Aesthetic Medicine SaaS Platform RuiMeiYun Secures Over RMB 10 Million in Series A Funding with 90% Product Renewal Rate
This article is reprinted from 36Kr, by Hai Ruojing and Lei Zhenyi.
Aesthetic Medicine SaaS Provider “Ruimei Cloud” Completes Over RMB 10 Million in Series A Financing, Exclusively Invested by International Venture Capital Firm Artesian InvestmentThe funds will be primarily used to enhance customer experience, expand the sales team and channel infrastructure, and accelerate the company’s transition from a product-driven model to a service- and sales-driven model. Heju Growth served as the exclusive financial advisor for this round of financing.
Ruimei Cloud was established in 2016. After nearly four years of research and development, with an R&D investment of approximately RMB 30 million prior to launch, it rolled out its first hospital-side management system in early 2020—a SaaS integrated platform centered on CRM (customer lifecycle management) and tailored for the medical aesthetics industry. Currently, Ruimei Cloud has achieved a market share of over 5% in the medical aesthetics sector, with an overall renewal rate exceeding 90%, and is projected to achieve sustained profitability by June or July 2023. Its business development strategy focuses on vertically expanding its reach to more medical aesthetics institutions and horizontally extending into consumer healthcare service providers such as dental, ophthalmology, and other specialty clinics.
Jin Dou Ji, founder of Ruimei Cloud, along with co-founders Xinghua Wu and Xiayi Lin, are all serial entrepreneurs. Prior to focusing on the medical aesthetics sector, they were engaged in entrepreneurship related to software development for traditional hospital information systems. In the early stages of establishing Ruimei Cloud, the team recognized that while the medical aesthetics industry was in an upward trajectory and moving toward greater standardization, it comprised a large number of institutions yet still required standardized and digitalized solutions during its development process. Individual medical aesthetics service providers typically serve tens of thousands of clients, whose demands are diverse. The service and conversion pathways are complex and long-term, necessitating automated systems to establish supportive mechanisms that streamline processes, deliver more personalized services, build customer loyalty to medical service institutions, and increase repurchase rates. This is precisely why Ruimei Cloud chose to build an integrated operations and management platform centered around a CRM system.
In addition to CRM, the Ruimei Cloud integrated system also includes ERP and HIS systems, as well as marketing tools such as external community management platforms, internal medical aesthetics business operation systems, and downstream channel distribution modules. “In the past, medical aesthetics institutions had to rely on manual efforts to integrate data across various applications, exporting it to Excel for categorization and analysis. An integrated platform can avoid ‘data silos’ within institutions and eliminate data noise,” Ji Jindou told 36Kr. From front-end customer acquisition and clinic workflow management to in-store consumption, medical quality management, after-sales service, financial reconciliation, and data analysis, the system enables full lifecycle management of individual customers. This allows for the provision of precise, real-time, and effective user profile data and analytics, assisting institutional operators in decision-making and ensuring implementation through supervision and execution.
To facilitate data entry for staff at medical aesthetic institutions, Ruimei Cloud has aimed for maximum simplicity and clarity in its product interaction design. “We primarily embed certain actions seamlessly into the workflow steps; if an action is not completed, users may be unable to proceed to the next step. Of course, all such processes are governed by permission controls. While the underlying logic is complex, the front-end interaction remains simple,” explained Ji Jindou. He added that the company plans to develop a low-code platform in the future, enabling institutions to build personalized management systems through composable modules.
Image provided by the company
Built upon its proprietary modules, the Ruimei Cloud Integrated Platform offers a “power strip”-like ecosystem that enables third-party applications to be plug-and-play. For instance, on the marketing front, it integrates with multiple third-party mini-programs such as Weimob and Youzan, while bridging third-party data with the institution’s own data within the platform, thereby ensuring that relevant tools are well-aligned with business operations.
Another example is the “Cloud Call” feature. Ruimei Cloud has partnered with four service providers to integrate cloud calling services into its integrated platform ecosystem. In this process, third-party tools primarily charge based on usage. Acting as a centralized procurement entity, Ruimei Cloud bundles these services and provides them to hundreds of downstream medical aesthetics institutions, earning a share of the profits.
In addition, third-party tools integrated into Ruimei Cloud include an AI assistant for marketing automation, facial recognition, and user profiling, with the potential introduction of ChatGPT for human-computer interaction in the future. The current CRM system supports “customer inventory,” allowing the system to automatically filter target customers through complex condition settings and even automate functions such as telephone follow-ups.
“To meet customer needs, we have integrated third-party SaaS solutions, enabling institutions to achieve a closed loop of adaptability and execution in specific scenarios. Ruimei Cloud has become the digital hub for institutional data generation, distribution, integration, and analysis.” In addition, Ruimei Cloud has begun piloting a supply chain marketplace, inviting equipment and consumable brands and distributors in the consumer healthcare sector to join; it also facilitates centralized procurement for its existing downstream clients, thereby enhancing the bargaining power of mid-tier and long-tail institutions.
It is understood that Ruimei Cloud’s current customer base comprises approximately 10% leading medical aesthetics brands, 40% chain stores, and 30%–40% independent stores. The majority are direct-to-consumer medical aesthetics service providers. “Stores such as light medical aesthetics clinics, medical aesthetics clinics upgraded from lifestyle beauty salons, dental clinics, ophthalmology hospitals, and sleep centers are showing an upward trend. Our customer base will number in the hundreds of thousands,” Ji Jindou told 36Kr.
Ji Jindou attributes the renewal rate of over 90% to the fact that, “For SaaS, the core is still service. Ruimei Cloud has established a customer success team. When they visit clients on-site, they do more than just teach them how to operate the system; they bring with them methodologies refined over years of industry immersion, advising clients on operational strategies, data metrics, and service portfolio configuration methods used by high-performing institutions. Furthermore, we conduct service follow-ups every three months, thereby fostering trust among institutions. The ultimate competitive barrier, in fact, lies in long-term cooperation built on trust.”
In terms of customer acquisition channels, Ruimei Cloud has historically relied primarily on word-of-mouth referrals and existing clients bringing in new ones. Following this round of financing, the company will also enhance brand awareness and achieve scalable expansion through offline industry summits, referral-driven growth among its existing customer base, and online platform advertising.