Orangelucky Technology Secures Tens of Millions in Pre-A Funding to Build a Trusted Intimate Wellness Platform
Recently, Chengxing Technology, a sexual health enterprise, announced the completion of its Pre-A financing round, securing over RMB 10 million from Wangding Venture Capital. The funds raised in this round will be entirely allocated to brand partnerships, team building, and market promotion.
Chengxing Technology was established in July 2020. Prior to entering the sexual wellness sector, the company primarily operated a brand supply chain business, focusing on providing product supply services to major platforms. In November 2021, during a platform collaboration, the company became involved in the supply of sexual health products. Seizing this opportunity, founder Cheng Peng conducted a comprehensive five-month market research study on the sexual wellness industry and subsequently decided to strategically focus on this sector.
The "2020 Online Adult Products Consumption Report" released by CBNData shows that in 2019, the market size of China's e-commerce sector for sexual wellness products reached RMB 38.92 billion, maintaining a high growth rate of over 50% consecutively, with the market size exceeding RMB 60 billion in 2020. In Cheng Peng’s view, the e-commerce market for sexual wellness is expected to surpass the RMB 100 billion mark this year. Facing such market opportunities, Orange Luck Technology can leverage its advantages in supply chain and e-commerce to create a curated platform for sexual wellness products.
The team at Chengxing Technology is predominantly composed of fresh talent born in the 1990s and 2000s, bringing extensive operational experience across major e-commerce and content platforms such as Tmall, JD.com, Douyin, Kuaishou, and Pinduoduo. The company has established strategic partnerships with leading domestic and international sexual wellness brands, including Jissbon, Mingliu, and Okamoto, while providing customers with 24/7 pre-sales and after-sales support. By carefully recommending high-quality and suitable products, the team ensures users enjoy a purchasing experience that exceeds expectations. Committed to its philosophy of “rigorously selecting premium global sexual wellness brands and sincerely crafting user experiences that surpass expectations,” Chengxing Technology aims to differentiate itself from competitors in the highly competitive sexual wellness e-commerce sector.
The Company currently focuses primarily on e-commerce retail, with coverage spanning mainstream comprehensive e-commerce platforms such as JD.com, Tmall, and Pinduoduo, as well as self-operated channels including its official website, mini-programs, and private-domain traffic pools. Additionally, the Company engages in joint brand operations through partnerships with high-quality brand owners. By securing operational authorization for flagship or specialty stores, the Company leverages its strengths in e-commerce platform operation and marketing to achieve win-win collaboration with brand partners that focus on product research and development. The Company’s current product portfolio encompasses four major categories: family planning products, consumer goods, apparel, and devices, with plans to expand into the pharmaceutical category in the next phase.
Orange Fortune Tech, positioned as a curated platform for sexual health, officially commenced operations in April. After three months, its average daily sales have reached RMB 100,000. Moving forward, Orange Fortune aims to achieve a daily sales target of RMB 300,000 by December this year, while ensuring a high-quality user experience.
In the future, Orange Health Tech will expand into cross-border e-commerce to further develop strategic partnerships with leading sexual wellness brands. While respecting each brand’s positioning, the company will jointly develop products and explore new markets. Meanwhile, enhancing user experience remains a core part of its long-term strategic plan. For instance, to improve logistics efficiency, the company plans to partner with and establish its own chain of offline pharmacies, offering instant delivery within a 3-kilometer radius for customers who place orders through online channels.
About Wangding Venture Capital:
Wangding Venture Capital is a professional investment institution focused on the healthcare, new energy, and semiconductor sectors, dedicated to identifying and supporting outstanding entrepreneurs who consistently create value. Its core team has invested in over 40 companies, with total investments exceeding RMB 1.5 billion, bringing extensive venture capital experience. Leveraging its deeply cultivated industrial ecosystem, Wangding Venture Capital adopts a forward-looking perspective to foster mutual growth with its corporate partners.