe and North America as well as developing markets in Southeast Asia and the Middle East. At this pivotal moment, many enterprises are establishing themselves domestically while pursuing global opportunities, leading the industry at the forefront. On the second day of the conference, the “Navigation” thematic session will invite entrepreneurial leaders from benchmark companies that have successfully gone global across various sub-sectors of the medical device industry to share their proven strategies for international expansion.
Concurrently, the conference will host industrial ecosystem collaboration activities with partners, including the International Medical Device Supply Chain Forum, closed-door government-enterprise meetings, and business matchmaking sessions. From a supply chain perspective, renowned experts and scholars will be invited to provide authoritative insights into the export processes of medical devices. The closed-door meetings will precisely match high-quality enterprises with government needs, building a bridge for government-enterprise ecological cooperation.
The 2022 Beijing Health Conference, held concurrently and at the same venue as this conference, is themed “Advancing High-Quality Development in Health.” It plans to invite leaders from relevant ministries and commissions, representatives of international organizations and foreign embassies in China, academicians and think tank experts, as well as industry representatives, to jointly discuss how the health sector can achieve innovative, coordinated, green, open, and shared high-quality development during the 14th Five-Year Plan period.
Two
Presentation and Linkage: Conference + Exhibition Co-Creating New Scenarios and Ecosystems for Global Expansion.
The 29th China International Medical Equipment Exhibition & Technical Exchange (China-Hospeq 2022) was held concurrently with the 2022 China Medical Device Global Expansion Conference. It featured specialized technical exhibition zones for medical imaging, clinical laboratory medicine, ophthalmology, critical care medicine, smart healthcare, medical emergency response, and medical electronics, as well as thematic exhibition zones focusing on medical innovation, standardized construction of county-level hospitals, maternal and child health, and food nutrition and healthy lifestyles. The event also centrally showcased products, technologies, and solutions suitable for primary healthcare institutions and countries participating in the Belt and Road Initiative.
Among them,Exhibition Area for Future Healthcare Innovation SolutionsThree themed exhibition zones are planned: the Medical Diagnostic and Treatment Equipment Zone, the Consumer Health Device Zone, and the Cooperation Demonstration Zone. Focusing on countries with significant demand growth—including the United States, Germany, South Korea, Japan, the United Kingdom, and nations along the “Belt and Road” initiative—the event will provide a comprehensive, multi-dimensional, and all-encompassing service platform. This platform aims to facilitate information exchange and foster mutually beneficial trade cooperation among medical device manufacturers and enterprises, local hospitals, and domestic and international healthcare institutions.
The event will showcase products such as home medical devices, dental equipment, lenses, MRI systems, and microscope components, aiming to break down industry barriers between distributors and manufacturers, foster deeper collaboration, and reduce time costs for both parties. Additionally, a dedicated negotiation area will be set up on-site to provide a platform for communication and cooperation, enabling precise matching of high-quality distributors with medical device manufacturers and expanding their market channels.
Composition of Professional Attendees: Teams from Health Commissions and Bureaus across 20+ Provinces, Autonomous Regions, and Municipalities; 1,000+ Leaders from National Ministries and Commissions; 3,000+ Hospital Presidents and Healthcare Institution Administrators; Representatives from Embassies in China of 50+ Countries; 1,500+ Medical Imaging Professionals; 600+ Critical Care Medicine Specialists; and Representatives from Various Health Industry Sectors Visited the Exhibition Area.
Expert Tour Group Interaction: The Organizing Committee will invite representatives from the National Health Commission, the National Medical Products Administration, the Ministry of Industry and Information Technology, directors of large public hospitals, healthcare institution administrators, and diplomatic envoys to form the Expert Tour Group. During the exhibition, the group will conduct guided tours of key exhibits. Exhibitors will have opportunities to interact with the tour group, which helps enhance brand image and further promotes industrial collaboration.
Three
Inside and Outside the Circle: Creating Social Flow Spaces, Journeying Together to the Sea of Surprises.
Register for the offline conference to join the networking community, enabling full connectivity among attendees and coordinated mobilization of industry resources. Exchange electronic business cards to expand your online professional network. Participants can exchange digital business cards online, engage in advance with speakers and potential collaboration partners, and schedule face-to-face meetings during the offline conference.
1. Abundant resources for targeting high-end clientele
Bringing together the Top 100 enterprises in China’s medical and health innovation sector, nearly 300 distinguished guests—including academicians, scientists, researchers from academic institutions, clinical experts, executives from Fortune Global 500 and listed companies, entrepreneurs, and investors—as well as thousands of key stakeholders in the broader healthcare industry. Participants span pharmaceutical companies, medical device manufacturers, in vitro diagnostics (IVD) firms, industrial organizations, healthcare service providers, domestic and international investment and financing institutions, and research bodies, all collaborating to help enterprises build valuable professional networks.
2. Precision Linking, Doubling Development Opportunities
Leverage the collective professional networks of all members, using tiered networking to boost social engagement and precisely match valuable connections. Adopt digital business card exchanges to bridge geographical and temporal gaps, multiplying networking opportunities and revitalizing social interactions through innovative approaches. Seamlessly integrate with the WeChat ecosystem for timely notifications, ensuring no critical information is missed and facilitating more convenient, fluid follow-up communications.
Four
Poised for Launch: Call for Innovative Case Studies of Three Major Categories of Medical Devices Going Global Is Now Open
A Multidimensional Industry Perspective: Profiling the Innovative Forces in the Wave of Global Expansion, and Seeking Relevance in the Present Context.
On the occasion of the 2022 China Medical Device Global Expansion Conference, VCBeat, VB100, and Eggshell Research Institute jointly launched“2022 Call for Innovative Cases of Chinese Medical Device Companies Going Global”, the call for entries and selection is targeted at innovative medical device enterprises in China that have established overseas market layouts. Grounded in the ecosystem of Chinese medical devices going global, this case study collection and selection will evaluate candidates from three perspectives: innovative products for overseas markets, strategic layout for international expansion, and enabling services for global outreach, ultimately selecting“Best Innovative Product for Overseas Expansion of Medical Devices in 2022,” “Best Strategic Layout Case for Overseas Expansion of Medical Devices in 2022,” “Best Service Case for Overseas Expansion of Medical Devices in 2022”. This evaluation will focus on assessing the innovation highlights, distinctive advantages, achievements, roles and contributions of all participating parties, as well as the significance for the global expansion of medical devices, demonstrated by the overseas case studies submitted by the applicant organizations during the review year.
Concurrently with the call for case studies, the Organizing Committee will also launch the “2022 Survey on Popular Target Markets for Medical Device Exports.” From the perspective of practical export operations, this survey will further investigate the preferred international trade destinations of medical device companies, comprehensively exploring the blue-ocean opportunities and future trends in the global expansion of the medical device industry.
/
Conference Dates: September 16-17, 2022
Venue: China Science and Technology Hall, Beijing, China
Organizers: VB100, VCBeat, Eggshell Institute, International Cooperation and Exchange Center of the National Health Commission
Conference Scale: 1,000 Attendees
Scan the QR code to register