Zdeer Left Point Launches China's First Multi-Channel Digital Hearing Aids with Online Fitting Capability

In the hearing aid market, foreign brands account for over 90% of China’s market share due to their early development and mature technology. Their sales model is predominantly based on offline fitting, with inflated product prices; medical-grade devices typically cost more than RMB 20,000 for a pair. The remaining 10% of the market is served by domestic small and medium-sized enterprises, which mainly offer low-cost analog hearing aids. These products fail to adequately address hearing loss in terms of both wearing comfort and auditory compensation. Consequently, this payment-capacity-driven market effectively excludes the vast majority of individuals with genuine hearing needs.

Positioned as a provider of all-scenario tech-driven medical and healthy living solutions, zdeer (Zuodian) is a typical representative of emerging Chinese tech brands in the hearing aid sector. VCBeat’s Select New Product Review, Issue 18, invitesWang Lijun, Partner and CMO of Zuodian Technology; Chen Bisheng, Partner and CTO of ZuodianProduct Introduction.

1. Professional Technology-Driven Medical Brand;

2. Breaking the monopoly of high-priced imported products, online fitting leads domestic hearing aid technology;

3. 16-channel imported chip for refined processing, delivering truly clear hearing assistance;

4. Exquisite Details, Comfortable and Practical.

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Wang Lijun

Co-founder and CMO of Zuodian

A serial internet entrepreneur, possibly the originator of the concept of “consumer healthcare,” he has dedicated himself for over a decade to e-commerce operations, product development, and digital marketing centered on “general health,” demonstrating steadfast commitment and long-term vision.

Chen Bisheng

Co-founder and CTO of Zuo Dian

Led the establishment of the ZuoDian Research Institutes in Wuhan and Shenzhen. Adhering to a user-needs-driven R&D philosophy, focused on delivering health product solutions and supporting product commercialization, resulting in multiple flagship products including the ZuoDian Smart Hearing Aid and Sleep Aid Device.

zdeer ZuoDian: A provider of all-scenario tech-medical and healthy lifestyle solutions. Upholding the value proposition of “Light, Slow, and Nurturing Living,” it leverages a tripartite perspective of intelligent science, health philosophy, and lifestyle aesthetics to deliver solutions addressing the three core health needs of young people in their daily lives: wellness maintenance, preventive care, and therapeutic nurturing.

The company operates self-built manufacturing facilities in Xuchang, Henan Province, and Changsha, Hunan Province; has established dual R&D centers in Wuhan and Shenzhen; adheres to long-term value creation; deeply engages in the greater health industry; builds professional barriers; and has successfully secured over 2,000 independent patents. It has completed four rounds of financing totaling hundreds of millions of yuan from investment institutions including Tiantu Capital, Hillhouse Ventures, Haiquan Fund, Qingliu Capital, Cowin Capital, and Country Garden Venture Capital.

“Artery Select New Product Launch” is a live-streaming program under “Artery Select” that supports medical enterprises in launching innovative products. The program’s mission is to support the milestone launch of every medical innovation product.

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