Pharmaceutical Digital Marketing Forum | Post-Volume-Based Procurement Era: Unveiling the Latest Trends in Pharma Digital Marketing

In recent years, the ratio of selling and general expenses to revenue for leading global pharmaceutical companies has approached 50%. How to improve sales and marketing efficiency has become an urgent issue for pharmaceutical companies worldwide. In 2022, numerous suppliers from both within and outside the industry began to compete in laying out their strategies, deepening the digital marketing process of pharmaceutical companies, extending further from physician outreach and education to patient management. Currently, looking at the entire pharmaceutical marketing industry, domestic pharmaceutical digital marketing is still in its early stages, with the whole sector focusing on accumulating data and maintaining existing resources. Domestic pharmaceutical enterprises started later than foreign counterparts in terms of marketing innovation, and there are gaps in organizational structure and management practices compared to top multinational corporations.

The 7th Future Healthcare Top 100 Conference features a special forum on digital marketing for pharmaceutical companies, comprehensively exploring topics such as the process of digital transformation in pharmaceutical marketing, capital allocation strategies, methods to sustain growth curves in pharmaceutical marketing, and future development opportunities for China’s pharmaceutical digital marketing industry.

2023 Future Healthcare Top 100 Conference, hosted by VB100, VCBeat, and Eggshell Research Institute, with strategic partnership support from Shanghai Zhangjiang Group, will be grandly held at the Shanghai Zhangjiang Science Hall from May 5–7, 2023. Led by Academician Robert Langer and IEEE scientists, nearly 500 industry luminaries will convene for three main forums and 31 hot-topic forums!