In recent years, the pet population in China has surged, ushering in a period of rapid growth for the pet industry. To strengthen technological innovation as the core driver of the pet industry’s development, promote in-depth exchanges and cooperation in technological innovation within the pet sector both domestically and internationally, and provide more opportunities for mutual interaction among investment institutions and enterprises, the National University Pet Industry Alumni Joint Conference, in collaboration with Maibo Capital, plans to hold the “2023 Pet Industry Technological Innovation and Investment & Financing Forum” in Hangzhou on November 16–17, 2023.
Themed “Steadfast Progress through Incremental Innovation,” the forum conducted in-depth discussions on key topics such as development trends in the pet industry, the translation of technological innovations into industrial applications, and policy interpretation, with the aim of promoting high-quality development of China’s pet industry.
Time:November 16–17, 2023
Location:Hangzhou Chengbei Wenlan Hotel
Honorary Chairman of the Forum:
Zhai Huqu (Former Alternate Member of the Central Committee of the Communist Party of China, Former President of the Chinese Academy of Agricultural Sciences)
Yu Kangzhen (Counselor to the State Council; Former Vice Minister of the Ministry of Agriculture and Rural Affairs of the People's Republic of China)
Li Defa (Academician of the Chinese Academy of Engineering)
Li Shoujun (Chairman of Ringpu Biotechnology and Ruipai Pet Healthcare)
Chairperson:
Xue Tingwu (Researcher at the National Committee of the Chinese People's Political Consultative Conference Silk Road Planning Center, Former General Manager of China Animal Husbandry Group)
Feng Zhongwu (Chairman of the China Agricultural Science and Technology International Exchange Association, Former Vice President of the Chinese Academy of Agricultural Sciences)
Rotating Chair:
Zhou Liming (Chairman of Ningbo Sansheng Biotechnology Co., Ltd.)
Qiu Jiajun (Secretary of the Party Committee and Chairman, Guobang Pharmaceutical Group Co., Ltd.)
Hosted by:
China Agricultural Science and Technology International Exchange Association, China Animal Husbandry Industry Group Co., Ltd., Zhongguancun Strategic Alliance for Technological Innovation in Traditional Chinese Veterinary Medicine, Huanong Property Insurance Co., Ltd.
Co-organized by:
Maibo Capital, National Feed Engineering Technology Research Center, Petshini Cute Pet Planet (Hangzhou) Co., Ltd., China Agricultural University Pet Industry Alumni Association, Northwest A&F University Pet Industry Alumni Association, Huazhong Agricultural University Alumni Association Pet Industry Federation, South China Agricultural University Pet Industry Alumni Association, Northeast Agricultural University Pet Industry Alumni Association, Sichuan Agricultural University Pet Industry Alumni Association, Southwest University Pet Industry Alumni Association, Nanjing Agricultural University Pet Industry Alumni Association, Jiangsu Agri-animal Husbandry Vocational College Pet Industry Alumni Association, Zhongguancun Standardization Association
Co-organizing Units:
Ruipai Pet Hospital Management Co., Ltd.
Ningbo Sanyou Biotechnology Co., Ltd.
Guobang Pharmaceutical Group Co., Ltd.
Weilong Trading (Shanghai) Co., Ltd.
Zoetis (Shanghai) Enterprise Management Co., Ltd.
Guaibao Pet Food Group Co., Ltd.
Jiangsu Nanjing Agricultural University Animal Pharmaceutical Co., Ltd.
MSD Animal Health (Shanghai) Co., Ltd.
Zhejiang Small Animal Protection Association
Beijing Oubofang Pharmaceutical Technology Co., Ltd.
Shanghai Xinyuan Animal Pharmaceutical Co., Ltd.
Boehringer Ingelheim Animal Health (Shanghai) Co., Ltd.
Elanco (Sichuan) Animal Health Co., Ltd.
Co-organizers:
Zhongnong Pet Nutrition Research Institute (Jiangsu) Co., Ltd.
Nanjing Future Venture Capital Center (Limited Partnership)
Chongchong Culture Media (Shanghai) Co., Ltd.
Nanjing Yichen Cultural Communication Development Co., Ltd.
Supporting Organizations:
Shihua Nuokang Technology Development (Beijing) Co., Ltd.
ZhongAn Online P&C Insurance Co., Ltd.
Luoyang Huizhong Animal Health Care Co., Ltd.
