Zhenru Network Expands into Medicinal-Food Health Products, Launching New Strategic Track

Since its inception, Zhenru.com has taken it as its mission to empower the health of hundreds of millions of women, dedicating itself to safeguarding and promoting the well-being of Chinese women through a professional, authoritative, and systematic service framework. After three years of refinement and continuous innovation, Zhenru.com has steadily strengthened and broadened its competitive moat in the field of women’s health, emerging as a well-recognized brand in this sector. Now, this health services brand is formally expanding into the product domain, ranging from women’s health products to medicinal and dietary supplements, setting sail toward the broader horizons of the general health industry.

Since its inception, Zhenru Network has focused on the breast health issues that most trouble women. The "Report on Breast Diseases in China," released by the China Population Association in 2019, shows that up to 52.4% of patients with breast diseases are asymptomatic, and the prevalence of mammary gland hyperplasia among women reaches as high as 49.7%. Starting with health science popularization services and leveraging strong industry resources, Zhenru Network has built a systematic platform for breast health knowledge. As an executive director unit of the China Medical Education Association, Zhenru Network has been committed from the outset to creating a professional and authoritative knowledge base for public health education. Through articles and images, short videos, medium-to-long-form videos, and live streaming, it has brought top-tier experts and professors to women across China in a multidimensional way. By establishing China’s leading breast health science popularization knowledge base, Zhenru Network has constructed its first competitive moat.

Rooted in science-based content, Zhenru Network’s internet cloud platform for women’s breast health management has taken root and flourished. By integrating resources from renowned domestic experts, scholars, and medical institutions, and establishing collaborative partnerships with more than 300 prestigious Grade-A tertiary hospitals across China, its service segments—including online consultation, remote diagnosis, and health management—have rapidly risen to prominence. In just two years, the Zhenru Network platform has attracted thousands of breast specialists to join, while its official WeChat account and mini-program have drawn hundreds of thousands of patients with breast diseases.

Subsequently, business segments such as the Yinchuan Zhenru Online Internet Hospital and the “Worry-Free Medical Care” service system were successively launched. By coordinating and allocating its resource advantages across both online and offline channels, the company provides more comprehensive and considerate services for the health of countless women.

Now, Zhenru Network has further upgraded its service model, advancing from answering queries to ensuring worry-free medical care, pushing further toward the forefront of the health conveyor belt and working to improve its product and service offerings. Currently, Zhenru Network has launched the first batch of women's health products, carefully selected by the team and evaluated and certified by experts. The products focus primarily on breast health while expanding into a diverse range of women's health categories.

Meanwhile, Zhenru.com is actively developing medicinal and health-focused products, establishing a dual-engine business model combining “self-operated” and “agency” channels. It is reported that Zhenru.com, in collaboration with Changchun University of Chinese Medicine, has jointly developed “Zhenru Brand Ultrafine Phellinus linteus Powder,” which is poised for imminent official market launch. Phellinus linteus (Sanghuang) is a medicinal fungus. In 2020, the National Health Commission and the National Administration of Traditional Chinese Medicine officially included it in the catalog of medicinal materials. Like well-known traditional Chinese medicinal ingredients such as Cordyceps sinensis, Ganoderma lucidum (Reishi), and Poria cocos, it is a commonly used medicinal fungus in Traditional Chinese Medicine (TCM). The Shen Nong Ben Cao Jing (Shennong’s Classic of Materia Medica) classifies Phellinus linteus as a top-grade herb, recognizing it as a precious TCM material suitable for long-term consumption to promote health without toxic side effects. Notably, Phellinus linteus possesses properties that promote blood circulation, remove blood stasis, and facilitate hemostasis, thereby helping to address various women’s health concerns. In recent years, it has gained widespread industry recognition as a product embodying the concept of “medicine and food homology.”

According to research findings from the Chinese Academy of Social Sciences, the safety and efficacy of "medicine-food homology" dietary therapy products have gradually shifted public reliance from pharmaceuticals to dietary interventions. With continuous policy support from the Chinese government, total consumer demand for medicine-food homology substances in China has continued to rise, far outpacing that for non-medicine-food homology varieties. By 2019, the national health supplement market in China, including products based on medicine-food homology, had reached an output value of over RMB 300 billion. Relevant data indicate that the market for medicine-food homology health supplements is achieving double-digit growth and is regarded as a "new emerging opportunity in the big health sector of Traditional Chinese Medicine."

In the new era, China is vigorously advancing the construction of a Healthy China, with the core philosophy and key measure being a steadfast commitment to prevention first. Health is not only a right but also a responsibility, emphasizing the maintenance of one’s own health through the cultivation of healthy personal behaviors and lifestyles, as well as attention to reasonable dietary habits and balanced nutrition. Medicinal and edible health products similar to Sanghuang (Phellinus linteus) serve as guardians for every individual in preventing disease and safeguarding their health.

Seizing opportunities to meet public health needs, Zhenru.com keeps pace with the era of Healthy China. From science popularization and health management to health products and medicinal-food supplements, Zhenru.com advances step by step, continuously exploring and progressing. This represents not only a deeper commercial exploration but also the vision and mission of becoming a trusted companion in people’s health.