Huamei Haolian Completes Tens of Millions RMB A++ Financing to Deepen 'Health Insurance + Health Management Services' Integration

August 2022,E-Health Now, a leading enterprise in the health management services sector, announced the completion of its tens-of-millions-yuan A++ round of financing. This round was led by Fengqiao Capital, with participation from institutions including the Tongji Alumni Fund.。

Amid the impact of the international environment and recurring pandemic outbreaks, China’s economic development has faced mounting pressure. In the first half of 2022, investment activity in the healthcare sector slowed significantly, with the overall market cooling down. Against this backdrop, E-Health Now, a leading enterprise in the health management services sector, secured tens of millions of yuan in financing just two months after completing its Series A+ round in June. This rapid fundraising pace and scale place it among the top performers in China’s health management services industry.

E-Health Now, leveraging its extensive experience in the insurance and health management industries, along with its keen technological service capabilities,Built a digital-intelligent health management service platform covering the entire user lifecycle, with its unique “health insurance + health management” commercial layout, integrates medical resources, research institutions, and upstream and downstream pharmaceutical and medical device organizations to provide solutions such as risk control, customer acquisition, value-added services, and health insurance product innovation, thereby empowering commercial insurance institutions.

As the incidence of chronic diseases continues to rise, coupled with the pandemic-driven acceleration of digital healthcare adoption, the global health management industry is entering a phase of rapid growth. E-Health Now maintains long-term, in-depth collaborations with high-quality medical institutions both domestically and internationally. Its business model fosters sustainable, multi-party win-win outcomes among users, healthcare providers, and insurance institutions. By leveraging digital technologies and innovative products, E-Health Now helps commercial insurers reduce costs and improve efficiency, thereby enabling patients to access higher-quality medical services—a core mission that has remained unchanged for E-Health Now over the years.

Currently,E-Health Now is actively optimizing and upgrading its product and service ecosystem. It has successfully partnered with multiple insurance companies to establish business models such as “Customer Acquisition + Services,” “Products + Services,” “VIP + Services,” and “Innovation + Services.” The company is also exploring the scalable replication of these models across additional business scenarios, including cost containment for long-term medical insurance, and across a wider range of disease categories.Ms. Xu Bingyu, Founder and CEO of E-Health NowIntroduction: E-Health Now aims to collaborate with industry partners to prescribe an “innovative remedy” for the “impossible triangle of healthcare,” evolving into a company that creates core value for society, users, and all stakeholders across the ecosystem.

It is understood that this round of financing will be used for the research and development of digital health management service products and health insurance products, primarily in specialized fields such as oncology and cardiovascular diseases.

E-Health Now’s decision to focus on specialized fields such as oncology and cardiovascular diseases is a strategic choice made after a comprehensive analysis of the current state of health insurance development.

Ms. Xu Bingyu introduced that in China’s health insurance sector, critical illness insurance is the primary type of coverage for claims, accounting for a proportion as high as 60%–90%. Among these, claim rates for tumors and cardiovascular diseases remain persistently high. According to forecasts by E-Health Now, within the health insurance market scale exceeding RMB 2 trillion by 2025, the segment covering tumors and cardiovascular diseases will reach RMB 1.3 trillion, while health insurance products for high-value specialties such as chronic diseases, ophthalmology, and dentistry are each expected to reach a scale of hundreds of billions of yuan.

Focusing on the three key specialty areas of critical illnesses, chronic diseases, and high-value specialties, E-Health Now has deeply iterated and developed health management services and health insurance products within these specialties, and has completed industry gold standard benchmarks and certification applications for select products.

In the realm of health insurance products, E-Health Now offers services such as overseas specialty drug insurance, bringing cutting-edge international treatments to households across the nation. It has developed colorectal cancer insurance products that reduce claim costs and improve patients’ five-year survival rates through a management model emphasizing early screening, early diagnosis, and early treatment. The company also creates exclusive products for individuals with non-standard health profiles, such as those with pulmonary or thyroid nodules, enabling effective health management for high-risk populations. Furthermore, it designs tailored products for high-value specialties like dentistry and ophthalmology to meet the diverse needs of different customer segments.

In terms of health management services, leveraging partnerships with high-quality medical institutions both domestically and internationally, E-Health Now provides comprehensive case management covering the entire care continuum—including science popularization education, health assessments, text-and-image consultations, video consultations, expedited medical access channels, domestic multidisciplinary team (MDT) consultations, international MDT consultations, and post-discharge rehabilitation management. By integrating these services into health insurance products, the company achieves effective health risk control.E-Health Now has signed contracts with nearly 200 high-quality Grade A tertiary hospitals and established in-depth collaborations with approximately 60 renowned insurance companies, ensuring the rapid, reasonable, lawful, and compliant implementation of its products.

Driven by multiple variables including policy, technology, market dynamics, and the pandemic, digital technologies are reshaping the future of the healthcare industry, and innovative enterprises that actively embrace these technologies will achieve rapid iterative upgrades.

E-Health Now’s digital health management service platform delivers comprehensive health management services spanning the entire lifecycle, from pre-consultation and during consultation to post-consultation care.From a technical perspective, this digital health management service platform features high scalability, digitization, modularity, and replicability. The functional tags and parameters of the health management services provided by the platform are flexibly configurable and freely combinable, enabling rapid response to service demands. It allows for the simultaneous launch of over 30 services for insurance company clients, meeting customized service needs across diverse business scenarios.

With the completion of this round of financing, E-Health Now will continue to deepen its presence in the “health insurance + health management services” sector. On one hand, it will further solidify its core competitive advantages by systematically scaling up market-validated products and services to enhance user experience. On the other hand, focusing on critical illness specialties such as oncology and cardiovascular/cerebrovascular diseases, as well as high-value specialties including chronic disease management, ophthalmology, dentistry, and assisted reproduction, it will develop and iterate innovative, competitive health management services and products.

In this round of financing, the participation of Fengqiao Capital and the Tongji Alumni Fund also reflects the capital market’s recognition of E-Health Now and its strong confidence in the company’s sustained growth.

Chang Xin, Founding Partner of Fengqiao Capital, the Lead Investor in This Round of Financingstated that as China’s healthcare reforms deepen and residents’ health insurance awareness continues to strengthen, the country’s commercial health insurance market is entering a phase of robust growth. Under optimistic projections, the potential scale of China’s commercial health insurance market could exceed RMB 3 trillion. To capitalize on this substantial market opportunity, professional health management institutions are needed to provide stable, continuous, and efficient services. By building a comprehensive service system covering pre-diagnosis, during-diagnosis, and post-diagnosis stages, E-Health Now has established an extensive network of health management products, serving as an efficient support backbone for insurance companies and enabling end-to-end service processes from product design to risk control and claims settlement. “We are highly optimistic about the value and potential of E-Health Now in the fields of insurance and medical health management.”

Fengqiao Capital, established in 2018, is a boutique venture capital firm specializing in early- to mid-stage investments in new consumption and the application of core technologies within the TMT sector. Committed to investing in visions for a better life, it strives to be a precise discoverer of early-stage value and a significant long-term partner for entrepreneurs. The core founders of Fengqiao Capital all come from top-tier venture capital firms both in China and abroad, possessing over ten years of investment experience and a successful track record of investing in numerous publicly listed companies domestically and internationally.