Backrobo Health Technology Files IPO Prospectus: Pioneering a New Category of Consumer Health Electronics with Dynamic Monitoring and Intelligent Intervention in Sleep and Office Scenarios
The healthcare market is transitioning from a disease-driven to a health-driven model, fueled by rising disposable incomes and heightened awareness of health management.
Amidst the ongoing transformation, consumer healthcare—a sector that integrates both consumer and medical attributes—demonstrates robust growth potential and developmental stability. Given its broad end-user coverage, diverse consumption scenarios, and capacity to continuously deliver diversified products and services aligned with consumer health needs, this sector holds significant promise in the current exploration of health-centric solutions.
For enterprises, this is undoubtedly an excellent strategic foothold for development. However, to seize the opportunities within, it is still necessary to broaden one’s perspective, identify innovative entry points across diverse scenarios, discover breakthroughs for growth through innovation, and leverage small-scale initiatives to penetrate large-scale markets.
Shanghai BackRobo Wellness Co., Ltd. (hereinafter referred to as “BackRobo Tech”) focuses on the two major fields of sleep and office work, and owns two brands: “Nitetronic” and “Backrobo”.Among them, Nitetronic focuses on smart sleep, specializing in the R&D of intelligent anti-snoring pillows and smart sleep-aid mattresses; Backrobo focuses on healthy office solutions, with its product being smart chairs.
The core logic of building a corporate product line isAnchored by self-developed AI health sensors and advanced hardware products, and built on the foundation of IoT and cloud platforms, we continuously refine an intelligent health ecosystem centered on “sleep” and “workplace” scenarios. This ecosystem, powered by the BackRobo Health Cloud and a suite of advanced hardware solutions, covers approximately 16 hours of daily behavioral health for individuals.。
BackRobo Product Portfolio
Han Daohu, founder of BackRobo Technology, told VCBeat“Technologies such as artificial intelligence and big data are driving the development of precision medicine and personalized healthcare. We aim to collect users’ daily health data related to work and sleep through our product offerings delivered as services. By leveraging health data management, we analyze and intervene in users’ health status to prevent disease onset and reduce disease risk. Sleep and office work, being the two most significant activities in a person’s day, serve as the ideal entry points.”
In 2021, the number of people in China with sleep disorders surpassed the 300 million mark. Behind this figure lies immense growth potential for the sleep market.
According to data from China Galaxy Securities Research Institute, the overall market size of China’s sleep economy grew from RMB 261.63 billion in 2016 to RMB 377.86 billion in 2020, representing a compound annual growth rate (CAGR) of approximately 9.6%. The market spawned by sleep-related issues has expanded beyond sleep-aid products such as bedding, eye masks, sleep sprays, and melatonin to encompass technology-driven solutions, including sleep-tracking apps, smart beds, and intelligent sleep devices. It is for this reason that some investment firms have stated that “sleep” will become the next major investment trend.
BackRobo Technology has targeted the smart sleep market, developing a range of products including the Tianmian Smart Anti-Snoring Pillow and smart health mattresses.
Tianmian Anti-Snoring PillowEquipped with a comprehensive snoring analysis and intervention system, it accurately detects user sleep snoring data and automatically makes scientific adjustments through algorithms: after precisely locating the user's head position during sleep, it inflates the corresponding airbag, which gently expands to slowly turn the head to the side until snoring is significantly reduced or even stops.
It is reported that,This product has been validated by nearly ten domestic and international studies, which demonstrated that the Tianmian Smart Anti-Snoring Pillow reduces users’ snoring time by 67% (p<0.001), with no impact on the supine position when the smart anti-snoring function is activated.
Tianmian Smart Anti-Snoring Pillow
Smart Health MattressIt enables sleep monitoring by sensing the user’s sleep status and performs wave-like inflation and deflation actions on the legs, hips, waist, and shoulders through built-in flexible airbags with rhythmic movements, intelligent temperature control, and other features. Meanwhile, it promotes user sleep by leveraging environmental factors such as music, lighting, and even scent. Furthermore, this smart health mattress can manage the user’s sleep cycles to ensure a restful night’s sleep.
Tianmian Smart Sleep-Assist Mattress
In addition to sleep management, smart health mattresses also feature functions such as alleviating muscle soreness, elevating the lower legs to promote blood return and reduce edema. Users can set a wake-up time, prompting the mattress to activate in advance and gently rouse them through movements ranging from soft motions to traction stretching.
