New Journey Health Group Becomes Largest Shareholder of Aixin Life, Establishing a Four-Pillar Integrated Healthcare Ecosystem
On January 3, 2023, the Beijing Bureau of the China Banking and Insurance Regulatory Commission (CBIRC) disclosed on its website that it had approved Aixin Life Insurance Co., Ltd. (“Aixin Life”) to increase its registered capital. Aixin Life issued an additional 320 million shares, all of which were subscribed by Beijing New Milestone Health Industry Group Co., Ltd. (“New Milestone Health Industry Group”), a wholly-owned subsidiary of New Milestone Health Group. Following the capital increase, Aixin Life’s registered capital will rise from RMB 1.7 billion to RMB 2.02 billion, with New Milestone Health Group holding 15.8416% of the total share capital and becoming the largest shareholder of Aixin Life.
Since then,New Milestone Health Group will forge a new pattern of synergistic development across its four core sectors—healthcare, elderly care, pharmaceuticals, and insurance—thereby establishing a closed-loop ecosystem for the broader health industry., particularly by promoting the deep integration and innovative development of the new “prevention, control, treatment, care, and rehabilitation” medical-elderly care system with “insurance.”
New Journey Health Group has grown and developed while implementing the Healthy China strategy, emerging as a reformer, innovator, and leader in China’s healthcare sector. Its business currently spans medical services, elderly care, and pharmaceuticals. The group holds controlling interests in and manages nearly 40 hospitals rated at Level II Grade A or above, along with 200 primary healthcare institutions across nearly 20 provinces in China. It operates a total of 30,000 hospital beds, boasts more than 150 provincial- and municipal-level key clinical specialties, and delivers over ten million patient visits annually.
In recent years, New Journey Health Group has leveraged its “1+N” model—comprising one comprehensive general hospital and multiple specialized branch hospitals—to establish several regional medical centers. This initiative aims to expand the capacity of high-quality medical resources and promote their balanced regional distribution, while simultaneously developing specialized chain institutions featuring oncology, women’s and children’s reproductive medicine, and addiction psychiatry and psychology. Based on an integrated medical-elderly care model combining “geriatric hospitals + elderly care centers,” the Group has constructed a comprehensive system encompassing “disease prevention, chronic disease control, multidisciplinary treatment, in-hospital rehabilitation, and elderly care.” This framework has given rise to tertiary geriatric hospitals such as Dongying Honggang Hospital (Dongying Geriatric Hospital) and Luoyang New Journey Hospital, along with nearly ten age-friendly hospitals, offering a viable and replicable solution for healthy aging to address the challenges posed by an aging population.
In the pharmaceutical sector, New Milestone Health Group’s subsidiary Duyiwei Pharmaceutical has obtained approval numbers for 36 drug varieties, including 8 listed in the Chinese Pharmacopoeia and 3 designated as nationally protected traditional Chinese medicine (TCM) products. The company offers a series of products such as Duyiwei Capsules, Shenqi Wuweizi Tablets, Maiping Tablets, Qianlie Antong Tablets, and Cough-Relieving and Phlegm-Resolving Syrup, which are widely used in the treatment of cardiovascular, orthopedic, gynecological, and oral diseases. Notably, the “Duyiwei” trademark has been recognized as a Well-Known Trademark in China. Leveraging its unique therapeutic efficacy, Duyiwei Pharmaceutical has also developed “Duyiwei Toothpaste,” which effectively combats dental plaque, gingivitis, and oral ulcers. Several product lines have already been launched and are highly favored by consumers. The group’s successful strategic layout in the TCM sector provides practical support for the development of the TCM industry and the inheritance of TCM culture.
After New Journey Health Group became the largest shareholder of Aixin Life Insurance, its industrial layout will evolve from the current tripartite structure of “medical care, elderly care and wellness, and pharmaceuticals.”Expanded into four major pillars: “healthcare, elderly care and wellness, pharmaceuticals, and insurance”。
New Journey Health Group’s medical care, elderly care and wellness, pharmaceuticals, and insurance sectors are not merely a simple portfolio of businesses; rather, they represent an organic integration and innovative development among these four pillars, particularly through the deep fusion of the novel “prevention, control, treatment, care, and wellness” integrated healthcare model with insurance services. As the infrastructure of the health industry, medical care will provide application scenarios, technical support, and specialized empowerment to the elderly care and wellness, pharmaceutical, and insurance sectors.
New Journey Health Group, after becoming the largest shareholder of Aixin Life InsuranceIndustrial strengths in “healthcare, elderly care, and pharmaceuticals,” coupled with a distinctive new integrated model of “prevention, control, treatment, rehabilitation, and elderly care,” will converge with the advantages of the insurance industry to create a closed-loop ecosystem for the broader health sector.. Based on the new medical-elderly care system of "prevention, control, treatment, rehabilitation, and elderly care" plus insurance, a continuous service industrial chain of "medical care, rehabilitation, elderly care, and insurance" will be formed.
