Zhenruwang Launches 'Worry-Free Medical Escort' Service Targeting Global Zhejiang Merchants

When individuals living alone, the elderly, or patients seeking medical care away from home fall ill, the first hurdle they face is navigating complex diagnostic and treatment processes on their own.

Registration kiosks, appointment terminals, examination rooms, consultation rooms, and pharmacy windows resemble various stations within a maze. Unfamiliar with the hospital layout, patients can only navigate through it, their way impeded by shoulder-to-shoulder crowds. Amidst the throng, one can still hear slightly anxious inquiries: “Excuse me, do you know where the CT room is?” Even young, able-bodied individuals complain repeatedly after a single visit to the hospital.

The uneven distribution of high-quality medical resources has become an undeniable fact. Many patients seeking care away from their hometowns are forced to live in cramped accommodations near hospitals while awaiting test results, simply to facilitate access to medical services. On a broader scale, population aging is intensifying; public data indicate that the number of “empty-nest” and elderly individuals living alone has reached 118 million.

Various factors have given rise to the demand for medical accompaniment services, aiming to better assist patients in alleviating their concerns and difficulties.Zhenru Network launches a new "Worry-Free Medical Care" service system,Leverage resource advantages across both online and offline channels to better serve patients and their families.

A study examining nearly 1,300 medical visits found that having a companion during consultations facilitates doctor-patient communication, helps patients remember medical advice, assists them in decision-making, and enables them to better convey their condition to physicians. Doctors also support the presence of companions during medical visits; 60% of physicians indicated that companions help them gain a better understanding of patients, while 46% stated that companions enhance patients’ own understanding.

To ensure that Zhejiang entrepreneurs across the globe can seek medical care in Beijing with peace of mind, saving time and effort for patients and their families, was the original intention behind Yang Yin, founder and chairman of Zhenru Network, entering the patient escort market. By integrating existing resources, Zhenru Network has launched professional patient escorts to provide comprehensive accompaniment throughout the entire medical consultation process.At this stage, the key target audience for Zhenru Network comprises over 15 million Zhejiang merchants worldwide.

William Kissick, a professor at Yale University in the United States, proposed the famous “impossible triangle” of traditional healthcare systems: under given constraints, it is difficult for a country’s healthcare system to simultaneously achieve “improved quality of medical services, increased accessibility to medical services, and reduced prices for medical services.”

Busy large tertiary hospitals face constraints in physician resources, physician energy, and care resources. How to improve the quality of medical services has become a challenging issue for hospitals as they repeatedly weigh benefits against costs. Meanwhile, guideline documents such as the Action Plan for Further Improving Medical Services are being vigorously implemented across various regions, creating an urgent need for hospitals to comprehensively enhance their medical service capabilities. In this context, patient escort services, supported by social forces, have quietly emerged.

As an emerging service, medical accompaniment not only assists patients with appointment scheduling, queuing for examinations, payment and medication pickup, and companionship during consultations, but also helps address medical and healthcare-related issues encountered by patients. From a third-party perspective, such services can not only fill the gaps in the patient’s healthcare journey but also alleviate the increasingly strained doctor-patient relationship.

It is worth noting that the market size of this niche segment is highly attractive. Industry practitioners estimate that the annual market for medical escort services in Beijing is approximately RMB 550 million. According to publicly available statistics, there are currently over 15 million Zhejiang entrepreneurs across China and overseas, with those in the Beijing area alone numbering in the tens of thousands.

The market prospects are vast, and the industry remains in a blue-ocean stage. Seizing this strategic opportunity, Zhenru.com established the Beijing Zhejiang Merchants Health Service Department to vigorously develop the “Worry-Free Medical Care in Beijing for Global Zhejiang Merchants” initiative, enabling Zhejiang entrepreneurs worldwide to save time and effort while enjoying seamless access to healthcare services.

Any emerging field inevitably undergoes a nascent, unregulated phase. Currently, the market for medical appointment accompaniment and patient escort services is fragmented and chaotic, with practitioners dispersed across the sector. The industry lacks relevant policy regulations, as well as systematic and standardized service frameworks.

In response to these challenges, Zhenru Network has also embarked on its own exploration. “We are breaking away from the traditional model of medical and elderly care services by integrating conventional offline services with internet-based operational models. We are deeply exploring and implementing a shared development mechanism to build a fast, efficient, intelligent, and standardized one-stop platform that provides end-to-end direct access to medical consultation and patient escort services,” Yang Yin pointed out, succinctly highlighting the current focus of their development.

