How LKK Design Became a Powerhouse in the Medical Industry with Over 100 Collaborations

Already a well-known name in the design community, LKK LuoKekuo Innovation Design Group (hereinafter referred to as “LuoKekuo”) welcomed its first healthcare client, “Choicemmed,” in its fifth year of establishment. It was precisely with this design solution that LuoKekuo secured an international patent and won China’s first Red Dot Award for a medical device, helping the client achieve a thousand-fold return on investment.

Since then, LKK has built its reputation in the medical and broader healthcare industries, emerging as a highly competitive integrated innovation design group in China. It has progressively provided end-to-end services—spanning product commercialization consulting and innovative design—to more than 30 renowned medical enterprises, including GE, United Imaging, BGI Genomics, Runxin, and Yigao, completing over 100 collaborative projects to date.

Rococo Medical Partner Enterprises

After decades of significant accumulation, this company, which specializes in providing category innovation consulting and comprehensive design solutions for industry clients, has officially launched its vertical strategy in the medical sector by establishing the Luokeke Medical Product Innovation Center (hereinafter referred to as “Luokeke Medical”). Aligning with the major trend of “domestic substitution” in the medical device industry, it is determined to extend its full-chain services—covering product strategy, strategic consulting, comprehensive brand design, product innovation design, interactive experience design, structural R&D design, electronic hardware and software development, supply chain mass production, and product incubation—to all aspects of the medical and broader health industries.

Luokeke Vertical Medical Strategy Release

2023 is a brand-new year of renewal for all things.

Against the backdrop of a large population base, accelerating aging, technological innovation, and deepening healthcare reforms, the medical and health industry is exhibiting rapid growth and accelerating the release of its potential. According to Frost & Sullivan’s estimates, the market size of China’s medical device industry is expected to reach RMB 1.24 trillion in 2025, with a compound annual growth rate (CAGR) of 10.2% from 2021 to 2025. By 2032, it is projected to increase to RMB 1.82 trillion, representing a CAGR of 5.6% from 2025 to 2032.

The increasing technological sophistication of medical devices, higher utilization rates, and sustained policy support have facilitated the gradual integration of patient-centric principles into all aspects of healthcare delivery. Contemporary medical devices exhibit distinct requirements and characteristics that differ from those of traditional medical devices.

Historically, most medical devices have suffered from pain points such as monolithic industrial design, complex user interfaces, and poor user experience., not only may it increase the difficulty for healthcare professionals in operating medical equipment, but it may also evoke feelings of helplessness, fear, and despair in patients when confronted with “cold” medical devices. Clearly,Traditional product design methods can no longer meet current demands.

Currently,To seize the current opportunities in the healthcare industry and secure a competitive advantage in a fiercely contested market, companies must strengthen their product innovation capabilities, actively explore new approaches to improving the care-seeking experience and enhancing patient satisfaction, and develop novel medical devices that align with market demands and user expectations.

Recognizing the opportunities within, Luokeke Medical has decided to prioritize its development in the healthcare sector. Leveraging over a decade of accumulated expertise, a comprehensive medical service workflow, and a robust methodology, the company has successfully established its brand in the healthcare industry, earning recognition from numerous renowned medical enterprises and startup teams.

LKK Healthcare Partners

Unlike the traditional design industry,In the design of medical devices, one cannot focus solely on aesthetics; it is also necessary to strike a balance among key elements such as regulatory compliance, functionality, human-centered design, and feature richness.During the product design process,It is essential not only to strive to shorten the product design cycle, enhance product development efficiency and responsiveness, and reduce product costs, but also to incorporate ergonomic principles into human-centered design, thereby improving product customization and effectively boosting practical application efficiency and operability.

Years of accumulation in the design industry have enabled Chen Chen, General Manager of Luokeke Medical, to identify the hidden value opportunities behind this, namelyEffective medical design also requires comprehensive insights into the industry and its development trends to enhance product competitiveness, brand strength, and consulting capabilities.

In terms of product strength, LKK Medical emphasizes aesthetics, usability, and human-centered design, developing new medical devices that align with market demands and user expectations. Regarding brand strength, LKK Medical delivers efficient and high-quality product delivery and maintenance services by focusing on product quality, cost-effectiveness, and after-sales support. In terms of consulting capabilities, LKK Medical maintains comprehensive industry insights, grasping trends and changes. By sustaining collaborations with clinical experts and research institutions, it provides professional and innovative solutions that comply with medical device regulations and standards, ensuring product safety and reliability.

It is under the guidance of this direction thatLKK Medical focuses on the vertical healthcare industry, leveraging a core model of “Consulting + Design” and integrating capabilities in industrial design, structural R&D, and supply chain management. It provides a comprehensive, deeply specialized five-in-one medical product innovation service system encompassing product strategy consulting, innovative product design, brand building, supply chain management, and marketing consulting.. Designed to facilitate the commercialization of medical products,Provide greater empowerment across the six major milestones: core technology, productization, clinical trials, regulatory registration and filing, sales growth, and business ecosystem development., creating high-quality medical products and driving corporate growth.

Five-in-One Deeply Verticalized Medical Product Innovation Service System

Having established a comprehensive innovation service system, LKK Medical has extended its 19 years of accumulated design expertise, along with its foundational methodologies—such as the “Three Views of Product,” “Five Senses of User Experience,” and the “4D Innovation Principles”—into the healthcare sector. This approach truly leverages cutting-edge design research methods to facilitate precise product positioning, minimize R&D detours for enterprises, ensure high-quality product implementation, and further build sustained, robust market vitality for products.