The integrated service value chain of “medical care, health management, elderly care, and insurance” will first become a reality in Beijing and will then be replicated and promoted in the Beijing-Tianjin-Hebei region, the Yangtze River Delta, the Pearl River Delta, and the Chengdu-Chongqing region.。
In accordance with the Group’s development strategy, New Milestone Health Group will invest in the construction of 1,000 chain-based elderly care and wellness beds in the Beijing area in 2023. These facilities will fully integrate critical care treatment, rehabilitation medicine, and the management of geriatric and chronic diseases into the elderly care sector, thereby filling a gap in the industry. As part of its layout of elderly care and wellness institutions in Beijing, New Milestone Health Group will promote the adoption of insurance products such as commercial health insurance, long-term care insurance, chronic disease insurance, and direct billing for claims. This initiative aims to achieve complementary advantages and deep integration of resources, comprehensively serving the public and meeting customer needs by providing full-lifecycle risk management and integrated medical, elderly care, and wellness services. The goal is to create a continuous service loop characterized by “treatable geriatric conditions, recoverable critical illnesses, home-based micro-services, and insurable payment options.”
Over the next five years, New Milestone Health Group will invest in and construct more than 10,000 new health and elderly care beds in key regions including the Beijing-Tianjin-Hebei area, the Yangtze River Delta, the Pearl River Delta, and the Chengdu-Chongqing region. These efforts aim to make positive contributions toward addressing China’s aging population challenge and alleviating the most pressing concerns faced by households. These health and elderly care facilities will leverage the advantages of commercial insurance payment mechanisms to create a more integrated service system combining “basic medical insurance + commercial insurance,” thereby effectively reducing out-of-pocket medical expenses for the public. Meanwhile, “Dingling Doctor,” the internet healthcare platform under New Milestone Health Group, will provide online services including disease prevention, consultations, medication guidance, and management of treatment and rehabilitation processes. This extends healthcare services into a comprehensive service chain covering pre-event prevention, in-process management, and post-event reimbursement, helping to address customer needs more holistically while generating greater corporate value.
The 20th National Congress of the Communist Party of China made significant strategic arrangements for elderly care and insurance. Regarding elderly care, the Report to the 20th National Congress specifically emphasized the need to “implement a national strategy for actively responding to population aging and develop both elderly care services and the elderly care industry.” In terms of insurance, the Report specifically pointed out that we should “promote the orderly integration of multi-tiered medical security systems, improve the critical illness insurance and medical assistance systems, establish a long-term care insurance system, and actively develop commercial medical insurance.” New Milestone Health Group has acquired a stake in Aixin Life Insurance,Implemented the strategic arrangements outlined in the spirit of the 20th National Congress, achieving high-quality integration of healthcare and insurance.。
Aixin Life Insurance, established in Beijing in June 2017, stands out as a particularly distinctive insurer among China’s numerous life insurance companies. From its initial “Five Clouds” strategy at inception to its clear and resolute “Medical-Care-Nursing · Insurance” blueprint, Aixin Life has remained steadfastly committed to the “Insurance + Medical and Elderly Care” model, deeply cultivating services for family clients.
After five years of development, Aixin Life Insurance has established six insurance branches covering the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Pearl River Delta. Its subsidiaries—Aixin Medical, Aixiaoxin Outpatient Clinics, and Xiangrong Elderly Care Stations—have built a community- and home-based medical and elderly care service system for customers. Its wholly-owned subsidiary, Aixin Insurance Brokerage Co., Ltd., is striving to establish an effective risk control and credit system, while actively exploring the application of the MGA model and digital renminbi technologies in the insurance sector. The Aixin Guardian Charity Foundation focuses on the prevention, treatment, and assistance of congenital diseases in children, providing sustained support particularly for children with autism, congenital heart disease, and rare diseases.
As a pilot operator for Beijing’s Long-Term Care Insurance (LTCI) program, Aixin Life Insurance has collaborated with dozens of elderly care institutions over the past four years to deliver professional and compassionate care to seniors with severe disabilities, earning widespread acclaim from the government, regulatory authorities, and families of disabled elders. Its proactive exploration in integrating commercial charity with public welfare philanthropy within the insurance sector best embodies the true spirit of “Aixin” (love and care). In line with its development plan, Aixin Life Insurance has completed its initial strategic layout and investments during its first five years of operation, and is projected to achieve profitability ahead of schedule in 2023, with sustained profit growth in subsequent years.
New Horizon Health Group Takes Stake in Aixin Life Insurance,Its industrial advantages in healthcare, elderly care, and pharmaceuticals will be translated into development advantages for Aixin Life Insurance., with the support of industrial resources from its major shareholders, Aixin Life Insurance will be revitalized. This will not only contribute to the construction of a sustainable multi-level social security system and promote the orderly integration of multi-level medical security, but also help fully realize the national strategy of expanding domestic demand by “accelerating the improvement of an elderly care service system that coordinates home-based, community-based, and institutional care, and integrates medical and health services with elderly care.”
New Milestone Health Group, guided by its mission to “ensure everyone has access to better health services,” will fully leverage the industrial strengths of its four pillars—medical care, elderly care and wellness, pharmaceuticals, and insurance. By continuously integrating innovation, the Group will seize opportunities arising from the Healthy China initiative and the national strategy for addressing population aging, contributing New Milestone’s practical experience to Chinese-style modernization. It is committed to becoming the most trusted and respected world-class health group.