Zenyaku Kogyo Co., Ltd.
Zhejiang Hisun Animal Health Products Co., Ltd.
Addison (Beijing) Biotechnology Co., Ltd.
Shenzhen Lingnuo Biotechnology Consulting Co., Ltd.
Tianjin Guaiguai Animal Hospital Co., Ltd.
Jiangsu Jiyu Biopharmaceutical Technology Co., Ltd.
Beijing Huichong Biotechnology Co., Ltd.
Organizer:
Nanjing Agricultural University Pet Industry Alumni Association
Eastern and Western Small Animal Clinical Veterinarian Conference
Nanjing Le'aiyou Pet Services Co., Ltd.
Strategic Media Partners:
China Veterinary Publication, East-West Veterinary, China Animal Health, Pet Medicine Publication.
Industry and Professional Media:
China Investment Network, China Science and Technology Highlights, China Finance Network, Asia Pet Expo, Pet Industry Home, YaoDu, VCBeat, EqualOcean, 36Kr, 35Dou, PatSnap, PharmaCube, Daily Economic News, Tencent, Sohu, NetEase, Phoenix New Media, Sina, Jinri Toutiao, Baidu, Financial Herald, Yidian Zixun, Pet Talent Network, Chinese Veterinary Medicine Alliance, Meichong Daka Show, Nuanyi Technology, Pet News Channel, Chongyike, Yi Chongwu, Chongchong Media.
Other Media:
Global Online, International Finance Network, Xinhua Online, China Business Network, China Enterprise Report, Enterprise Daily, Business Information, Financial Reports Network, Zhongxun Network, Daily News Chinese Edition, Beijing Window Network, Huaxun Network, CITIC Network, Daily News Network, Finance China Network.
Forum Schedule:
Plenary Session(The final agenda and guests are subject to change on-site.) | ||
November 16, 2023, 13:30–18:00 Location: Hangzhou Chengbei Wenlan Hotel | ||
13:30-18:00 Concurrently | Investment and financing matchmaking, media interviews, and government industrial park liaison | |
Sci-Tech Innovation Enterprise/Product Exhibition | ||
Opening Ceremony Moderator: Xue Tingwu, Chairman of the Forum on Technological Innovation and Investment & Financing in the Pet Industry; Researcher at the Silk Road Planning Center of the National Committee of the Chinese People's Political Consultative Conference | ||
13:30-13:40 | Addresses by Leaders from the Ministry of Agriculture and Rural Affairs, Chinese Academy of Agricultural Sciences, Zhejiang Province, and Hangzhou City | |
Address by Leadership | Zhai Huqu, Former Alternate Member of the Central Committee of the Communist Party of China, Former President of the Chinese Academy of Agricultural Sciences Yu Kangzhen, Counselor to the State Council, Former Vice Minister of the Ministry of Agriculture and Rural Affairs | |
Keynote Address Moderator: Zhong Yougang, President of the Pet Industry Alumni Association of China Agricultural University | ||
13:40-14:25 | “How the Capital Market Views the Pet Industry” | Peng Jiale Vice President, Research Department, CITIC Securities Senior Analyst, Agriculture, Forestry, Animal Husbandry, and Fishery Sector |
"Examining the Current State of China's Pet Food Industry and Its Opportunities and Challenges in the Global Market Through the Growth Journey of Guaibao" | Qin Hua Chairman, Guaibao Pet Food Group | |
“Development Trends in the Capital Market of China’s Pet Industry” | Huang Senyou General Manager, Pet Business Division, Jinding Capital | |
Pet Industry Presidents' Roundtable President and Secretary-General of the National University Pet Industry Alumni Association Moderator: Zhai Yanqi, Managing Partner at Maibo Capital | ||
Chapter 1: Era Opportunities – Drivers of Growth in the Pet Industry Chairing Institution: Guobang Pharma Chapter Chair: Qiu Jiajun Host: Zhao Xianjun, Vice President of the Pet Industry Alumni Association of Northwest A&F University | ||
14:55-15:55
| “Driving Forces and Policy Directions of China’s Pet Industry Development” Official Perspectives on the Future Direction of China’s Pet Industry and Policy Interpretation | Feng Zhongwu Director, Veterinary Bureau of the Former Ministry of Agriculture |
“Development Directions and Breakthrough Strategies for China’s Animal Health Enterprises from the Perspective of the Global API Market” | Qiu Jiajun Party Secretary and Chairman of the Board, Guobang Pharmaceutical Group | |
