In 2022, Kangji Medical celebrated its 18th anniversary, marking its coming of age. Since our inception at the turn of the century, we have pioneered the research, development, and manufacturing of minimally invasive surgical instruments. Over the past 18 years, we have weathered numerous challenges, emerging as a leader among the first batch of domestic companies dedicated to the field of minimally invasive surgical devices, and taking the lead in breaking foreign monopolies.

To date, we have grown intoThe Leading Enterprise in China's Minimally Invasive Surgery Sector and a Globally Leading Provider of Comprehensive Solutions for Minimally Invasive Surgery.

Eighteen Years of Refinement, A Fresh Start with a Renewed Identity. On the occasion of the 2023 New Year, Kangji Medical officially announces its brand revitalization and upgrade,Unveiling the New Brand Logo, Visual Identity, and SloganA refreshed brand image is a key representation of Kangji Medical’s corporate ethos and values, as well as an important vehicle for connecting Kangji Medical with its users.

We also hope that this upgrade of our brand image and philosophy will demonstrate Kangji Medical’s determination and actions in transforming into an international medical device company and a comprehensive surgical instrument platform.

● More Reliable, More Inclusive

The newly upgraded Kangji brand logo has been streamlined and simplified, primarily presented in the forms of “KANGJI” and “KANGJI 康基.” In terms of color scheme, structure, and stroke design, it inherits the brand DNA of Kangji Medical as a medical device company—characterized by rigor, focus, steadfastness, and reliability.

We adopt more international design concepts and techniques,Demonstrating Kangji Medical’s forward-looking vision as an industry leader, and its conviction and determination to go global, expand its reach, and serve physicians and patients worldwide.

● Dare to Break Through, Strive for Innovation

The unique design of the initial “K” in “KANGJI” embodies Kangji Medical’s proactive spirit of self-breakthrough and principled innovation, as well as its vibrant and upward life force. It also highlights Kangji Medical’s consistent commitment to innovation and its determined forward momentum in development.

Two decades ago, when the market for minimally invasive devices was monopolized by foreign companies and domestic enterprises had yet to emerge, Kangji Medical dared to be a pioneer. By conducting in-depth clinical insights and keeping pace with the latest minimally invasive technologies, it independently developed a range of surgical instruments tailored to clinical needs. This effort effectively broke the foreign monopoly, achieved numerous “firsts” in China, and provided Chinese doctors and patients with high-quality, reliable, and accessible minimally invasive surgical instruments.

Whether by taking the lead in establishing enterprise academician workstations and provincial-level enterprise research institutes within the industry, engaging in long-term “medical-engineering collaboration” for R&D innovation with top-tier tertiary hospitals in China, or making substantial investments in the development of surgical energy devices, surgical imaging systems, and surgical robots, we remain firmly committed to upholding integrity while driving innovation and breakthrough growth.

● Vibrant, Forward-Looking

In terms of brand’s primary color, Kangji Medical has adopted a unique “Insightful Blue,” which not only preserves the calmness and steadiness of the original logo’s blue but also infuses it with boundless vitality and a sense of technological sophistication. It also conveys our forward-looking vision and open-minded embrace of the wider world. In today’s climate of unfavorable global economic conditions and dynamic shifts in the industry landscape, weStrive to consistently maintain the resilience and confidence needed to withstand crises and achieve evolution.

Going forward, we will enter the international market with a more dynamic and globally oriented brand image, bringing Kangji Medical’s comprehensive minimally invasive surgical solutions to physicians and patients worldwide.

On this occasion, we simultaneously unveiled our new brand slogan—“Enlightening the Life.” This slogan embodies the sincere, compassionate, and altruistic philosophy that Kangji Medical has consistently upheld.It not only demonstrates Kangji Medical’s responsibility and commitment as a leading enterprise in China’s minimally invasive surgical industry, but also reflects its mission to provide healthcare services to doctors and patients worldwide, underpinned by a deep sense of duty and humanistic care.

