Hisense Medical Deepens Middle East Market Penetration Through Strategic Partnership with Leading Distributor L Company

Recently, Hisense Medical signed a strategic cooperation agreement with Company L, a mainstream distributor in the Middle East, at Arab Health 2023. Company L will serve as the official distributor and service partner for Hisense Medical in the UAE market. It is reported that both parties will leverage their respective strengths to accelerate the business deployment and market expansion of Hisense’s ultrasound imaging equipment in the UAE.

Group Photo of the Signing Ceremony Between Hisense Medical’s International Marketing Team and Company L’s Team

Headquartered in Dubai, United Arab Emirates, with branches in Saudi Arabia, Kuwait, Qatar, Egypt, India, and other regions, Company L is one of the most influential integrated providers of medical solutions in the Middle East, boasting robust medical resources in the UAE market. The signing of this strategic cooperation agreement marks a further deepening of Hisense Medical’s independent brand internationalization strategy, following its successful entry into the Middle Eastern market last year, and will help achieve new breakthroughs in its ultrasound business.

Li Meng, General Manager of the International Marketing Department at Hisense Medical, stated, “Expanding into overseas markets under our own brand, showcasing Hisense Medical’s technological prowess, and building end-user confidence in our products are currently critical priorities. As an official partner of Hisense Medical, Company L will provide us with strong confidence to promote Hisense ultrasound systems in this highly competitive market.”

 Customers Stopped by the Booth to Experience Hisense Ultrasound

The signing ceremony was held at Arab Health, one of the world’s largest comprehensive professional medical device exhibitions and the biggest medical trade show in the Middle East. The event attracted a significant number of healthcare professionals and medical device distributors from the Middle East and North Africa for visits and partnership negotiations. At this year’s exhibition, Hisense Medical co-exhibited with Company L, showcasing its independently developed HD60 series color Doppler ultrasound systems. The systems’ clear image quality and convenient, intelligent operation drew considerable attention from numerous professionals.

It is reported that Hisense Ultrasound has obtained overseas certifications including the EU CE MDR, US FDA, and South Africa’s SAHPRA, entering the markets of 11 countries such as South Africa, the United Arab Emirates, Iraq, Indonesia, Thailand, and Germany. Relevant sources stated that since Hisense Medical entered the Middle East market in 2022, it has garnered strong market reputation and positive user feedback. This strategic cooperation with Company L is of milestone significance, contributing to the development of local healthcare capabilities while adding new momentum for Chinese brands expanding globally.