This end-to-end, one-stop medical escort and direct-access service is an ultra-convenient healthcare channel specifically designed for patients and their families. It helps address urgent needs for medical consultations, diagnostic tests, hospitalization, surgery, and personalized special services, significantly reducing both the time and cost associated with seeking medical care. Patients can quickly book appointments with specialist experts at renowned Grade 3A hospitals across China, enjoying a streamlined, one-click healthcare experience.

Previously, Zhenru.com held discussions with patient escorts in the Beijing area, aiming to forge a strong alliance, share resources, and achieve in-depth cooperation to provide personalized, customized services for patients. “Through Zhenru.com’s one-stop, end-to-end platform for direct access to medical consultation and escort services, we seek to better serve patients while ensuring standardized platform management, thereby maximizing the resolution of practical challenges patients face in accessing medical care,” expressed Yang Yin.

However, the short duration and standardized processes of medical escort services make it challenging to deeply explore service potential and establish in-depth operational relationships between platforms and users.

Zhenru.com leverages a comprehensive strategic approach to break new ground, gradually integrating the entire industry chain and emerging as a vital force in building the grand framework of Healthy China.

Vertically, from the perspective of the medical consultation process, current one-stop, end-to-end patient escort services primarily include rapid appointment registration, medical card creation and number retrieval, guided consultation, expedited outpatient care, queue management for payments, scheduling of examinations, hospitalization, surgeries, and bed assignments, as well as medication pickup on behalf of patients. These services establish a comprehensive, full-scenario healthcare experience from admission to discharge.

"Combining different stages such as waiting, consultation, and treatment, Zhenru.com's Zheshang Health Service Department will customize exclusive services according to actual needs."

Before the consultation, elite health managers (composed of medical and healthcare professionals) assist patients in organizing their medical records and mastering key points for effective doctor-patient communication. During the consultation, the manager serves as a “liaison,” conveying the patient’s condition more thoroughly to the physician and translating the physician’s diagnosis and treatment recommendations into concise, plain language for the patient. For serious, rare, or complex diseases, multidisciplinary team (MDT) consultations are provided to ensure greater peace of mind during the care process.

Upon completion of the diagnosis and treatment cycle, patients no longer receive only a static medical order sheet. Professional healthcare consultants provide emotional support and send post-consultation reminders for follow-up visits. For patients with chronic diseases requiring long-term management, professional and convenient home nursing services are provided to track and intervene throughout the entire disease diagnosis and treatment process.

From a horizontal perspective on healthcare access channels, we have established a comprehensive service system comprising online text-based medical consultations, telephone consultations, direct escort services for offline medical visits, in-home consultations, and remote video consultations, thereby creating an omni-channel, multi-dimensional pathway that covers every touchpoint of the patient journey.

Multiple Measures in Parallel: Providing Patients with a Real-Time Online “Health Steward”General practitioners are available online 365 days a year, 24/7. Patients can consult with them face-to-face via video or by phone at any time through their mobile devices, addressing various health concerns and clinical disease issues.

For patients in need, the Zheshang Health Services Department of Zhenru Network can provide access to premium medical resources and services, VIP personalized comprehensive health check-ups, and health management.

To break through the ceiling on market penetration, Zhenru Network has turned its attention to employee health management. This sector represents a lucrative opportunity long coveted by internet giants. By providing enterprises with standardized and scalable health management services, Zhenru Network can not only unlock new sources of traffic and user growth but also enhance user stickiness and increase willingness to pay.

Driven by this, Zhenru Network’s Zheshang Health Service Department has established an employee health service system that delivers functions including employee health intervention, occupational disease prevention and control, chronic disease management, health product and service offerings, mental health promotion, and dietary health intervention.

Behind such large-scale, in-depth business operations lies the strong support of extensive medical resources. Zhenru.com has established deep collaborative relationships with more than 1,000 experts from authoritative medical institutions, including the National Cancer Center/Cancer Hospital of the Chinese Academy of Medical Sciences, the Chinese People's Liberation Army General Hospital, Peking Union Medical College Hospital, the China Rehabilitation Research Center, Guang'anmen Hospital of the China Academy of Chinese Medical Sciences, Xiyuan Hospital of the China Academy of Chinese Medical Sciences, Peking University Cancer Hospital, and China-Japan Friendship Hospital.

Zhenru.com has launched a comprehensive upgrade to its one-stop medical consultation and accompaniment service, expanding an online-offline integrated model for healthcare management and bridging the “last mile” of medical service delivery. By providing continuous end-to-end support—including in-person consultation accompaniment, intra-visit follow-ups, and post-consultation care—the platform aims to establish a new benchmark for full-cycle health management characterized by “excellent service and humanistic care,” ensuring worry-free medical access for Zhejiang entrepreneurs worldwide.

In the future, Zhenru Network will continue to prioritize the value of health services.