● Focusing on Minimally Invasive Surgery, Committed to Safeguarding Lives

We focus on minimally invasive surgery, committed to in-depth research and development, aiming to provide doctors and patients with comprehensive, high-quality, reliable, and accessible total solutions for minimally invasive surgical procedures.We are rooted in life, dedicated to healing injuries, and committed to sustaining a better quality of life.

Therefore, Kangji Medical has always upheld and practiced a clinically oriented mindset of “derived from clinical practice, applied to clinical practice,” along with the product R&D philosophy of “collaborative creation and joint development through industry-academia-research partnerships.” By understanding physicians’ needs and attending to patients’ demands, we deliver professional, reliable, and accessible products and services that precisely address clinical pain points, safeguard patients’ lives and health, and convey the value and warmth brought by medical technology.

● Promote academic exchange and support physicians’ professional growth

Since its establishment, Kangji Medical has taken the promotion and popularization of minimally invasive surgery as its mission. We have built a cutting-edge academic exchange platform, collaborated with leading experts across China to carry out academic promotion and training initiatives such as “Weekend Operating Rooms,” and established the Kangji Single-Port Academy.

Kangji Medical’s flagship product, “endoscopic surgical instruments,” is widely used as a standard clinical tool in renowned hospitals such as Peking Union Medical College Hospital. Through long-term, in-depth exchanges and collaborations with China’s first generation of minimally invasive surgeons and their successors, we have provided them with support, accompanied their professional growth, and witnessed the development of China’s minimally invasive surgery industry.

● Strengthen R&D and manufacturing to drive industry development

Kangji Medical has always stayed true to its original aspiration, diligently pursuing R&D and steadily promoting production. Our nearly two decades of accumulated excellence in technology and manufacturing craftsmanship have established our position as an industry leader.

Kangji Medical was recognized as a National High-Tech Enterprise under Key State Support in 2008, received the “Hidden Champion” enterprise title from Zhejiang Province in 2016, and was awarded the Hangzhou Municipal Government Quality Award in 2021. Kangji’s enterprise R&D center has been successively accredited as a Hangzhou Municipal High-Tech Enterprise R&D Center, a Zhejiang Provincial High-Tech Enterprise R&D Center, and a Zhejiang Provincial Key Enterprise Research Institute, among other designations.

“Treat every patient as your own family member, and meticulously refine every product” is the code of conduct ingrained in Kangji Medical’s DNA, and a consensus shared by all Kangji employees.We continuously enhance our professional capabilities in clinical research, technological R&D, manufacturing, and customer service, aiming to drive the development of R&D and manufacturing standards for the minimally invasive surgery industry. By collaborating with industry peers, we strive to advance technological progress and foster the growth of the ecosystem for China’s minimally invasive surgery sector. Meanwhile, through high-quality products, we actively promote import substitution, expand into global markets, and serve doctors and patients worldwide.

● Convey employee care and promote organizational evolution

As a medical device company, we prioritize life above all; as a publicly listed company, we have always placed our employees at the core.Kangji Medical is committed to creating a warm, family-like atmosphere characterized by gentleness, kindness, care, and mutual support for its employees. The organization’s development and evolution are driven by the collective efforts and contributions of every employee, while its progress and growth enable all employees to share in its achievements.

Therefore, we strive to build a more comprehensive and human-centric corporate culture and organizational system, actively focusing on employees' personal growth and career advancement, thereby achieving a virtuous cycle of symbiosis, mutual progress, and shared development between the enterprise and its employees.

In 2022, marking a new starting point for our brand revitalization, we were fully imbued with the vision and conviction to create a better future and safeguard human health.Year One of Adulthood: Renewed and Upgraded, Bridging the Past and Future; The Future Is Here: Upholding Integrity, Innovating Boldly, Breaking Boundaries.

Kangji Medical will continue to deepen its clinical insights, keeping pace with and even leading the latest minimally invasive technologies. By driving development through innovation and enhancing operations through brand strength, we are committed to providing comprehensive minimally invasive surgical solutions for doctors and patients worldwide. Ultimately, we aim to continuously advance minimally invasive surgical techniques in China and globally, promote the widespread adoption of minimally invasive procedures, and convey the beauty of life to the world.