How Can Internet Hospitals Achieve Sustainable Operations? Haihu Health Offers a Full-Chain Operational Service Solution

Let’s start with a set of figures: Within one month, HAIHU HEALTH assisted the Tuina (Chinese therapeutic massage) Department of a tertiary hospital in publishing over 100 professional medical videos on Douyin, achieving exposure to millions of consumer-end users. The online buzz spilled over into offline practice, propelling the department from a previously underperforming unit to a star department, with the number of patients served doubling. To meet the surge in patient demand, the department recently introduced evening outpatient services.

This is a small glimpse into the comprehensive operational services and solutions provided by HAIHU HEALTH Internet Hospital. As an internet healthcare construction and operation service provider, HAIHU HEALTH aims to serve the entire country of ChinaMedical Institutions, Internet Healthcare, and Digital Therapeutics CompaniesProviding one-stop comprehensive industrial support services encompassing infrastructure, system platforms, supply chain services, and full-scale marketing operations.

Currently, HAIHU HEALTH has established more than 80 internet hospitals and provides comprehensive operational services for nearly 80 hospitals and over 100 departments. It assists in the regular production of professional patient education and medical science popularization content, with total video views exceeding 100 million and having served more than 2 million patients.

2022In that year, two notable trends emerged in the internet healthcare industry: first, the number of online medical users exceeded 300 million, the number of internet hospitals surpassed 1,700, and the volume of internet-based diagnosis and treatment services continued to grow; second, regulatory measures for internet-based diagnosis and treatment and online drug sales were introduced, making medical quality and safety the central theme of development at this stage.

These two aspects indicate that China’s internet healthcare industry has transitioned from an era of infrastructure development to one of high-quality growth, with the focus shifting from the establishment of internet hospitals to sustainable operations.

However, achieving in-depth operations for internet hospitals is no easy task. First, for public medical institutions, which account for approximately 70% of the total number of internet hospitals established, it is not feasible to simply and crudely replicate offline business models due to constraints related to service scenarios, user habits, availability of service personnel, and their own institutional positioning. Instead, operational management personnel are needed to conduct research on internet hospital services, define boundaries and workflows to formulate requirements, and subsequently design product and operational plans. Yet, public hospitals lack the capacity to establish such teams.

Another major pillar of the internet healthcare industry, third-party internet healthcare platforms, also face a bleak operational landscape: there are numerous platforms, serious business homogenization, and vertical high-quality resources among various platformsLow level of integration, and no solution has yet been found to meet the needs of medical institutions from patient acquisition to operations. Based on this,HAIHU HEALTH has proposed an innovative approach: providing full-industry-chain ecosystem services to medical institutions and digital health enterprises to address their operational challenges.

Plan Before You Act. HAIHU HEALTH has successfully established a “Five Clouds, One Park” business architecture, centered on Haikang Cloud, Hailian Cloud, Haiyi Cloud, Haizheng Cloud, Haiyun Zhikang Internet Hospital, and the Haicheng Digital Medical Industrial Park project, to build a distinctive digital healthcare ecosystem.

According to reports, the business logic of HAIHU HEALTH’s “Five Clouds and One Park” lies inHAIHU HEALTH leverages the Haicheng Digital Medical Industrial Park and Haiyi Cloud, which serve medical institutions, internet healthcare providers, and digital therapeutics companies, as well as Haizheng Cloud for government entities. After providing operational qualifications and infrastructure support, HAIHU HEALTH delivers comprehensive, multi-tiered internet hospital operation and consulting services to medical institutions, hospital departments, and individual physicians through Haikang Cloud, a platform designed for doctors. Ultimately, by leveraging the supply chain ecosystem underpinned by Hailian Cloud, it achieves monetization of business operations and resources.

Among them,HAIHU Cloud is a comprehensive operational service tool for internet hospitals under HAIHU HEALTH., it will leverage the WeChat ecosystem to build a private domain traffic pool, providing medical institutions/departments/physicians with compliant construction, operation, and consulting services covering the entire business chain, including operational qualifications, platform access, supply chain support, customer acquisition and patient retention, as well as conversion and viral growth.

In empowering healthcare institutions, Hikvision Cloud builds a medical value chain centered on hospitals as IP cores for multi-platform operations, offering services in brand positioning, content planning, operational execution, and traffic assurance. Tailored service solutions are developed for hospitals of different types and tiers: For top-tier medical institutions, the focus is on establishing and consolidating their brand status as leading providers of high-quality medical resources; for second-tier hospitals, the emphasis is on amplifying the advantages of their specialized disease treatments and outpatient clinics, continuously delivering relevant specialty content to foster word-of-mouth dissemination and expand the influence of their specialties.