《Analysis of the Pet Market with Chinese Characteristics and Trend Forecast for the Pet Industry Ecosystem》 | Li Shoujun Chairman of the Board, Ruipai Pet Hospital Management Co., Ltd. | |
"Insights and Impacts of Interdisciplinary Studies on the Development of China's Pet Pharmaceutical Market from an International Perspective" | Dai Jianjun China Pharmaceutical University, Deputy Secretary of the Party Committee | |
15:55-16:10 | Tea Break, Investment and Financing Matchmaking, Exhibitions, Open Media Interviews, Interviews with Industry Influencers | |
Chapter 2: China Speed—Technological Innovation Accelerates the Development of China’s Pet Industry Chairing Institution:Jiangsu Nanjing Agricultural University Animal Pharmaceutical Co., Ltd.Session Chair: Wang Zigen Moderator: Shi Dayou, Advisor to the Pet Industry Alumni Association of South China Agricultural University | ||
16:10-17:25 | “Current Status and Development Trends of Pet Food Technology in China” | Dr. Yi Wu China Agricultural University, National Feed Engineering Technology Research Center |
"Current Status of Global Pet Vaccine Development and Opportunities and Challenges for Chinese Animal Health Companies" | Dr. Yuxiu Liu General Manager, Luoyang Huizhong Animal Health Care Co., Ltd. | |
"Pathways to Breakthroughs in China's Pet Drug R&D from the Perspective of Global Research and Development Trends" | Dr. Li Jing Chairman, Beijing Oubofang Pharmaceutical Technology Co., Ltd. | |
“Opportunities and Challenges for China’s Pet Pharmaceuticals from a Market Perspective” | Wang Jun General Manager, Pet Business Division of Hisun Animal Health | |
《Prospects for the Application of Innovative Drugs and Therapies in Pet Healthcare and Treatment》 | Professor Hao-Shu Luo Chairman, Beijing Weijiexin Biotechnology Co., Ltd. | |
17:25-18:10 | 【Born for You】- Zhongsheng Beian Launch Event | |
18:10- | Adjournment; Open Networking | |
Plenary Session(Final agenda and guests subject to change on-site) | ||
November 1, 20237Day09:00-17:20 Venue: Hangzhou Chengbei Wenlan Hotel | ||
09:00-17:20 Concurrently | Investment and Financing Matchmaking, Media Interviews, Government Industrial Park Liaison | |
Sci-Tech Enterprise/Product Exhibition | ||
Chapter Three: Global Perspective—The Leadership of International Animal Health Companies in Technological Innovation Chairing Institution: France Veillon Chapter Chair: Lin Yongwei Moderator: Lü Jun, President of the Pet Industry Alumni Association of Northeast Agricultural University | ||
09:00-10:15 | “The Era Significance and Value Exploration of the Pet Industry” | Liu Chang Assistant Director of Huafu Research Institute, Huafu Securities; Head of the Major Consumer Sector Team |
"Strategic Direction and Strategy for Global Business Development of MSD Animal Health" | Hou Yingzi Merck Animal Health, Associate Director of Business Development | |
“China’s Pet Food Industry: Development Stages and Opportunities from the Perspective of Global Trends and Trajectories” | Yu Ming General Manager, China Region, Perion Pet Food Canada | |
“Historic Opportunities and Global Development Prospects for Traditional Chinese Veterinary Medicine in Pet Care” | Wang Da Director, Edison (Beijing) Biotechnology Co., Ltd. | |
"Global Development Landscape of Veterinary Medical Devices and Opportunities and Challenges for Chinese Enterprises" | Liu Ruideng Deputy Editor-in-Chief of Yi Pet, Head of CRO at Pet Duo | |
10:15-10:45 | Tea Break, Investment and Financing Matchmaking, Exhibitions, Open Media Interviews, Interviews with Industry Influencers | |
Chapter 4: A Capital Perspective – Navigating Investment and Financing in the Pet Industry Chairing Institution: Huannong Property & Casualty Insurance Chapter Chair: Wang Yu Host: Sun Xiaoqiang, Secretary-General of the Pet Industry Alliance of the Huazhong Agricultural University Alumni Association | ||
10:45-12:00 | "Strategic Planning for Investment Projects and Investment Risk Control" | Prof. Baoshan Senior Vice President, Allpku Consulting Group |
"Selection of High-Quality Investment Targets and Growth Potential Analysis for Chinese Pet Pharmaceutical Companies" | Dr. Cui Wei Investment Research Analyst, Taipu Life Sciences | |