Taking “Lovary,” a new brand under Yisheng Jiankang focused on home-based testing and health management, as an example, Luokeke Medical began collaborating with the company in 2022 to jointly develop offerings from multiple perspectives, including brand consulting, product consulting, innovative product design, structural R&D, product packaging, and brand design.The First Precision Micro-Testing Product for Women’s At-Home Ovarian Health Assessment Solution.

Lovary Collaboration Cases

“At the time, product design faced many challenges, such as how women could independently perform needle insertion and how to ensure safety and seal integrity during blood sample shipment. The LKK Medical team continuously iterated on their proposals throughout the process, ultimately overcoming these hurdles by collaborating with enterprises to develop quantitative collection devices. Together, they established Lovary’s brand positioning as an ‘Expert in Ovarian Health Testing’ and pioneered the category of ‘At-Home Ovarian Health Assessment,’” said Chen Chen.

In addition to home-testing products, Luokeke Medical has also collaborated with Emus to launch the AmaKris SR1, a version 2.0 robotic device for minimally invasive prostate sampling surgery., deeply integrating robotic technology with clinical needs to create a product that combines industrial design aesthetics, clinical requirements, and stable performance.

This minimally invasive prostate surgery robot, featuring a proprietary design, reduces the wound area during sampling, effectively lowering the risk of postoperative inflammation and shortening recovery time. Furthermore, the device can be utilized for the diagnosis of urological malignancies in various large hospitals. Currently, the product has achieved initial commercial mass production, validating its value.

Aemus Prostate Surgery Robot: Collaborative Case Studies

It is worth mentioning that,The HALOS All-in-One Gene Data Analysis System, jointly developed by BGI Labs and Luokeke Design, won the 2022 iF Design Award for its exterior design and user-friendly functional layout, earning international recognition.

“Most patients’ sequencing tests need to be conducted at external hospitals, and the process is extremely cumbersome and complex. Meanwhile, the large number of peripheral devices required for analysis and computation by laboratory gene sequencers, along with the complicated and messy cabling between these devices, has led to widespread space constraints in laboratories. To address these issues, the project team streamlined and optimized the relationships among all devices, conducted in-depth interviews with laboratory technicians and maintenance personnel, and subsequently provided a comprehensive solution tailored to hospital testing environments. Through human-centered functional layout and aesthetic design, effective utilization of laboratory space was achieved. The flexibility to combine or separate the front-end processors and servers facilitates mass production in later stages, effectively reducing the company’s investment costs and operational maintenance difficulties, while also demonstrating BGI Laboratory’s pursuit of aesthetics in the field of gene sequencing.” Wang Xiao, General Manager of South China Medical, elaborated on the product design philosophy.

Case Study: Collaboration on the HALOS All-in-One Gene Data Analysis System with BGI Labs

Why Does Luokeke Medical Possess Such Strong Brand-Building Capabilities?

In fact, before truly focusing on the vertical healthcare sector, LKK had already accumulated 546 domestic and international design awards, including Red Dot, iF, and Red Star; served over 200 Fortune Global 500 companies and more than 300 China Top 500 enterprises; deeply engaged in fields such as intelligent robotics, consumer retail, transportation, healthcare, cultural creativity, and public utilities; and facilitated the market launch of over 10,000 projects. The Group’s extensive experience has endowed the LKK Healthcare team with 23 sets of professional methodologies and systematic processes, while its teams covering the three major regions of East China, South China, and North China enable LKK Healthcare to provide comprehensive, collaborative, and efficient services to clients.

Led by Chen Chen, the LKK Healthcare team provided a detailed breakdown of its service processes for user and product strategies. After balancing product aesthetics, functionality, human-computer interaction, and user experience, the team conducted a comprehensive assessment of pros and cons to drive targeted innovation.

It is precisely for this reason that Rococo Medical has enjoyed a smooth trajectory, with its medical product design solutions accumulating over 200 awards. Moreover, the team’s comprehensive services—spanning product commercialization consulting and innovative design across the entire value chain—have consistently earned the favor of Fortune 500 healthcare companies and pioneering startup teams.

Since the release of the “Special Examination and Approval Procedures for Innovative Medical Devices” in 2014, the innovative medical device sector has experienced rapid growth. According to data from Guotai Junan Securities, as of December 2022, more than 400 products had entered the special review channel for innovative medical devices, with 189 products approved for market launch, reflecting a year-on-year increase in approvals. Structurally, even in relatively mature segments, technologies continue to evolve, driving a sustained rise in demand for product innovation.

The wave of domestic substitution has provided Chinese medical device manufacturers with an opportunity to overtake competitors on the bend, while also bringing new opportunities to medical design firms such as Luokeke Medical.

Reviewing the clients served and products designed by Luokeke, it is evident that the company has consistently upheld professionalism and dedication in every client engagement. Adhering to its philosophy of standing shoulder-to-shoulder with enterprises through comprehensive, end-to-end support services, Luokeke helps businesses integrate their upstream and downstream operations and establish a closed-loop product ecosystem, ultimately enabling them to achieve a win-win outcome in both commercial and social value.

Next,LKK Medical will continue to expand its user base, striving to become the design partner for more Fortune 500 companies and contributing to the advancement of medical devices. In addition to horizontal expansion, the LKK Medical team also aims to vertically extend its services by investing in and improving the industrial supply chain, integrating links including design, R&D, and manufacturing to truly establish a closed-loop corporate ecosystem.

Reference Article:

1. Guotai Junan Securities: Opportunities in the Innovative Medical Device Industry Are Drawing Near

2. Medical Device Design Based on Emotional Design