On Physician Empowerment,Mr. Yang Jiawei, Chief Market Strategy Officer of HAIHU HEALTH, shared a statement: “Doctors need only provide medical services, medical knowledge, and their time; everything else can be left to us.”HAIHU HEALTH has established its own MCN team, leveraging self-media platforms and short-video channels such as Douyin, WeChat Official Accounts, and Sina Weibo to consistently deliver content focused on specialized diseases and specialist outpatient services provided by medical experts. This strategy aims to enhance their individual influence and build their personal brands. In this process, HAIHU HEALTH will alsoLeveraging high-precision intelligent algorithms to achieve accurate user reach. Additionally, HAIHU HEALTH willAchieve effective conversion from public to private domains through the internet hospital platform, and continuously provide services to improve user retention rates.

Yang Jiawei introduced that HAIHU HEALTH operates its internet hospital as an independent business line, managed by a team of “Internet Hospital Operations Specialists” with backgrounds in the medical industry and expertise in internet operations. This team designs the operational framework from the top down for medical institutions, thereby activating existing resources and acquiring new growth.

For instance, the team integrated medical processes into the operations of the internet hospital from the perspectives of business model, medical characteristics, and user experience. Based on needs assessments and business data, they developed personalized product portfolios to continuously optimize doctor-patient and user interactions.

“Customer re-acquisition, operations, and monetization” are what set HAIHU HEALTH’s internet hospital operational services apart.The HAIHU HEALTH operations team formulates operational plans leveraging the unique features of its internet hospital, while planning and executing various online and offline activities—all within the framework of avoiding over-treatment—to drive growth in physician-patient user bases and improve clinical consultation conversion metrics.

HaiLian Cloud is the supply chain service platform under HAIHU HEALTH., empowering monetization through the HAIHU HEALTH supply chain ecosystem, and collaborating with other internet healthcare systems of HAIHU HEALTH to meet the fundamental needs of medical institutions, enterprises, and physicians, from customer acquisition to operations.

It is worth mentioning that,By leveraging the shared supply chain and service system established by HAIHU HEALTH, the company can rapidly connect physician expert resources with digital therapeutic products, thereby accelerating the implementation of digital therapies.

According to reports, HAIHU HEALTH has introduced leading enterprises from various sectors into the Haicheng Digital Medical Industrial Park, achieving a diverse and forward-looking layout of resources in pharmaceuticals and medical devices, medical big data, medical imaging, health management, and commercial insurance. HAIHU HEALTH provides comprehensive infrastructure services and an innovative collaboration platform for tenant companies, which in turn contribute their ecological resources to HAIHU HEALTH, thereby creating a virtuous cycle where the development of the medical ecosystem is immediately applied.

It is also in this process thatHAIHU HEALTH has established a shared supply chain and service system comprising pharmaceuticals and medical devices, healthcare and extended services, professional credentials and insurance, systems and information security, cloud services, and media and publicity.It is understood that the total revenue of more than 300 supply chain enterprises stationed in the park is expected to exceedOver 8,00010,000 yuan.

HAIHU HEALTH has successfully established its supply chain service platform, benefiting not only from its years of accumulated expertise in the supply chain sector but also from the substantial resource support provided by its robust shareholder base.

2022In June, HAIHU HEALTH completed its Series C financing. The lead investor in its seed round, Haemaide Fund; the angel-round investors, including high-quality industrial chain resources from the Hunan State-owned Assets Supervision and Administration Commission (Hunan SASAC) and Haier Capital; as well as Shuliao Technology, an ecosystem enterprise under Century Huatong (SZ: 002602) that initiated the Pre-A round, and the Shenzhen State-owned Assets Supervision and Administration Commission (Shenzhen SASAC), have all provided comprehensive empowerment and accelerated growth for HAIHU HEALTH in terms of industry recognition, professional expertise, and service depth.

HAIHU HEALTH has now completed the upgrade and transformation of its business from basic infrastructure for internet hospitals to in-depth online operations.Yang Jiawei revealed that HAIHU HEALTH will continue to refine its “Five Clouds, One Park” business model and plans to expand the replication of this model across China in 2023.

HAIHU HEALTH’s business layout may serve as a reference path for the in-depth operation of internet hospitals. To promote the sustained and sound operational services of internet hospitals, relying solely on a single system or platform is insufficient. Instead, it requires the integration of technical services, multi-dimensional operations, and a robust supply chain system, thereby merging products with business operations. By focusing on product functionality, user experience, diagnostic and treatment workflows, service efficiency, operational costs, and medical quality, internet hospitals can achieve high-frequency, high-efficiency, and high-quality user engagement.