Tianmian Smart Sleep Aid Mattress Mini Program
As a key fixture in office environments, chairs have garnered significant attention regarding their development. According to data from Guan Yan Report Network, China’s demand for office chairs was approximately 230 million units in 2020, with a market size of around RMB 26.5 billion. By 2026, the market size for office chairs is projected to reach RMB 37.6 billion.
However, prolonged sitting often leads to lower back pain, cervical spine damage, and spinal injuries. Consequently, many designers have focused on ergonomic principles to enhance the comfort of office chairs. Nevertheless, achieving personalized designs that cater to diverse user needs remains a significant challenge.
BackRobo Technology has also taken note of this development trend and is intervening through intelligent solutions.
Its independently developed smart chair utilizes intelligent sensing technology to calculate and deliver adaptive, multi-state comfort. By integrating data from lumbar pressure sensors, seat weight sensors, and prolonged sitting duration, the system jointly intervenes to enhance overall seating comfort.
BackRobo Tech Smart Office Chair
Its intelligent lumbar support can smartly detect sitting and standing states. Sitting down will automatically activate the adaptive lumbar mode, while standing up will put it into standby mode. During the sitting process, the intelligent lumbar support can conform to the lumbar position under different sitting postures at any time, providing simultaneous lumbar support. The position can also be manually adjusted to fix it at the user’s desired level of support.
To address issues associated with prolonged sitting, this smart chair can detect and monitor sedentary duration. When a user has been seated for 40 minutes or one hour (customizable via the mobile app), airbags inflate to prompt the user to stand up and engage in appropriate physical activity. If the user chooses to remain seated, the chair will initiate a lumbar massage for relaxation. Meanwhile, the chair collects and analyzes data such as sedentary duration, frequency of seating, and cumulative sitting time, generating data reports to facilitate user health management.
Han Daohu told VCBeat“Whether it is smart mattresses or smart chairs, they serve as our entry points into the broader health and wellness ecosystem. By perfecting hardware products such as smart office chairs and smart health-sleep mattresses, we aim to reach users as quickly as possible. Furthermore, by providing foundational services including user physical health data and health management, we deliver incremental value to our customers. The interaction between the company and its users will continuously feed back into the development of our technology, data, and services, creating a virtuous cycle.”
BackRobo Tech's Closed-Loop Ecosystem
During the communication with Mr. Han Daohu,"Closed Loop"This term is repeatedly mentioned, namely“Closed-Loop Integration of Solutions and Production Ecosystem”
"If the solution is a skyscraper, then the core technology is its foundation."
BackRobo Technology leverages its independently developed core technologies and non-contact health sensors to accurately capture user data such as heartbeat, respiration, heart rate, and body movements during lying and sitting positions. By embedding algorithms into the sensors, it further enables data accumulation.。From IoT modules to the Beike Health Cloud, and then to specific hardware such as chairs and mattresses, data is uploaded to the cloud.Subsequently, cloud-based analysis of user status enables the hardware to intervene in and improve the user’s physical condition, thereby enhancing data value. Ultimately, this establishes a closed-loop ecosystem that realizes the Internet of Everything.
In fact, BackRobo Technology has established a certain foundation for its current development.Han Daohu, founder of BackRobo Technology, is a serial entrepreneur. He established Shanghai Jiugong Industrial Co., Ltd. in 1999 and Anhui Jiugong Health Industry Co., Ltd. in 2003, and also served as co-founder of LeMoba, a shared massage chair brand.. Possesses extensive experience in industry, manufacturing, and product development.
A review of its experience reveals that,Han Daohu has completed three major transitions: from a traditional hardware enterprise focused on R&D and manufacturing, to an IoT company, and now to a firm specializing in AI-powered health hardware and internet technologies. These strides have laid the foundation for the establishment and future development of BackRobo Technology.
It is reported that Beike Technology has currently reached collaborations with companies such as Huawei and Xiaomi in the field of Internet of Things (IoT), further expanding channels for the commercial deployment of its enterprise-related products.
In the future, BackRobo Technology will further enhance user reach through e-commerce platform operations and offline retail deployment. By leveraging accumulated data, the company will continuously iterate its products, explore additional growth opportunities within its product ecosystem, and achieve comprehensive technological breakthroughs.