Adherence-Based Private Domain Operation: A New Model to Drive the Second Growth Curve in the Healthcare Industry
Affected by policies such as volume-based procurement and the National Reimbursement Drug List, the revenues of some pharmaceutical companies have fluctuated, leading to a slowdown in their growth trajectory. In this context, as traditional operational models hit a bottleneck in driving business growth, pharmaceutical companies and distributors are increasingly turning to consumer-side user operations to unlock new value, rather than relying on high-cost customer acquisition strategies.
For pharmaceutical companies with an established customer base, unlocking the value of existing users will be an effective way to break through bottlenecks and create a second growth curve. Many pharmaceutical companies have increased repurchase rates by conducting online operations for users of offline pharmacies or stores. This compliance-focused private domain operation model helps enterprises achieve a faster business closed-loop transition from To B to To C, thereby tapping into the lifetime value of end-users. At the same time, it increases user engagement and builds brand reputation while boosting revenue.
How Can a Private-Domain Operation Model Focused on Adherence Help Companies Build a Second Growth Curve?February 28, 2023 (Tuesday) 20:00-21:00，VBSelectJoining HandsA Lifetime of Healthy Pregnancy, co-hosting an online live open lecture. This session will focus on《A New Model of Private-Domain Operations for Adherence: Building the Second Growth Curve for the Healthcare Industry》Exploring Effective and Sustainable Growth in the Healthcare Industry: Insights from Practical Case Studies
Scan the QR code in the poster below to register for the live stream:
1What is private domain operations, and what are the differences between private domain operations and user operations?
2What is compliance-oriented private domain operations? What are the differences between compliance-oriented and outreach-oriented private domain operations?
3Why is adherence-focused private domain operations considered the second growth curve for the healthcare industry?
4Besides enhancing monetization capabilities, what other core values does private-domain operations for adherence offer?
5How to Build a Private Domain Operations System for Healthcare Adherence?
Founder and General Manager of a Pharmaceutical E-commerce Platform, a Digital Marketing Company for Pharmaceutical Enterprises, and a Pharmaceutical Informatics Company
[Recommendation: ★★★★★]
Heads of relevant departments at pharmaceutical e-commerce platforms, digital marketing firms for pharmaceutical companies, and pharmaceutical informatics companies
[Recommendation: ★★★★★]
Founder and General Manager of a Technology Insurance Enterprise and Health Management Company
[Recommendation: ★★★★]
If you belong to the above-mentioned groups or have products that urgently need conversion, be sure not to miss this content-rich open class.
Graduated from the University of Science and Technology of China with a Master’s degree in Management Science and Engineering. Previously served as Senior Consulting Director at Analysys International, focusing on the technology and internet sectors, with expertise in corporate strategy, marketing, and operational design. As Chief Marketing Officer at Cogobuy, oversaw the group’s overall market operations, founded the supply chain platform “Yingdan” (Hard Egg) and served as its General Manager, successfully facilitating the company’s IPO. Possesses extensive experience in acquiring tens of millions of users, building private-domain community ecosystems with millions of members, and brand marketing management.
Haoyun Yisheng leverages community-based scenarios, supported by WeCom and SCRM systems, to provide comprehensive private-domain operational services centered on health management for enterprises in the broader health industry. It helps clients establish direct-to-consumer (DTC) private-domain relationships with their end consumers, with professional teams providing managed operations for the private-domain ecosystem. Unlike traditional outreach-oriented private-domain operations, Haoyun Yisheng’s compliance-focused approach fosters higher user trust and delivers superior data performance. While private-domain user conversion rates on other platforms remain at around 1%, the daily conversion rate on Keke, Haoyun Yisheng’s private-domain e-commerce platform focused on maternal and infant health services, has reached as high as 10%, with user repurchase rates soaring to 60–70%. Its average transaction value is also three to four times higher than that of industry peers. To date, Haoyun Yisheng has managed user communities totaling over one million members.
“VCBeat Select Open Course” is one of the branded columns under VCBeat’s “VCBeat Select” initiative. Focusing on pain points in healthcare development and systematic solutions, it leverages an online live-streaming platform for knowledge sharing and exchange. By continuously inviting seasoned industry practitioners and experts to co-develop a series of thematic courses, it aims to provide medical enterprises with in-depth, high-value practical insights. VCBeat Select Open Course: Making the selection of knowledge simpler.
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