《Current State of Financing for Chain Pet Hospitals in China: Opportunity or Dilemma? What Are the Future Trends?》 | Liu Xiya Co-CEO, Ruichen Pet Hospital Group Co., Ltd. | |
"Exploring Investment Opportunities in Animal Protection and Pet Pharmaceuticals in the Greater Bay Area" | Pang Kezhan Chairman, Shenzhen Lingnuo Biotechnology Consulting Co., Ltd. Assistant to the Chairman, Yuanqin Zhi Capital | |
"Opportunities and Challenges for Huadong Medicine in Building a Strategic System for Pet Pharmaceuticals" | Yang Qingwen Huadong Medicine, Director of Business Development | |
12:00-13:00 | Self-Service Lunch & Break Dining Location: Buffet Restaurant | Conference Attendees |
Chapter 5: Cognitive Upgrade – Investment and Financing Pathways and Industry Report on China’s Pet Industry Host: Zhang Weidong, Secretary-General of the Pet Industry Alumni Association of Nanjing Agricultural University | ||
13:00-13:40 | In-Depth Dialogue, Roundtable Debate (Recording + Live Broadcast) Hotspots in Investment and Financing for the Pet Industry | Industry Representatives, Fund Institution Representatives, Investment Institution Representatives (2 Industry Representatives + 3 Investors) |
13:40-14:40 | "Pet Food Industry Investment Trends: A Technical Perspective" | Wang Tianfei Science writer, founder of the pet nutritionist profession in China, and investor in multiple pet food projects. |
"AIoT Big Data and Pet Health Management" | Prof. Liu Fenghua Secretary-General of the Strategic Alliance for Technological Innovation in Traditional Chinese Veterinary Medicine Industry | |
"The Era of Benevolent Economy - Trends in the Development of the Pet Economy" | President Zhu Shuilin Zhejiang Pet Industry Association, Zhejiang Small Animal Protection Association | |
“Prospects for the Cute Pet Cultural and Creative Industry: Insights from the Petsney International Photography Competition” | Zhou Ying Famous Host of Hangzhou Television | |
Financing Company Roadshow & Project Launch | ||
14:40-15:00 | Tea Break, Investment and Financing Matchmaking, Exhibitions, Open Media Interviews, Interviews with Industry Influencers | |
15:00-16:00 | Financing Enterprise Roadshow — Experts Provide Investment and Financing Advice | (6 Projects) Project Solicitation and Screening in Progress |
16:00-17:00 | University or Research Institute Innovation Project Launch / Pet Industry Fund Launch / Government Pharmaceutical Industrial Park Launch | (12 projects) Project solicitation and screening in progress |
Closing Ceremony of the Forum | ||
17:00-17:05 | Award Ceremony | |
17:05-17:10 | Closing Remarks | |
17:10-17:15 | Hangzhou Consensus Release & Forum Handover Ceremony | |
Government Industrial Park Matchmaking | |
November 16–17, 2023 | Showcase of Government-Backed Pharmaceutical, Veterinary Drug, and Pet Industry Parks Across China; Preferential Matching with Corporate Support Resources |
Financed Companies Display Wall Investment and Financing Information Release and Demand Matching Message Stream (Wall) | |
November 16–17, 2023 | Financing Enterprise Showcase Wall (Paid Display) |
Investment and Financing Information Release & Demand Matching Message Board (On-site)Free(for wall display) | |
The forum features a dedicated pitch session for companies seeking financing, where industry experts and seasoned investors will provide investment and financing advice to participating companies, significantly enhancing their fundraising opportunities. The call for high-quality projects is still open; we welcome enthusiastic registrations.
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Business Negotiation and Consultation for Financing Enterprises:

Forum Registration:
Forum Attendee Pre-Registration Is Now Open! Free Registration Limited to the First 30 Participants!
Before November 10: CNY 688 per person; after November 10: CNY 988 per person. The registration fee covers conference lunch, materials, and other related costs. Transportation and accommodation expenses are to be borne by attendees.

Enterprise/Institution Registration Channel:
