Digital Integration Drives Chronic Disease Management: Envisioning a Healthier Future with Fangzhou Jianke's H2H Healthcare Ecosystem

On September 21, 2022, the Fangzhou Jianke H2H Medical Service Ecosystem Conference, themed “Leading Chronic Disease Services and Innovating Digital Marketing,” was held in Shanghai. During the conference, attendees engaged in in-depth discussions on topics such as “Technology Driving Digital Healthcare,” “New Media Leading Digital Health,” “Innovative Payment Models,” and “Closed-Loop Digital Medical Services.”

Through this ecosystem conference, Fangzhou Jianke aims to collaborate with partners to achieve multi-dimensional integrated development, drive technological innovation and digital transformation in chronic disease management services, and jointly paint a new vision for “Internet + Chronic Disease Services.”

 Fangzhou Jianke H2H Medical Services Ecosystem Conference

Ark Health has been deeply engaged in the chronic disease sector for over a decade, with its business covering more than 400 regions across China. It boasts over 210,000 registered physicians and consistently ranks No. 1 in monthly active users within the online pharmaceutical distribution industry. The company is continuously innovating payment models to alleviate the financial burden on patients.

At the meeting, Xie Fangmin, Founder, Chairman, and CEO of Fangzhou Jianke, reviewed the company’s growth. He stated that Fangzhou Jianke has consistently adhered to its vision of “becoming the most trusted smart health service platform,” upheld an open and innovative approach, forged extensive connections with various industry stakeholders, led chronic disease management services, pioneered digital marketing innovations, and jointly built a more comprehensive ecosystem for chronic disease care.

Xie Fangmin stated, “The demand for chronic disease management services is highly individualized. Developing digital pharmaceutical solutions that better understand patients and innovating digital marketing are imperative paths for the industry’s future development. Fangzhou Jianke will implement three major innovations in technology, services, and ecosystem, leveraging its five core advantages—professional teams, disease-specific segmentation, standardized services, AI empowerment, and data integration—to deliver high-quality chronic disease management services.”

Xie Fangmin stated, “Any initiative that benefits the people, no matter how small, must be pursued.” Looking ahead, Ark Health will leverage digital technologies to build a more professional and efficient platform. Upholding an open attitude, the company aims to continue working hand in hand with industry partners to forge ahead, jointly promoting the healthy development of the chronic disease service ecosystem and co-creating a brighter future for chronic disease care.

 Xie Fangmin, Founder, Chairman, and CEO of Fangzhou Jianke, delivered a speech at the conference.

As health science information becomes more widely and deeply disseminated, an increasing number of young people are paying attention to their own health status, with increasingly diverse needs. Meanwhile, they also act as “influencers,” sharing reliable health knowledge with those around them. How can we engage this vibrant young cohort? Targeting Generation Z, a demographic with strong purchasing power, industry leaders from Bilibili, Weibo, and Zhihu shared valuable insights and practical strategies.

Young people have diverse interests, ranging from everyday life hacks and fitness tutorials to wellness guides and popular science on chronic diseases. Each of these fields boasts a large base of loyal followers. Although the forms of content dissemination are constantly evolving, the principle that “content is king” remains unchanged.

Health education is not only a concern for middle-aged and elderly individuals but also a focal point for younger generations: as the incidence of chronic diseases trends toward younger age groups, companies providing chronic disease management services are no longer limiting their target audience to older adults. In response to this phenomenon, panelists emphasized that engaging the young demographic requires a thorough understanding of user characteristics and platform-specific dynamics across various channels. By prioritizing user needs, organizations can develop high-quality content products tailored to young people’s interests, such as recommendation-style videos on Bilibili, trending topic discussions on Weibo, and engaging Q&A threads on Zhihu, all of which have gained recognition in the field of health education.

By staying close to and understanding young people, Fangzhou Jianke is also making significant efforts among the new generation. On its professional health science platform, “Fangzhou Medical Talk,” it has launched the “Comic Health” webcomic column and an audio channel. Through formats popular with young audiences, such as audio and comics, and using accessible language, it disseminates health knowledge and tells compelling stories of doctor-patient interactions.

How Can Internet Healthcare Leverage Its Advantages to Create a New Landscape for Chronic Disease Management? At the Ecosystem Conference, industry leaders held a roundtable discussion on topics such as “Regrouping: Innovative Payment Models Under New Regulatory Guidelines” and “Future Development Trends in Internet-Based Diagnosis and Treatment.”

By saving patients’ consultation time and breaking down barriers in doctor–patient communication, internet healthcare has gradually entered a “fast lane” after several years of development. To excel in “Internet + Chronic Disease Services,” technology empowerment is the core competitiveness of enterprises.

In traditional chronic disease management, service delivery and care coordination still rely heavily on human resources. However, in recent years, the growing number of patients with chronic diseases, including an increasing proportion of younger individuals, has made it clear that human resources alone cannot meet the substantial demand. With continuous technological advancements, solutions centered on big data, the Internet of Things (IoT), and artificial intelligence (AI) have emerged, improving the efficiency of chronic disease services.

Personalized chronic disease management services represent a “blue ocean” for the development of internet healthcare. Panelists noted that, with the continuous improvement of public health literacy, personalized services such as precision nutrition, private fitness coaching, health check-ups, and specialist consultations are gradually emerging. Health intervention and health management will become primary user demands, marking a key direction for future exploration in “Internet + Chronic Disease Services.”

To better unlock the potential of internet healthcare platforms, Ark Health and Volcano Engine (the cloud service platform under ByteDance) held a launch ceremony for their strategic partnership in the big health sector at the conference. Both parties announced that they will join forces to build an interactive, technology-driven professional medical science education platform for doctors and patients, thereby propelling the development of online medical science popularization to a new level.

Following the optimization and upgrading of existing content, digital doctors are now “taking the baton.” In his keynote address, “Integration and Growth: Technology-Empowered Pi-Shaped Digital Doctors,” the Senior Vice President of Technology at Fangzhou Jianke suggested that, in the era of internet-based diagnosis and treatment, Fangzhou Jianke should leverage its robust technological foundation to create “Pi-shaped digital doctors” and drive integrated growth across the industry.

Guo Zhi stated, “Empowered by Ark Health’s technological infrastructure and integrating digital technologies such as artificial intelligence, big data, and cloud computing, physicians have evolved into ‘π-shaped’ digital doctors equipped with capabilities in digital perception, insight, health education, intervention, social engagement, and communication. This transformation enables them to better serve patients in the digital realm and lead the development of internet-based healthcare.”

According to Jiang Chonghao, Executive Vice President of Fangzhou Jianke, in recent years, Fangzhou Jianke has partnered with multiple well-known insurance companies to continuously advance innovative payment solutions. These initiatives include disease-progression insurance closely linked to patients’ specific conditions and various critical-illness health insurance products available to individuals with pre-existing conditions. This approach not only supports chronic disease patients in adhering to standardized medication regimens throughout the entire course of their disease but also alleviates the financial burden of medication for patients with chronic and special diseases.

“Stay true to the original aspiration, and you will achieve your ultimate goal.” In his lecture titled “Staying True to the Original Aspiration: The Goal of Innovative Payment Is to Serve Patients,” Jiang Chonghao shared, “As an internet technology enterprise, Fangzhou Jianke has always upheld an open and collaborative approach, providing one-stop platform services to partners in the chronic disease management industry. We hope to work hand in hand with industry partners to create a closed-loop online medical service ecosystem, thereby benefiting more patients with chronic diseases.”

“At the front end, Ark Health is committed to leveraging its own platform resources, external strategic partnership platforms, and a professional new media team to build a content dissemination platform for healthcare professionals, thereby delivering high-quality content to patients,” said Wang Tao, Vice President of Ark Health, in his presentation titled “Innovative Digital Marketing Empowers Internet Hospitals to Open a New Era of Prescription Drug Promotion.” He stated that Ark Health, centered on patient needs, is actively exploring digital marketing ecosystem models and is currently constructing a closed-loop doctor-patient ecosystem of “Physician–Ark Messenger–Patient.”

Wang Tao stated, “Building a closed-loop ecosystem for doctor-patient interactions requires not only front-end efforts but also robust back-end services. A consultant team with pharmaceutical and medical expertise, established to serve patients, will conduct follow-ups through multiple channels, provide reminders for follow-up visits and prescription renewals, and thereby extend patients’ duration of therapy (DOT).”

Optimize Channels, Refine Pathways, and Empower Internet Healthcare. Wang Tao expects that the digital marketing ecosystem model will provide diversified services to industry partners, build professional medical and medical education platforms, and facilitate the healthy development of the internet healthcare ecosystem.

A Series of Inspiring Presentations Unite Forces for High-Quality Development. At the 2022 Fangzhou Jianke H2H Medical Services Conference, Innovation Thrived with the Continuous Emergence of New Technologies, New Services, and New Achievements.

Recognizing our shortcomings and striving forward, gazing at distant mountains and pressing on. Through this ecological conference, Fangzhou Jianke aims to collaborate with more partners to achieve multi-dimensional integrated development of chronic disease services, jointly building a more comprehensive ecosystem that is diversified, innovative, intelligent, and refined, thereby contributing industry strength toward the realization of the “Healthy China 2030” goal!