Zhirui Bio and Yidao Announce Strategic Partnership to Advance Scientific Weight Management

December 6, 2022,Zhirui Biology and Yidao Hold Strategic Cooperation Signing Ceremony in Shanghai, based on their shared vision for scientific weight management and the broader health and wellness sector, the two parties have forged a strategic alliance between Gelender, a brand under Zhirui Biology, and Yidao Platform, under Maichuan Health. Focusing on the scientific weight management segment, they will jointly drive innovation in products, business models, and user ecosystems. By catering to diverse user needs and preferences, they aim to explore new paradigms for scientific weight management and integrate channel and product pathways.

 Ms. Shi Xiufeng, General Manager of Zhirui Bio, and Mr. Zhang Xiaodong, Chairman of Maichuan Health, Sign Strategic Cooperation Agreement

Ms. Shi Xiufeng, General Manager of Zhirui BiotechIntroduction: When choosing weight management products, users are increasingly inclined toward healthy options that do not compromise their quality of life. To this end, Zhirui Biotech has established weight management as its core focus, extending its reach into the broader health and wellness sector.Launch of Gelender Scientific Weight Management Brand, leveraging innovative products and services to meet users’ dual needs for weight management and a high-quality lifestyle.

Mr. Zhang Xiaodong, Chairman of Maichuan HealthIt is stated that the Yidao platform under Maichuan is committed to promoting the lifestyle philosophy of “Health First, Proactive Health,” with weight loss being a crucial component for the public to achieve “Proactive Health.” The R&D philosophy behind Gelender aligns perfectly with both the values advocated by Yidao and the current health demands of consumers. Through this strategic partnership, we look forward to providing robust and efficient support for scientific weight management, leading its developmental direction, and benefiting a broad population with weight management needs.

Currently, under the strategic partnership between both parties, Zhirui Bio’s Gelender GVR-100 Dietary Fiber Solid Beverage has been launched.Medical Dao Heart SelectionThe platform’s “Scientific Weight Loss” channel brings together physicians from multiple departments at Yidao and health managers from Zhirui Biology, providing coordinated care through follow-up services.GVR-100 Dietary Fiber Solid Beverage, continuously helping customers establish healthy lifestyles.

Based on this collaboration, Gelender officially launches“G-Active: No Winter Weight Gain”Themed Campaigns: Regularly launch winter-themed science popularization content on scientific weight management to help users cultivate a G-style healthy lifestyle and achieve“No injections, no medication, no giving up gourmet food, no starvation”High-Quality Healthy Weight Management Goals: Opening a New Chapter in Physical Anti-Hunger Weight Management.

In the future, both parties will explore multi-level, multi-dimensional, and long-term in-depth collaboration in the field of scientific weight loss, leverage each other’s strengths, and jointly uncover greater possibilities for scientific weight management.

Yidao Platform, a subsidiary of Maichuan Health Group, leverages its deep insights into the healthcare industry to build a value chain for medical communication. It provides a professional learning platform for over 300,000 physicians and has established a physician-focused Multi-Channel Network (MCN) in the vertical health sector. Committed to addressing information asymmetry between doctors and patients through new media-based science popularization, Yidao aims to shape users’ health concepts with professional expertise, delivering high-quality health education and scientifically grounded health solutions.

Zhirui Bio adheres to its mission of “making weight management healthier and happier,” focusing on the research, development, and production of cutting-edge products in the field of scientific weight management. The company has established an international R&D center in Zhangjiang Science City, Shanghai, and a large-scale production base at the Xingyaogang Biological Industrial Park in Taicang, Suzhou, featuring a 100,000-class GMP-standardized production workshop. Additionally, Zhirui Bio has set up representative offices in the United States and France to oversee the selection of new technologies and promote global business collaborations, thereby providing healthy and enjoyable scientific weight management solutions and health management services to individuals with weight management needs.

Gelender, a physical satiety-based weight management brand under its portfolio, adheres to the R&D philosophy of “Innovation, Science, and Health.” Leveraging its independently developed GVR-100 intragastric volume-occupying microsphere technology, Gelender creates scientifically grounded weight management products to help users enjoy a slim and healthy lifestyle.

GVR-100 Intragastric Volume-Occupying Microspheres feature a unique three-dimensional hydrophilic network structure. Their capillary action enables rapid water absorption, causing the volume to expand up to 100-fold and maintain this expanded state for an extended period. When administered before meals, the microspheres rapidly absorb water and expand within the stomach, occupying gastric space to induce satiety. Upon mixing with food, they prolong the duration of satiety and counteract hunger. The expanded microspheres gradually pass into the small intestine, where they remain intact and are not absorbed. Upon entering the large intestine, their three-dimensional network structure disintegrates, releasing the contained water, and the microsphere particles are ultimately excreted in the feces.